Author Archives: Tony Dennis

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.

savings for users have soared  - markin VoLTE is way forward for roaming services

We have cosy chat with TravelSim’s Markin

GoMo News recently had the chance to chat with Mikhail Markin, head of TravelSim‘s product development, when he was visiting London for the World Travel Market show at ExCel. He revealed two very interesting future developments. As a roaming specialist, his firm has developed a solution which doesn’t require a SIM card. This means that TravelSim can now deal with [previously unapproachable] non-GSM networks – which basically enables the company to targetcertain US mobile network operators [MNOs]. Or even MVNOs [Think Virgin USA].These networks are essentially based on cdmaOne technology – Verizon Wireless being the best known MNO. Secondly, TravelSim is getting into Voice over LTE [VoLTE]. Continue reading

hidemyphone Hide My Phone! great for love cheats

We’re keeping quite about other possible uses

GoMo News remembers getting into really hot waters with Vodafone, when we suggested that installing machines that dispensed up-and-ready handsets in UK international airports was a terrorist’s charter. So we are having to play safe with the uses that a new phone app called Hide My Phone! from Privax can be put to.  Let’s just say it’s a gift for love cheats. Because it allows you to pick a telephone number that will make you look like a local number in major countries worldwide. We also suspect you can browse major sites – like Facebook, without being traceable thanks to Privax’ VPN technology. This app is a sister to Hide My Ass! which lets users surf the Net totally anonymously. Continue reading

image courtesy of merlindown Missing MH370 aircraft disappeared off Vietnam

Satellite image specialist Merlindown finally contacts GoMo News with its theory

It appears that a British based satellite image specialist firm, Merlindown Science, concluded back in May [2014] that the missing Malaysian Airlines aircraft, flight MH370, actually disappeared off the coast of Vietnam. The company has only just now contacted GoMo News with its theory. Merlindown’s theory helps to explain why some of those onboard nearly managed to make cellular calls from the stricken Boeing 777-222 airliner. Before finally breaking up mid-air off the coast of Vietnam, the aircraft seems to have circled back close to Malaysia. [See accompanying map]. What GoMo News particularly likes about this events is that it cites a massive cover-up by Malaysian authorities. Continue reading

effectively engage users - peiró PUSH Technologies to help integrate push into apps

Support for Gingerbread to Lollipop + Apple’s Swift

It appears that in advance of a European roll-out of multi-channel mobile marketing & customer messaging platform PUSH technologies has launched its latest-version of it PUSH SDK for iOS and Android developers. Alerts, reminders and campaigns via push notification, SMS, instant message & email can all be sent out using the company’s technology. The SDK enables Android & iOS app developers provide multi-channel delivery of real-time notifications. The SDK really does support a wide cross section of iOS and Android mobile OS releases. It has support for support for Android 2.3 (Gingerbread) – 5.0 (lollipop) and for iOS developers not only does it support iOS 8 but the Swift language, too. Continue reading

New Brit gig app has multiple flaws

App’s authors new another roll of the Dice

Here @ GoMo News, we’d argue that carefully picking an app name is essential for success. Sadly, a new UK gig booking site neglected this cardinal rule by picking the name -Dice. There are already a multitude of Android apps on Google Play with the same or similar name – thanks to the popularity of gaming/gambling apps. If the app’s co-creator, Phil Hutcheon, thinks the old adage – KISS [Keep It Simple Stupid] still applies then he’s very much mistaken. This app is no more than a highly selective gig list with a booking feature bolted on. Big Deal. Compare Dice’s app to Lemonrock’s Android app. Continue reading

jury is still out - petosa Ads on social media are inevitable but not yet successful

Rational Interaction’s Petosa questions Snapchat’s first foray

The monetisation of social apps and platforms appears inevitable. Given Snapchat’s recent foray into advertising with its video ad unit for the film Ouiji and its warning to US based users about pending advertising (see our previous story here), it seems only a matter of time before other currently free platforms build partnerships with brands. While the producers of Ouiji are shamelessly touting the campaign’s unprecedented “success”, it leaves some observers  wondering just how effective it actually was. One of those is Selina Petosa,  chief creative strategist the integrated digital agency Rational Interaction. She believes that  there is a struggle between how brands balance content of the ads with the needs of their users. Which  is why Snapchat has been unsuccessful in matching the medium with the message. Continue reading

savings for users have soared  - markin Roaming specialist hits its 2014 targets 62 days early

Top Connect’s TravelSim service now has 5m+ users

Claiming to be the only pre-paid service to offer quality communications at unbeatable rates, Top Connect has announced that its TravelSim roaming service has hit its 2014 targets two months early. It can now boast a customerbase of  five million who collectively have saved over $280 million in roaming charges. This compares with a userbase of 3.6 million at Q1 2014 which generated collective savings of just over $200 million in 2013. The company puts its success down partly to attending key industry events in order to recruit quality distributors. Continue reading

Failo_logo Feelings running high in taxi apps war

Cabbies being urged to “Delete the app and win back revenue”

Here in the UK capital (London) feelings are running high as there is heightened tension around the use of mobile phone apps by consumers. The arch enemy in all of this this – (as far as GoMo News was aware) being the Uber app. This US-based service has angered London Cabbies [Black taxi cab drivers] who complain that the app gets around existing regulations intended to protect passengers. Added to this there are scare stories emerging about the behaviour of Uber drivers. For example, a Californian site, Valleywag, ran one about a woman abducted by an Uber driver here. But even the Hailo app which is aimed at Hackney Carriage drivers is upsetting London Cabbies, it seems. Continue reading

underlying appcosts still rising - alder Apple’s iPhone 6 & iOS 8 increase loyal app user cost by 34%

Fiksu’s Indexes show how latest launches affect developers’ costs

A massive increase (34 per cent) in the cost to developers of maintaining loyal app users has just been reported by Fiksu. The latest Fiksu Indexes (for September 2014). The company is blaming the rise on the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. Fiksu says that whilst it reports onthe increase month-over-month and year-over-year, “it is important to note that there is more enthusiasm for devices and apps than ever before.” Not all of it is down to Apple. Events in the Android world will have some influence. However, Cost Per Loyal User (CPLU) on Android dropped to $0.08, down 10 per cent month-over-month and 9 per cent year-over-year. Continue reading

put through the legal grinder - rust Brit rails against Apple’s baseless trademark dispute

Given up trying to sue Amazon so why us says Rust?

A tiny Brit company is complaining bitterly at the tactics of California’s finest – Apple, which appears determined to secure the English word ‘app’ as its own trademark. Tony Rust, md with Apt Projects which owns the TCM Big App Store has told GoMo News that Apple’s attempt to prevent it using the trademark ‘TCM Big App Store’ is totally baseless; an absolute farce; and misuse of process. “After receiving Apple’s 77 page detailed document of opposition to our TCM Big App Store trade mark application,” Rust revealed, “Our researchers turned up a mass of references which clearly show that in July 2013 Reuters reported that, “The long dispute between Apple and Amazon over the term ‘App Store’” had come to an end. The upshot was that Apple agreed to end the lawsuit with promises from Amazon not to countersue.” The joke is that the ‘apps’ which TCM sells don’t even run on an iPhone or a Macintosh – they are meant forPCs and/or servers. Continue reading

we're poised to ride this wave - davies Adbrain recruits Paolo Pironi as European director

Former Googler worked on AdWords, YouTube & DoubleClick

Paolo Pironi, a former Googler has just been hired to lead Adbrain’s business development across EMEA markets. Pironi joins Adbrain as EMEA director of business development. His remit is to help the company grow its business and secure strategic commercial partnerships in the UK and beyond. Pironi has a strong background in digital advertising and programmatic, having spent almost five years of his early career at Google, working across AdWords, YouTube, and DoubleClick products. More recently, he served as business development director at Videoplaza – a popular digital video ad serving company among European commercial Broadcasters. There Pironi took its video SSP proposition from beta launch to full-scale commercialisation globally. Continue reading

Anything goes social network could displace Facebook

Ello, ello, ello – what do we have here?

Here at GoMo Towers, we thought that the most famous thing to come out of Burlington, Vermont [USA] was Ben & Jerry’s ice cream. Now it seems that the Green Mountain State could have given birth to a Facebook-killer in the shape of the Ello social network. The social network’s motto is “Simple, beautiful and ad-free”. And it could pose a big threat to the likes of Facebook if Net surfers genuinely get fed up with feeding their personal data to the likes of Google and Facebook so that advertisers can target them more effectively. The only snag is that to get onto Ello currently is best achieved by being recommended by a friend. Bizarrely that a model which Gmail originally adopted. Continue reading

snapchat_ads Snapchat takes advertising for US based users

Warns it’s going to feel a little weird at first

Over the weekend of the 18th-19th October [2014], Snapchat decided to test the waters by accepting advertising for its users in the USA. This is what the firm said in its official blog …. “This weekend we’re placing an advertisement in ‘Recent Updates’ for Snapchatters in the USA. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space.” The move didn’t surprise some observers. according to eMarketer, mobile advertising will total $18.99 billion in the USA this year [2014], up 78 per cent from $10.67 billion in 2013. Continue reading

people go straight to mobile - kordestani Google looking strong in emerging markets

Android One is particularly key for India

When Google announced its Q3 earnings recently, the results disappointed most industry analysts. Google’s worse than expected performance has been blamed on a slow down in paid click-through revenue. However, one of the areas that Google is looking strong is their mobile strategy in emerging markets. As Google chief business officer, Omid Kordestani, commented, “Emerging markets are fundamentally different from developed. In countries like Indonesia [currently BlackBerry's stronghold - Ed.], people go straight to mobile. That’s why you see us launch things like Android One.” Here Marco Veremis, Upstream’s CEO, comments on the earnings what Google is doing right in their approach to emerging markets – especially in India. Continue reading

GoMo desperately seeks alternative live F1 audio feed

BBC blatantly ignores the first B in its acronym

The BBC is absolutely accustomed to receiving accusations of bias. But GoMo News thinks it might be perpetuating a first – criticising the media company for a lack of positive discrimination towards British athletes. Yes, we can safely say that the BBC’s Formula One [F1] commentary for the first ever Russian Grand Prix (October 12th 2014) barely made any mention of Jenson Button and was forced to make the occasional observation about fellow Brit Lewis Hamilton mainly because Lewis (who drives for the Mercedes AMG Petronas team) led the race from start to finish and eventually won it. Consequently, here at GoMo News we are urgently seeking a source of live coverage for the next F1 race (in English) which is broadcast for free on the Net. We’ll listen via mobile whilst images are displayed using old-fashioned broadcast TV media. Continue reading