Should help brands via increased customer data capture
It’s a logical progression, really. If you have a fully operational mobile payments service why not add a digital gift card service to it? That’s exactly what has happened with leading UK bank, Barclays, which has entered a partnership with Blackhawk Network to offer what it calls an eGift service. It works in conjunction with Barclays’ Pingit mobile banking service which is open to both Barclays and non-Barclays customers. BlackHawk has enabled Barclays to tap into a range of eGifts from entertainment, dining, gaming, fashion, health & beauty and leisure brands. The launch on Android and iOS devices is scheduled for later in August .
Pingit utilises a cloud-based environment plus dynamic wallet capabilities to deliver this innovative eGifting solution.
Matthew Howe, md for Europe with Blackhawk Network, commented, “Gifting through m-commerce is a leap forward for the payments market.”
He continued, “For businesses, e-gifting is a cost-effective way to acquire new customers and maximise incremental spend.”
“For consumers, the ability to purchase and send gift cards across digital channels provides far greater ease and convenience than having to make a trip to a particular merchant to purchase a physical gift card.”
Blackhawk also claims e-gifting benefit merchants by offering a broader customer acquisition channel, greater opportunity for incremental sales and increased intelligence facilitated by easier customer data capture.