Author Archives: Youlmae Lee
Gemalto Infographic “Would you leave your house without locking the door?” 3 things you should know about mobile advertising for MWC
50 % of mobile traffic is done after 5pm
Average CTR on standard mobile banner is 0,4% (no scripts)// iPad average CTR is 0,77% (standard banners) // Android CTR is 0,31% (standard banner) // WP7 : 0,15% (standard banner) // iPhone: 0,44% [...]
Guest Post from Inman Breaux, VP of Publisher Relations and Business Development for Airpush – Mobile Advertising–Opportunities abound
About Inman Breaux
Inman Breaux is VP of Publisher Relations and Business Development at Airpush. Prior to Airpush, Inman was director of business development at Adenyo, a mobile advertising technology company, which was acquired by Motricity in 2011. Prior to his time at Adenyo, Inman held various positions in the digital advertising industry including the Rubicon Project. Inman holds a BA in Finance/Entrepreneurship from the University of Southern California. Continue reading
Guest Post from Yanna Sigenlaub, Vice President of marketing for LTU – The battle of print to mobile
About Yanna Sigenlaub
Yanna Sigenlaub is vice president of marketing for LTU technologies and directs all global marketing and corporate communications efforts. She is responsible for helping to cultivate opportunities in new and existing markets and also oversees partner and developer relations. Yanna has been critical in guiding LTU technologies direction into mobile marketing and for the mobile visual search solution, pixlinQ. Continue reading
Guest Post from Magnus Jern, CEO Golden Gekko – What is the cost of mobile app development?
About Magnus Jern, CEO & Founder Golden Gekko
Magnus is responsible for the overall strategy and commercial roadmap for Golden Gekko usually spending his time travelling between offices and clients. He has over 10 years experience with content strategies, online marketing, search, location based services, app development and mobile marketing for global consumer brands, directory companies and mobile operators across the world. Prior to founding Golden Gekko Magnus worked as a senior manager at Vodafone where he was responsible for developing the global mobile advertising proposition and marketing strategy for Vodafone’s consumer services including services such as mobile TV, mobile music and casual gaming that generated more than €1.4Bn in 2006. Before this Magnus worked in several marketing and strategy roles at Vodafone, Orange, Driftbolaget and Framfab. He is also the co-founder of seven other start-ups whereof one was sold in 2001, the second one went public in 2003 and he currently serves as chairman for two. Continue reading
Guest Post from James Bentham for MIG, Top 10 Mobile Marketing Mistakes
About James Bentham
James Bentham is a UK blogger writing on behalf of Mobile Interactive Group, experts in mobile technology and service provision. He specialises in writing about technology/business topics and has over 6 years’ experience in creating web content.
Search Laboratory Ltd – Global Search Marketing
Guest Post from Martin Hayward, Director of Marketing of Mirror Image Internet – Making the Most of Today’s Connected World
About Martin Hayward, Director of Marketing of Mirror Image Internet
Martin Hayward has over 20 years of marketing experience in key areas including product marketing and management, market strategy, marketing communications and market analysis. Hayward has worked directly with mobile marketers within organizations to find the best content delivery methods for their marketing strategies. Continue reading
Guest Post from Seth Jackson, Managing Director of [PIAS] Media- Do music artists still need mobile specific campaigns to connect with fans?
About Seth Jackson, Managing Director of [PIAS] Media
Seth Jackson is the MD of [PIAS] Media, the specialist Music, Brand and Technology agency. With a background in mobile going back to 1999 Seth Jackson worked with club promoters and brands to explore the early uses of SMS marketing to youth audiences and the potential that arose with the birth of the ring-tone phenomenon. He spent the early years of 2000 working within the emerging mobile music business starting his own company, Indie Mobile in 2005. Indie Mobile worked with the cream of UK independent labels developing innovative award winning mobile campaigns for artists such as Oasis and Dizzee Rascal and distributing mobile music to over 400 retail outlets worldwide. In 2008 [PIAS] Entertainment Group purchased the company and Seth began to look after a number of new areas of the business on behalf of the group.
[PIAS] Media was formed in 2010 and, led by Seth, has quickly forged a reputation for creativity and innovation working with global acts and brands such as Skype and O2 to deliver compelling campaigns. Their work in branded content, Apps, events and integrated strategy continues to build a thriving agency.
Guest Post from Stefan Knecht, Head of Mobile Product Management for nurago- Measuring Mobile
Author: Stefan Knecht
Stefan Knecht drives Strategic Product Innovation Mobile at nurago, a GfK subsidiary. GfK is the fourth largest global market research firm, providing market research services and products in over 120 countries. Covering the full consumer journey, nurago expands its LEOtrace® measuring technology into the mobile domain to combine both surveyed and passively measured, desktop and mobile user behaviour with data from single-source consumer tracking panels into Business Intelligence Products. GfK NIS (network intelligence solution) complements nurago’s user-centric methodology with a network-centric market research methodology based on the analysis of anonymous internet protocol information which is transmitted via mobile networks. Continue reading
Guest Post from Kieron Guilfoyle, CEO of 3V – How mobile operators will succeed in payments
About Kieron Guilfoyle, CEO and founder for 3V
Kieron is a seasoned entrepreneur whose previous companies include Snapcount Ltd, a company specializing in fraud and control solutions for the credit card industry in the U.K. He has led and influenced many of the key developments in card processing systems design. He is an accredited inventor of a number of major innovations in the industry in the past decade. Kieron has over 25 years international senior executive experience in manufacturing and financial services working with companies such as Alcatel Lucent and Ford Motor Company.
He holds a Bachelor of Commerce degree from University College Cork, Ireland and a Masters in Business from University College Dublin, Ireland. Continue reading
Guest Post from Guy Reiffer, VP Marketing and Corporate Strategy for MACH – Improving Global Data Roaming
About Guy Reiffer
Guy Reiffer was appointed Vice President, Marketing for MACH in July 2010, and in June 2011 he took on the additional responsibility of corporate strategy definition. In this role, he assumes full responsibility for MACH’s corporate strategy development, as well as for the company’s global marketing strategy and programme, including product marketing and marketing communications of the company’s full portfolio of hub-based communication solutions. Guy originally joined MACH as Product Marketing Director in early 2010.
A 20 year veteran of the telecommunications industry, Guy has worked for the last 10 years in convergence solutions, mainly at small start up innovators where he has headed up both Marketing and Product Marketing functions. These roles have covered the areas of fixed to mobile convergence, presence & instant messaging, multimedia communication solutions for corporate, and the GSMA Rich Communications Suite.
Guy started out in the telecoms industry in 1989, first working for British Telecom in the UK and then moving to Nortel where he designed and deployed telecom networks in both Energis (UK) and Infostrada (Italy) as part of the deregulation of the telecoms market in the 1990s. During this time, Guy was instrumental in defining the first operator network to use only VoIP in BT Spain. Continue reading
Guest Post from Micah Adler, CEO for Fiksu on How to Avoid Mobile App Marketing Mistakes
About Micah Adler, President, CEO, Founder, Fiksu
An academic turned prolific technology entrepreneur, Micah Adler combines rich industry insight with complex technical knowledge as the president, CEO, and founder of Fiksu. Previously, Micah was CEO, president, and co-founder of Adverplex, a search engine marketing (SEM) optimization company. His research in algorithms, probabilistic analysis and combinatorial optimization helped the company develop innovative technology to drive profitability for multi-million dollar SEM campaigns. Micah was also the co-founder, president and board member of CourseAdvisor, which was acquired by the Washington Post Corporation in 2007. He has served on the boards of directors for more than 10 Boston-area startup companies.
Micah was also a tenured professor of Computer Science at the University of Massachusetts, Amherst. He has authored more than 50 widely cited publications; holds multiple patents; and has served on numerous academic review committees, program committees and editorial boards. He received his BS from the Massachusetts Institute of Technology and his PhD in theoretical computer science from the University of California, Berkeley Continue reading
Guest Post from Paul Rawlings, co-founder and CEO of Screenreach Interactive – The future of Mobile and TV
About Paul Rawlings, co-founder and CEO of Screenreach Interactive
Paul Rawlings is the CEO, of Screenreach Interactive, the developers of social interactivity app Screach. Since 2010, Paul and his team at Screenreach have seen Screach technology implemented by Newcastle United Football Club, FOX Soccer’s NSCAA Game of the Week, Bauer Media publishing group, and Posterscope. In 2011 Screach was revealed as one of the PepsiCo 10, making it one of the 10 most innovative start-up products in Europe.
Paul’s career began when he created EPOS, Sales Order Processing and Marketing systems for businesses including Burger King and Dixons. In 2009 he built a number of Twitter based businesses – these included Twe2, a free SMS provider for twitter sold privately by Paul in the same year and a social auction website Tweba, which grabbed the headlines. Continue reading
Guest Post from Mippin “Web app or native app…that is the question”
About Nick Barnett, CEO, Mippin
Nick has over 10 years experience of working across a combination of telecoms, technology, online media and advertising and brings a wealth of relevant experience to the role of CEO.
Immediately prior to Mippin, Nick was Managing Director of an innovative company in the online advertising industry, working closely with ad-agencies, publishers and ad-networks across Europe.
Previously he was Vice President, Corporate Strategy and Development at O2/Telefonica where he was responsible for leading key operational, strategic development and M&A activities.
Prior to O2, Nick worked at McKinsey & Company, specialising in the TMT sector, working with a range of telecoms operators, equipment manufacturers and telecoms service providers. He mainly focused on new product development and market expansions, as well as managing a number of e-commerce business-builds.
Nick is a keen sailor and an avid fan of tweed jackets – though he would never combine the two! Continue reading
