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GoMo News welcomes contributions from anyone inside the mobile/cellular sector. If you'd like to talk about sponsoring pages on this publication please email to ads@gomonews.com. Follow us on Twitter @GoMoTweet

jon_banks2 Guest Post: Cutting hidden costs with validated P2PE

by Jon Banks, business development director with the The Logic Group

After some challenging times for retailers, the UK economy is looking like it may have finally turned the corner. Official figures show that recent growth has taken us past the pre-recession peak. While no-one would claim this is anything but good news, for many businesses, the UK is not quite out of the woods yet. Which is further emphasised when you read the stats that say economic growth is at its weakest rate in three years. Continue reading

Stefano_Sassu Guest Post: 5 common problems every app developer faces

by Stefano Sassu, a vp with Ask Partner Network

App development has grown exponentially in the past few years, with new apps hitting the market every day. Such saturation means that developers are facing new and harder challenges throughout the development process. Here are my five common problems that app developers face and how to remedy them. Continue reading

Vijay_Gaur Guest Post: What’s in iOS 8 that is good for developers

by Vijay Gaur, a marketing expert with Moability

Apple’s iOS 8 was unveiled on June 2nd [2014] by Apple at the 2014 Worldwide Developers Conference (WWDC) where its first beta version was shared with developers. Less than three weeks after its public appearance, the company has since released a new iOS 8 beta version 2. Apple iPhone owners from across the globe are keeping their fingers crossed in anticipation of the official release. Meanwhile software developers and testers are enjoying a free-spirited run toying with the eagerly-awaited new version of the iOS. So what’s in the iOS that is great for developers? I’ll take a look below. Continue reading

Dennis Juul Poulsen Tweakker 14 Guest Post: Connected vehicles? BYOS – Bring Your Own SIM

by Dennis Juul Poulsen, CEO with Tweakker

Billions of dollars are being invested in what is seen as the next big digital playground – the connected vehicle. And central to the mass roll-out of new and subsequently used connected cars and trucks is not just the sticker price, but having connectivity solutions embedded in them allowing the humble, network-agnostic SIM card to access the Internet from a vehicle at anytime, from anywhere, worldwide. Vehicle manufacturers believe that smartphones will change the way people use their vehicles and giant strides have already been made in making them safer, more fuel efficient and more fun to be in thanks to device technology. Continue reading

fan support is a team’s 12th man - markin SIM roaming specialist Top Connect predicts Germany will win World Cup

That’s all based on Skype calls so it must be right then

Specialist roaming SIM supplier, Top Connect, is now predicting that Germany’s football team will win the soccer fanatics’ version of the Super Bowl – the World Cup. We’ve heard of data mining, but the way in which this Estonia based company (just in case you thought there was a bias) reached its conclusion is fascinating. Thanks to its unique relationship with (Microsoft owned) Skype, the supplier of the call back TravelSim roaming card has analysed its traffic. In particular it has looked at German, Dutch and Argentinean users of its SIMs. Relevant nations given that the English team out of the competition in the very early stages but their teams are still in contention. Top Connect is now reporting an impressive 21 per cent increase in free Skype calls being made to TravelSim users currently watching the World Cup in Brazil. Continue reading

nfc_world_2014 NFC World Congress unveils its preliminary conference programme

Already 60 speakers scheduled in 15 thematic sessions over 3 days

.All the mobile proximity technologies are covered: – NFC, QR Code, BLE/Beacons, HCE/Cloud-based models, LBS, & Hotknot

Press release

June 6th2014. NFC World Congress is proud to announce its preliminary programme. It’s entitled ‘From Retail or Smart Cities to m-wallet and wearables’ – the wholesale changes happening in the way we shop, spend money, travel, play, and connect will be addressed. In its 4th edition, the NFC World Congress covers all the new ways consumers interact with the digital world. The ‘mobile proximity’ as recalled by its tagline. Indeed mobile proximity services have just begun to change behaviour and to challenge all their stakeholders. Continue reading

could kranti shirseth's cellular records hold a clue? Malaysia only made 2 attempts to contact flight MH370

We still think that cellular records might hold the key

A report released by the Australian Transport Safety Bureau (ATSB) concerning the missing Malaysian Airlines Flight MH370 only serves to raise more questions than it answers. However, one of its most important revelations is that after their final contact at 1.22am on March 8th [2014], Malaysian ground staff made only two attempts to reach the missing aircraft by calling the plane’s satellite phone. The second call was made at 7.13am Malaysian time, after the flight was supposed to have landed. A Quantas pilot, Captain Richard Woodward told news.com.au [Australia] that,”Five hours is a long time (not to call) if you’re trying to search for the airplane.” GoMo News still thinks that cellular phone records might hold some clues. Continue reading

nfc_world_2014 NFC World Congress 2014

Organisers:Strategies Telecoms & Multimedia
Venue: Pharo Palace
Location: Marseille, France
Web: www.nfcworldcongress.com
Twitter: #nfcwc

Register: here

All the mobile proximity technologies are covered including: – NFC, QR Code, BLE/Beacons, HCE/Cloud-based models, LBS, and Hotknot. Continue reading

m2m_innovation M2M Innovation World Congress

[ September 22, 2014 8:00 am to September 24, 2014 7:00 pm. ] Organisers: Strategies Telecoms & Multimedia
Venue: Palais du Pharo
Location: Marseilles, France
Web: www.m2minnovationworldcongress.com

Registration: here

The path from M2M to Internet of Things [IoT]. The full M2M value chain stakeholders rally to move away from a technology-driven approach and to put the business and user needs at the centre. Therein lies the real innovation of M2M services and the focus of the conference. Continue reading

vani gundara Guest Post: How to make Craigslist ad design mobile friendly

by Vani Gundara, founder of DesignSpinners

There are an estimated six billion active smartphone users worldwide, all of whom could potentially be targeted by posting an ad on Craigslist. Better still, most users visit the ad not to research, but to buy. Therefore, it makes sense to tailor a marketing strategy to the owners of handheld and laptop devices. Initally clicking on the ads on Craigslist will show that most of them look the same – all text-based. While this is not an entirely bad thing – because it aims to go right to the point, many customers would like to see more. So, in order to make your Craigslist ad design better for visitors and potential buyers, here are my tips that will help make the ad more mobile friendly and effective. Continue reading

Dixie_Somers Guest Post: Major differences between Android vs iPhone users

by Dixie Somers, a freelance writer who works sometimes with Apple Shark

In my opinion, in North America Android users are far more likely to be found in lower income areas, whereas middle and upper class regions tend to favour the iPhone. This can be put down largely due to the major price differences between the two. For example, an Android handset can easily be obtained for less than half the price of an iPhone. In addition, monetisation differences make Android apps much cheaper than iPhone equivalents. The price divide also creates a separation in price. Young college students generally have less money, thus they are grouped with the lower income Android users no matter what area they live in. Continue reading

there had to be an easy way - watkins Forget the footie – put a Ferrari in your video

Coull finds video completion rates amongst viewers are highest for sports videos

A new study by Coull has found that – despite the hype surrounding the World Cup (soccer/footie) tournament, videos featuring cars are most likely to engage UK online video audiences. The research found that 61 per cent of viewers watched sport related videos to the end. Coull is a provider of video monetisation technology and it has recently analysed 12 million videos plays. Irfon Watkins, Coull’s CEO, cobserved, “The most lucrative event in sports advertising – the football World Cup – has now kicked off. With millions of pounds being allocated to TV advertising during coverage. Online sports publishers should be looking at ways to give brands new opportunities to augment their TV ad spend online.” Continue reading

Splicky_promo The GoMo News Advertising Directory (MADS) gets an update

New directory sponsor is Splicky and latest addition is Ripple

The team here at GoMo Towers is in the process of updating the GoMo News Advertising Directory which currently covers 193 mobile marketing companies. We’d also like the opportunity to welcome our new sponsor - Splicky. The GoMo Ads Directory is currently ranked second by Google amongst the independent company guides – but we’re mow working hard to get our Top ranking back! If your company isn’t included please gt in touch with our team as soon as possible (details below). Continue reading

schilling - would you buy a used domain from this man? SpeedSMS.com domain name up for grabs for $5,000

Like us the email notification probably went into your spam folder

Here at GoMo Towers, we’d normally ignore an obvious spam emailshot. Especially since this one went directly into our Spam mail folder. However, the name caught our attention.  Especially since it’s been our experience that competition in the market for bulk SMS is growing fiercer every day. So we thought that there could well be a demand amongst GoMo News readers for theSpeedSMS.com domain name which is currently [June 2014] up for grabs for $5,000. Continue reading

ola_onmobile World cup fever hits ringback tones

Sadly for us Brits it will only work in Spain

It seems everyone in the UK has gone World Cup (soccer) mad. Even the Barley Mow in Shepperton has an ale called Maracana from Windsor & Eton for the occasion. So it was no surprise to learn that ringback tone [RBT] specialist, OnMobile, has created a special mobile app (Android only) for the World Cup. It’s purpose? To enable users to show support for their favourite team with a footie style ringback tone. Only problem is that this app only sets an RBT in Spain at present. OnMobile is hoping to get it going in Brazil soon, too. Continue reading