Scanbuy has turned a book on branding into it’s own mobile sales mechanism – by including a 2d barcode on the back cover. “BrandDigital: Simple Ways Top Brands Succeed in the Digital World” includes an EZcode. When scanned by a barcode reader, it brings the users mobile browser to the books page on the Amazon website – where the user can purchase it over the mobile Internet.
The book, written by branding expert Allen Adamson, is the first to include EZcode as a mobile sales method in North America.
From the release:
Allen Adamson, author and Managing Director of the New York office of Landor Associates said “EZcodes offer a simple way for marketers to better connect consumers with their brands.”
Jonathan Bulkeley, Chief Executive Officer of Scanbuy added, “This is a perfect example of how a 2D code placed on any physical media can send an interested shopper directly to a purchase opportunity. The mobile commerce experience has improved substantially over the past twelve to eighteen months, and we expect to see more of these applications in the future being initiated through our technology.”
What we think?
It was really only a matter of time before this happened… but it’s a strange combination. If you’ve gone to the trouble of going to a bookshop, and you’re standing there with the book you want in your hand, then why would you take a picture of it, buy it through Amazon and wait for it to delivered? There would want to be one hell of a price difference for that to be worthwhile.
