Author Archives: Bena Roberts
Amazing Velti and Diffusion Blender – full of mobile operators!
We had an amazing GoMo News blender last night at Marmalade in Barcelona. For the first time ever, we had more mobile operators arrive than brands and agencies and start-ups!
This has never happened before! We represented nearly every country with the Telefonica global team, DoCoMo, Orange, Everything Everywhere, T-Mobile, T-Ventures and O2.
I was happy – [...]
Great GoMo News Lumata Lounge
Incognito Bar in Barcelona totally rocked last night. The Lumata Lounge was excellent and we had 16 different mobile advertising agencies there and 21 brands…. plus some developers…. and journalists
My highlight (because I am sad) was when the big mobile guys at Coca Cola walked in and I asked them what Coke was… it took them a few seconds to realise I was joking!
Anyway, it was a great party. Huge thanks to Lumata for sponsoring the event and to Andrew Durkin from Mustard PR. He was with me at my first ever blender five years ago and we have come full circle with the lounge. Continue reading
Adfonic takes over the world! Well nearly….
I missed a great opportunity in my last post to highlight that the fabulous mobile advertising company Adfonic have done a creative and enlightening interview with GoMo News. In a huge twist on typical advertising (and idea you would expect from the up and coming self-service marketplace leader) we are not offering banner space but a first video interview ad. Continue reading
Orange to Launch Quick Tap Treats reward scheme
· Orange partners with EAT. to further the Quick Tap initiative in the UK
· All Orange customers with NFC enabled handsets to benefit from a free EAT. treat everyday from early March
· Available nationwide, the offer will run until Summer 2012
London, UK – February 24th, 2012 – Orange today unveiled ‘Quick Tap Treats’ – the [...]
Scan closes USD 1.7 million seed funding from Menlo Ventures
Scan allows businesses and individuals to quickly and easily create and share a mobile site
SAN FRANCISCO, February 23, 2012 — Scan, Inc. (www.scan.me) today announced $1.7 million in seed funding from top venture capital firms and notable angel investors. Scan connects the real world with the digital universe through mobile technologies like QR codes, NFC, [...]
Amobee launches user generated mobile ads for Windows Phones
Mobile Advertising company Amobee, has launched a new ad unit for the Windows Phone OS. These ad units are called User Generated Ad (UGA).
What?
The UGA is an ad that will allow consumers to enable consumer to determine which ads they want to receive on their Windows Phones. This will be determined by their personal preferences and user patterns.
From the press release Continue reading
Price remains leading priority for Indians when choosing a mobile device
Nokia emerges as the undisputed leader among the “Current Handset Brand” and “Most Desired Handset Brand” categories in India
New Delhi, February 23, 2012: Vuclip, the world’s largest independent mobile video service has unveiled the findings of its mobile survey on the preferred handset brands in India and globally at ad:tech New Delhi 2012. As per [...]
3V Launches new Visa pre-pay youth card service
3V LAUNCHES NEW VISA PRE-PAYMENT YOUTH CARD SERVICE
3V – The global electronic Payments specialists, have launched a
customised Chip & PIN Pre-Pay Visa card and money management service for
teenagers, introducing the first payment platform to offer comprehensive
parental access and controls for the youth market.
After lengthy consultation with child protection groups in Ireland and the
UK and [...]
StrikeAd partners with Cognitive Match to deliver personalised mobile ad campaigns
Enables advertisers to put the right message in front of the right consumer – on their mobile
February 21, 2012 – StrikeAd, the London and New York based mobile advertising specialist, and the developer of the industry’s first mobile-specific demand-side platform (DSP), today announced it is to partner with Cognitive Match, developer of market leading Dynamic [...]
GoMo News Blender at Marmalade DIRECTIONS!
The GoMo News Blender sponsored by Velti and Diffusion PR will take place on Tuesday 28th February 2012 from 6pm at Marmalade.
Incase there is a strike in Barcelona next week – here are walking instructions on how to get there. In a cab its 5 minutes (1.8KM) on foot its 23 minutes.
If you are walking here are the instructions from the website:
Located in the wonderful Raval area. Take Carme street from Los Ramblas and continue 5 minutes until you see a pink building in front of you. Marmalade will be on your right on Riera Alta in a triangular open area.
MARMALADE
RIera Alta 4-6
08001 Barcelona
Continue reading
Interview with Thomas Enraght-Moony CEO Lumata on mobile marketing, the future and loyalty
I was delighted to have the pleasure to interview Thomas Enraght-Moony the CEO of Lumata last week. For those of you that don’t know, Lumata has been born out of Buongiorno (B!). Lumata is a new mobile marketing consultancy for the B2B space created by Francisco Partners and Buongiorno.
With many companies touting greatness in the mobile marketing space, I was keen to chat with Thomas to find out how the new mobile marketing consultancy was shaping and what his thoughts were on mobile marketing trends. The results were actually surprising. Continue reading
Founder and Editor Bena Roberts to leave GoMo News on March 1 2012
I started GoMo News five years ago from my kitchen table and after some time in Ireland in lavish offices or GoMo News Towers (as we called them) …. I end it here back on my kitchen table.
I have learnt so much these past five years and I wouldn’t change them one bit. Even though it was awful, I wouldn’t even change the bit about having breast cancer, chemotherapy and radiation. Having a start-up, living social media, fighting cancer, throwing amazing parties, meeting amazing people and travelling the world – has just made me stronger. Continue reading
