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yodel-mobile Top UK travel brands missing app store optimisation opportunity

Yodel Mobile research finds app discovery in the travel industry stalling due to spelling mistakes and omitting obvious keywords and only 30 per cent of available keyword capacity being used

Press release

April 22 2014. Integrated mobile marketing agency, Yodel Mobile, has released the results of its analysis of the top UK travel brands (according to ranking criteria) and their efforts at discoverability within the Apple App Store. In particular the use of keywords was analysed against three criteria: – capacity (how many of the permitted total keywords were used?); relevancy (how successful were each of the brands at connecting the app with relevant, travel-related keywords?); and typos (how many keywords were misspelt?). Continue reading

wima-monaco_2014 Hurry or you will miss WIMA in Monaco

Principality doesn’t just host the best F1 race

Of course the principality of Monaco (in Europe) is regarded as hosting probably the best and most exciting race in the whole of the Formula One [F1] motor racing calendar. But it also happens to host Europe’s version of the WIMA event. This the the leading event for anyone connected with NFC [Near Field Communication] or other similar proximity technologies such as Bluetooth Low Energy (BLE). The only trouble is that online registration for this event will close today [Monday 21 April] at 18.00 CET. Find more details about the show location here and register from only €25. Continue reading

WIMA-logo Wima Monaco 2014

[ April 22, 2014 8:00 am to April 24, 2014 9:00 am. ] NFC & Proximity Solutions
Organisers: Monaco Mediax
Venue: The Grimaldi Forum
Location: Monaco

Registration here.

Presenting the best in NFC and complementary proximity based (QR code, BLE) and cloud solutions, connecting the physical and digital worlds. Continue reading

5G-world_summit 5G World Summit

[ June 24, 2014 8:00 am to June 25, 2014 6:00 pm. ] Organisers: Informa
Venue: RAI
Location: Amsterdam, Netherlands
Web: http:


Claiming to be the world’s first global 5G event, this dedicated 5G Summit will provide an ideal opportunity for forward-thinking LTE professionals representing the operator, vendor, device and analyst communities to examine the drivers for 5G. Continue reading

dixie's photo is in the post Guest Post: Finding the right case for a smartphone

by Dixie Somers, a writer who sometimes works with

These days smartphones have become an essential tool for most people. However, they are still relatively expensive. After spending hard-earned money on a new phone, all it takes is one drop, crack, spill, or accident to render the phone completely unusable, and thus money down the drain. Obviously, many people use phone cases to protect a handset from wear and tear. However some cases are better at it than others. Depending on the type of phone, there are hundreds of choices when it comes to cases, What’s really required is something that’s really going to fully protect the phone, not just cover it. If you want a case that is truly going to keep the phone from getting dirty, cracked, or damaged by water, read on for my ideas. Continue reading

connected_cars Connected Cars 14

[ July 24, 2013 8:00 am to July 25, 2013 6:00 pm. ] Organisers: Informa
Venue: RAI
Location: Amsterdam, Netherlands

Register: here

Connected Cars 2014 returns to the Amsterdam RAI, and is co-locating again with the LTE World Summit to bring together over 3,000 attendees, 125 exhibitors and 250 speakers. Continue reading

Enterprise-apps-world Enterprise Apps World

[ June 17, 2014 8:00 am to June 18, 2014 6:00 pm. ] Organisers: Sixdegrees
Venue: Olympia National
Location: London, UK

Register: For a free exhibition or hackathon pass here.
Other Expo and workshop passes available here.

A two day show, co-hosted with the Cloud World Forum, this will look at all the implications of going mobile in the workplace and how enterprise apps can help. Continue reading

Pieter_Streicher Guest Post: Text messaging – it’s so last century

by Pieter Streicher, md with

What’s the hot new messaging app that all the kids are using? Can WhatsApp keep its credibility after its multi-billion dollar acquisition by Facebook? Has Snapchat reached its popularity peak? What’s the buzz on Telegram? If you’re over the age of twenty-five, you can be forgiven for feeling lost and adrift on a sea of instant messaging platforms. With so many competing services to choose from – each with their own functionalities, communities, etiquettes and more – how can businesses choose the right messaging platform for their needs? Continue reading Free webinar – Are enterprise apps worth the dirty work

[ April 30, 2014; 10:00 am to 11:00 am. ] Oranisers: Open Mobile Media
Location: on the web
Time: 10:00 AM – 11:00 AM PDT (see web site for local time zone)

Register (for free) here

The number of large enterprises launching their own mobile app stores is on pace to grow at double-digit rates through 2018. But with the high-cost of developing in-house, it is important to know how to make bespoke app deliver ROI to the enterprise’s business processes. Continue reading

Wireless_charging Wireless Charging 2014

[ June 24, 2014 8:00 am to June 25, 2014 6:00 pm. ] Organisers: Informa
Venue: RAI
Location: Amsterdam, Netherlands

Register: here

The Wireless Charging conference will showcase the latest deployments in wireless charging technologies from around the world. The industry is set to go through a period of exponential growth over the next 18 months and there will be no better place to see these concepts come to life. Continue reading

LTE_World_Summit LTE World Summit 2014

[ June 23, 2014 9:00 am to June 25, 2014 6:00 pm. ] Organisers: Informa
Venue: RAI
Location: Amsterdam, Netherlands

Register: here

Now ten years old, the world’s leading 4G event -the LTE World Summit returns to Amsterdam. The event will bring together over 3,500 attendees, 150 exhibitors and 300 speakers. Continue reading

Juned.-Ghanchi Tools that aid in iPhone app development

by Juned Ahmed, a mobile business consultant at Indian App Developers

The iPhone’s success has taken the world of mobile apps to the next level altogether. More and more mobile app developers are participating in iPhone app development. They want to enhance the user experience with these apps. Most of the apps have been introduced based on the customer feedback provided. However, there are instances where most people have indulged in experience based apps such as an ebook reader or an entertainment schedulers. Well, users may be a developer for mobile apps, but not necessarily for iPhone based apps. This is why users need help of tools that will ease the whole process out for users. All users need to do is purchase or download these tools and use them to create the necessary mobile apps for users’ iPhone. Here’s my list of useful apps that will aid in the iPhone app development process. Continue reading

Digital_services_world 2nd Digital Services World Congress

[ June 2, 2014 8:00 am to June 4, 2014 7:00 pm. ] Organisers: Informa
Venue: Thistle Hotel, Marble Arch
Location: London, UK
Twitter: #DSCongress

Register here.

The only leading messaging event in the market returns to deliver more up to date and high level content on operator and OTT messaging strategies. Continue reading

Rajveer_Singh_Rathore Guest Post: How to keep track of your finances with mobile apps

by Rajveer Singh Rathore, our Microsoft specialist

There are so many tools available for tracking your finances online, that you may be challenged to figure out which would work best for you. You can leverage popular mobile apps to keep your spending and saving in check. Not only do these apps help you design better financial accountability, but they can also be fun to use! Here are some great financial tracking tools. Continue reading

Nathan_warner_mapp Guest Post: Monetising mobile by finding the right partner

by Nathan Warner, director with Mapp Media

As a developer of an amazing new app or a webmaster just about to launch a new mobile version of a site or content. You’ve almost certainly factored in advertising as one of the key revenue streams. Possibly advertising is even the only revenue stream planned. The problem is how to make sure that advertising is maximised in order to make it work in the best way possible for the business? Here are my three simple rules to follow … Continue reading