Bye Bye BT Movio
Rating: what a shame
By Bena Roberts
Last year, before Virgin Mobile launched its DAB TV services I had at least three briefings with BT Movio’s Managing Director Emma Lloyd. At the time, I was also scoping out the product for an MVNO Go Polski that was in the pipe line. But it seems, just as MVNOs are a difficult pill to swallow so is mobile TV.
The demise of BT Movio is a great shame and my warm regards and wishes to the whole team.
Mobile TV was supposed to be the carrot at the end of the mobile stick that made consumers hungry for multi-media on the device and addicted to watching day time hits on the phone. But quality issues, prices of data transfer and handset compatibility have meant that dreams have not become reality.
Is anyone to blame for this? Perhaps not. But the demise of Crown Castle earlier this week and now BT Movio reflects the state of a challenged mobile entertainment market. Do consumers want mobile TV? It’s the same problem as with made for mobile Internet or the Internet; made for mobile snacks or TV on the phone. We remain fans of a made for mobile Internet and made for mobile TV.
Related News:
Leave a Comment