We’re also big fans of NFC, too
As one of the leading publications in the cellular/mobile sector, GoMo News was recently asked to give its views on what the future might hold for the leading players. Being very cleverly interrogated, we were quite surprised by some of our own answers. It seems that we’re not unique in modifying our views on who will actually survive the next three years of the mobile industry’s very predictable expansion. Research giant, IDC – for example, appears to have changed its view of who the leaders will be in the mobile OS stakes. Although enjoying a heavy US bias, IDC still doesn’t appear to believe that the Redmond giant, Microsoft, gain make inroads into the duopoly of mobile ecosystems which are Apple iOS and Google’s Android.
Last week (September 4th 2013), the company had managed to lower its expectations for Windows Phone share of the mobile OS market from 12.7 per cent (June 2013) down to 10.2 per cent.
That can only mean one thing. It reckons that Microsoft’s acquisition of Nokia will actually lower the number of handsets Nokia sells – instead of enhancing it.
Where GoMo News differs from all of the other punters is in its belief that Tizen – the OS backed by Samsung, will enjoy considerable market share by 2017.
After all, Samsung is clearly dominating the smartphone/handset sector. So why be at the mercy of Google with its Android OS? When you can replace it with something like Tizen?
The other prediction that GoMo News makes is that NFC will come to the fore. Because it will enable the mobile phone to conquer another money-spinning sector – the mobile wallet.
You can already pay for a McDonalds burger or your train ride with NFC – all that needs fixing is the emergence of a dominant mobile wallet enabler. The banks? A mobile network operator? Who knows?
GoMo News’ role is to observe the cellular market and we think that the leading analysts have some serious homework to do.
However, we can safely predict that if NFC isn’t in the iPhone 5S – or whatever the flagship iPhone handset is called on September 10th , then Apple will lose considerable market share.