Apple may prepare for the big screen revolution Netbiscuits suggests

Also provides interesting stats on LTE & rise of Wiko & bq

The findings of the Netbiscuits Web Trends Report for Q2 2014 make for some very interesting reading. For example, globally, the Apple iPhone 5 series of mobiles replaced the 4 and 4S as the most used device for surfing the web on mobile phones in Q2 2014. Whereas in the UK, the iPhone 4 &4S remain the most popular devices probably due to long, restrictive contracts. Netbiscuits also suggests that Apple is preparing for the big screen revolution when releases the iPhone 6. On the LTE front, South Korea and USA lead the way in LTE adoption. Astonishingly, there’s also been a rise in the number of European based handset vendors. Wiko (France), and bq (Spain) have burst into the Top 50 devices in their own countries for the first time with a 3 per cent and 1.5 per cent share respectively. The 5 to 5.9 inch category grew its share from 21 per cent in Q1 2014 to 25 per cent in Q2 and is set for further growth.

South Korea led the charge for mobile phones in the Top 100 list with LTE capability (76 per cent).

The only other country approaching this is the USA  (67 per cent), followed by Sweden and Japan.

At the other end of the spectrum, only 7 devices in the top 100 most used in China were capable of LTE connectivity. This puts it behind other fast growing economies such as Russia and Brazil.

Wiko (France) and bq (Spain) have burst into the Top 50 devices in their own countries for the first time with a 3 per cent and 1.5 per cent share respectively.

Europe has largely resisted the temptation of home-grown vendors, until now. By contrast, in China, Xiaomi captured traffic share from both Apple and Samsung.

It represented over 10 per cent share of Top 100 device traffic for the first time, while Oppo and Coolpad both saw higher shares compared to Q1 2014.

The 5 to 5.9 inch category grew its share from 21 per cent in Q1 2014 to 25 per cent in Q2 and is set for further growth.

The greatest shifts towards the 5 to 5.9 inch screen size category came not in Asia but from the United States, Canada and Australia.

In the mobile OS world, Android continued to grow its share of traffic, reaching 57 per cent of web traffic from mobile phones worldwide this quarter, up from 55 per cent in the last quarter.

By contrast, iOS remained unchanged at 32 per cent of total mobile phone web traffic.

Finally, the most used screen dimension among consumers in mobile phone traffic is 1136 x 640 pixels. Not a lot of people know that.

Please see the full Press release here.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/
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