Consolidating position as No.3 platform
Sales of Windows smartphones have grown by a staggering 240 per cent in a year and now account for 6.2 per cent of the UK market, latest figures from research firm Kantar reveal. In the past year some 700,000 new Windows users were added, while in the three months up to end of January 2013 the Microsoft-based devices – spearheaded by Nokia’s Lumia 800 and HTC’s 8X – surpassed those of BlackBerry in Britain.
Kantar’s figures show that handsets running iOS and Android still dwarf Windows Phone, with 30.6 percent and 56.2 percent share of UK sales respectively, but Microsoft’s platform seems to be entrenching its position as third player.
Newcomers to Britain’s Windows Phone user base break down as 17 per cent from Android, 6 per cent from BlackBerry (formerly RIM) and 2 per cent from iOS.
Around a quarter of those defecting to Windows previously owned a Nokia Symbian device, while nearly half were first-time smartphone buyers.
Said Kantar’s Dominic Sunnebo, “The fact that nearly a fifth of new customers switched from Android should give Microsoft and its partners confidence that its OS has what it takes to bring the fight to more established platforms.”