GoMo meets team in London’s high tech Thirsty Bear pub
One of the main reasons why GoMo News trekked up to London’s Waterloo area was the fact that we were meeting in London’s high tech Thirsty Bear pub. Where you can order your drinks on an iPad. But we also wanted an insight into the thinking of a currently successful mobile game developer. And as such managed a cozy chat with Des O’Connor, a producer with Square Enix which has just released Champ Man 15. This is a world leading fantasy footie app and apparently ’15′ will appear first in the Apple iTunes App Store. Why this developer is releasing the iOS version first (rather than the Android version) totally eluded us.
Des O’Connor was the first to admit that once a game is submitted to Apple it can take anywhere between five days to three weeks to actually appear in the iTunes Store.
Contrast that with Google Play where games can appear almost instantaneously.
We therefore put it down to analytics which would reveal that the biggest spenders are actually those with Apple devices.
O’Connor refused to confirm this although he did admit to using Flurry Analytics – but not exclusively.
He did let slip, however, that whilst the game is popular globally, the highest revenues come from Northern Europe – rather than Asia.
What we found interesting is that Square Enix takes advantage of the Chartboost SDK which enables publishing houses to trade user installs with each other.
Publishers publicise each others’ games until they are quits. O’connor also admitted that he isn’t a big fan of in-game advertising.
Champ Man 15 will allow for between two and three pop-ups per hour.
However, if players want to earn extra currency they can elect to watch adverts – which are supplied by Flurry.
A facet which astonished GoMo News is that the Champ Man 15 app isn’t actually multi-player.
Players can tease their friends by posting their high scores on Facebook but they don’t play directly against each other.
It also turned out that Des himself concentrates entirely on what he describes as the “football logic”. In other words on making the game as accurate as possible but still fun.
It seems that the real coding work is done by Distinctive in Sheffield whilst Square Enix is based in Wimbledon, South London.
GoMo News also suspects that O’Connor might find it easier to develop the game in iOS first and then when he’s satisfied, simply port all the concepts over to Android.
Although the game has a very British look and feel to it – since footie (soccer) is almost a national institution, O’Connor revealed it really is a global game.
It does well in Russia, Asia and South America (particularly Brazil). Plus the versions of the game in Malay and Turkish are also highly popular.
Champ Man 15 is probably unusual in the mobile games arena since it can trace its roots back to 1992 on the PC.
The mobile version was originally developed in Java but around 2012 this approach was ditched in favour of iOS.
Now, back to the Thirsty bear pub – read our original story here. We always laugh when we read it, because initially we called one of the pub’s founders Ian ‘The Greek’ [Berry].
We’d misread the original information and it was the ‘Geek’ not the ‘Greek’. Poor guy.