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GoMo News welcomes contributions from anyone inside the mobile/cellular sector. If you'd like to talk about sponsoring pages on this publication please email to ads@gomonews.com. Follow us on Twitter @GoMoTweet

devika's photo is in the post Guest Post: 2 good reasons why retailers have an app

by Devika Girish, who works in marketing with MobStac

Going by the number of success stories around retail apps, there is evidently a lot to lose out on if brands are to shunt away apps. The key to success here lies in identifying the retailer’s target group of users, creating apps that work well for them, and continually refining and reinventing mobile experiences to profitably retain those users. However, it doesn’t make sense to create a mobile app if a retailer has just started off with the retail business. App development should ideally come into the picture after a retailer have got a customerbase to cater to. Many retailers struggle to take a call on whether they should create an app of their own or tap into an existing platform.A retailer need to consider the retailer’s target audience and brand while choosing between them. Here are two points that will help a retailer design and implement a retail app in the most effective way possible. Continue reading

iotconf-logo Internet of Things Conference Berlin

[ September 1, 2014 8:00 am to September 3, 2014 6:00 pm. ] Organisers: S&S Media Group
Venue: nhow Hotel Berlin
Location: Berlin, Germany
Web: http://iotcon.de
Hashtag: #iotconf!

Register: here

The Internet of Things is becoming the main driver of innovation for the economy, society and culture. Intelligent, networked devices will soon populate everyday and business life. Smart Homes, Connected Cars or Industry 4.0 but are only the tip of the iceberg IoT! [...]

big supporter of startup ecosystem - ortiz Deadline extended for Tech Trailblazers awards

Coz there’s new Fintech & IoT categories – both key mobile areas

Things have suddenly got pretty hectic for those running the highly successful Tech Trailblazers awards. The guys have just announced a new category for the awards: – namely, the FinTech Trailblazers. The new category will reward the best of breed FinTech startups who are blazing trails in the financial/technical services sector. There was already a new category for 2014 which is the Internet of Things [IoT] which we still call M2M. These two categories join the existing actegories: – Cloud, Infosecurity, Big Data, and Storage. Crucially, there is a new deadline … Startups have until September 19th [2014] to complete their entries. And there’s a reader offer. Continue reading

m2m_summit M2M Summit 2004

[ October 20, 2014 9:00 am to October 21, 2014 6:00 pm. ] Organisers: M2M Alliance
Venue: Congress Centre
Location: Düsseldorf, Germany
Web: www.m2m-summit.com

Register: here

Europe’s most important event for M2M communications and the Internet of Things [ioT] now spans two days. This year’s annual M2M Summit is themed ‘M2M – From technology to business’. Continue reading

plouffe- uber's latest hiring What London cabbies need is better apps

As Uber hires yet another political heavyweight to back its cause

Here at GoMo Towers, we can’t help but think that what London cabbies really need in their fight against the fast-growing Uber mobile app is better technology. Rather than legal victories or greater political protection. In a sign of the way things are going, the folks at Uber have hired another political heavyweight in the shape of David Plouffe. An American, he is widely accredited with helping Barack Obama being elected US President not once but twice. Uber is, of course, fighting a global battle and what happens in the USA will undoubtedly affect Europe, for example. We can’t help but think that what London cabbies [taxi drivers] really need, however, is better technology in their apps. Continue reading

Towards5G Towards 5G: LTE Plus – IoT Global Summit ’14

[ November 12, 2014 8:00 am to November 13, 2014 8:00 pm. ] Organisers: Magenta Global
Venue: Taipei Garden Hotel
Location: Taipei, Taiwan
Web: www.magenta-global.com.sg/5G-LTE-Plus-Internet-of-Everything-2014-Asia-Taiwan-Summit/

Register: here

This Summit is a timely and première thought leadership event – a must attend for all operators and mobile communities. Continue reading

tpppexpo14 Prepaid Expo ’14 Las Vegas

[ August 18, 2014 9:00 am to August 20, 2014 6:00 pm. ] Organisers: The Prepaid Press
Venue: Planet Hollywood
Location: Las Vegas, USA
Web: www.prepaidpressexpo.com/
Hashtag: #tppEXPO!

Register: here

The Prepaid Press Expo offers the industry’s most informative conference program for prepaid services. The Financial Mobility Summit is now part of The Prepaid Press Expo Conference program, giving attendees a better understanding of the unique intersection of prepaid mobile finance, payments, prepaid wireless and top-up. Continue reading

xds_2014 XDS External Development Summit 2014

[ September 10, 2014 10:00 am to September 12, 2014 8:00 pm. ] Organisers: XDI
Venue: Vancouver Convention Centre
Location: Vancouver, Canada
Web: www.xdsummit.com
Hashtag: #xdsummit!

Register: here

XDS (eXternal Development Summit) is the external is the first professionals-only event for the video gaming industry. It’s primary focus is on external development for art, animation and software engineering. Continue reading

Christopher_Austin Guest Post: 5 most inspirational games in 2014

by Christopher Austin, a freelance writer who sometimes works with Airplane Games 365

As a video game developer, brainstorming for ideas for a new game is one of the most daunting tasks of the whole process. When the success or failure of the whole project relies on the decisions made at this point, it is easy to understand why it is so stressing. However, there is a neat trick to maximise your chances of success – getting inspiration from games that are already successful. So, here are my Top Games of 2014 that can act as inspirational sources. Continue reading

MWC-15_logo Mobile World Congress 2015 Barcelona

[ March 2, 2015 8:00 am to March 5, 2015 6:00 pm. ] Organisers: GSMA
Venue: Fira Gran Via
Location: Barcelona, Spain
Web: www.mobileworldcongress.com

Register: here

Without doubt, this is the world’s premier conference and exhibition covering the cellular/mobile ecosystem. In 2014 it enjoyed a record attendance of over 85,000 attendees from 201 countries. Continue reading

1 year < after 4g launch - kelly Vodafone UK announces successful voice over 4G (LTE) tests

Vodafone makes first successful Voice over LTE call at UK lab in Newbury, UK
Ongoing trial working towards offering crystal clear calls and even higher quality video calling

Press release

August 8th 2014. Less than a year after the launch of its ultrafast 4G service, Vodafone UK has announced it has successfully tested Voice over LTE at its specialist laboratory in Newbury, England. ‘Voice over LTE’, or ‘VoLTE’, is a universal technology allowing voice calls to be carried across a 4G data network (in this case Vodafone’s), instead of using the 2G or 3G voice network as most Mobile Network Operators [MNOs] do today. Continue reading

BDMF_show Brighton Digital Marketing Festival 2014

[ September 18, 2014; 12:30 am to 4:00 pm. ] Organisers:  Pure360
Venue: Brighton Dome, Corn Exchange
Location: Brighton, England, UK
Web:  www.brightondigitalmarketing.com

Register:  here

Described by a previous attendee as ” the Best online marketing event I’ve been to in some time”, this is the fourth year for Brighton’s Digital Marketing festival.  After the speakers there will be  insightful workshops which will provide something for everyone to take back to the office to improve their marketing skills. Continue reading

devika's photo is in the post Guest Post: Microsoft’s 1st phone after Nokia acquisition – Lumia 530

by Priyanka Jaiswal, a blogger who works with MyPriceIndia

Microsoft announced the Nokia Lumia 530 Single SIM and Lumia 530 Dual SIM smartphones on 23th July [2014]. This model is Microsoft’s first Windows Phone handset in the Lumia series after it had acquired Nokia. By contrast, the Lumia 630 was announced just few days before the deal of Nokia acquisition closed. Lumia 530 is a budget Windows smartphone which is announced with the ever lowest price in Lumia series. It is priced at around INR 6840 ($114). This phone should hit the shelves of mobile phone stores this month [August 2014]. Continue reading

margaret_jules Guest Post: Top savvy tips to transfer money from a mobile phone

by Margaret Jules, a freelance who writes for Steinepreis Paganin

Sending out money through a mobile phone is becoming one of the handiest options for mobile phone users not only in North America but across most other developed nations. This is one of the best ways to send out cash to near ones including family members or friends residing in other nations or states. Some of the best known money transfer companies like ATM Cash Work and Western Union rely on traditional ways wherein people can enjoy certain personalised services of a genuine, live call centre agent who is seen following the set procedure. Whereas other companies including Obopay only allow transferring money via mobile phone. Well, for those trying this option the first time, the following are my top savvy tips on transferring money from a mobile phone. Let’s check them out. Continue reading

Miles_Quitmann Guest Post: Don’t forget the rest of the mobile journey when thinking about beacons

by Miles Quitmann, CCO with Proxama

There has been a lot of discussion about the potential for Bluetooth beacon technology or iBeacons as Apple has branded it, particularly its use in retail. Given interesting roll outs by EasyJet, Virgin Atlantic and Major League Baseball, it is clear that Beacon technology is not limited to retail but has the potential to transcend these boundaries. ABI Research recently forecast that the Bluetooth Low Energy (BLE) device market would reach 60 million within the next five years. Coupled with these use cases it is clear that confidence in the technology is growing strong. Continue reading