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Christof_Wittig madvertise replaces existing CEO with Christof Wittig

Rating: Plans to conquer USA, East Asia and emerging markets

Mobile advertising specialist, madvertise claims to be the fastest growing player in Europe having seen rapid growth of more than 130 per cent in 2012. To handle this growth and expand on its status – particularly in the USA, emerging markets, and East Asia, madvertise has appointed Christof Wittig as its new CEO. Wittig succeeds Carsten Frien, who joins the company’s advisory board whilst Vincent Pelillo and Stefan Benndorf continue in their current roles as COO and CFO, respectively. Continue reading

overlay_logo InMobi acquires Overlay Media

Adds deep domain expertise in context aware computing

Press release

January 8th 2013. InMobi, the leader in mobile-first technology platforms, and the largest independent mobile advertising network, has announced the acquisition of Overlay Media, experts in context aware computing. Overlay Media, which comprises of a team of data scientists, has built the Context Engine technology to deliver personalised content to mobile users. Naveen Tewari, Founder and CEO at InMobi comments, “We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally.” Continue reading

avast-logo GoMo’s protect your smartphone advice for Xmas

Rating: Inspired by Stonesoft’s Top ten tips

.We all know that significant numbers of handsets – especially smartphones, will be given as Xmas presents this year. However, consumers don’t naturally associate mobile phones with threats from hackers, viruses and malware. As Ash Patel, regional director with Stonesoft, says, “To a consumer, cybercrime may seem a distant threat that is mostly related to espionage between nation-states or hacking against big enterprises.” However, mobile devices are very easy to steal as we’ve reported before but they can contain seriously damaging personal data – such as credit card information and even login details for social networks. So Stonesoft has put together its own Top Ten tips on mobile security for Xmas time. Sound advice but not always entirely  practical. Continue reading

Android Beam GoMo finally discovers NFC inside Motorola RAZR i

Rating: Except it didn’t work too well, whoops

Our trusty Motorola RAZR i (XT890) – the version with an Intel chip inside, recently announced that there was a OS (Android) upgrade available. We took advantage of this event and then decided to see if we could work out what 81.5.39001 offered us that the previous version didn’t. BTW, it doesn’t take this RAZR to version 4.1 (jelly Bean). You’re own your own with regards to new facilities because we could find no fancy new services that the upgrade had provided. But – by mistake, we suddenly noticed that support for NFC (Near Field Communication) had been present all the time. Naturally,we rushed to try this new feature out. Sadly, we didn’t get very far. Continue reading

drinksquare_logo Jumio’s payment technology used by mobile startups

Rating: Built into forthcoming Drinksquare app

Payment technology is becoming increasingly important as developers struggle to monetise their mobile apps. Which is probably the reason why specialist mobile payments and ID verification company, Jumio, has been able to announce that some 20 new European and US based companies have signed up with it in this quarter (Q4 2012). It’s not just mobile web sites that can utilise Jumio’s technology, mobile apps can do so too. Continue reading

tradedoubler-logo BlackBerry owners more likely to buy stuff than Android ones

Rating: Naturally Tradedoubler report finds iPhones are prolific spenders

The landscape for mobile purchasing is complex according to a recent report from Tradedoubler entitled Mobile Devices & Behaviour. The company is urging brands to carefully target their offerings if they want to cover all the bases. An interesting finding, however, is that BlackBerry owners are more active purchasers than Android fans so they shouldn’t be left out of the equation. Significantly, Android users are more likely to surf for what they want rather than download an app. Hence the importance of having a mobile friendly version of your web site. Continue reading

SMS text feature First text message sent 20 years ago today

Festive greeting by UK engineer spawned a $726 billion industry

Upwards of seven trillion text messages are sent every year but few people know that today marks their anniversary – the first text message, “Merry Christmas”, being sent by a British engineer.
Neil Papworth, who was 22 at the time and working for the Sema Group team helping to develop SMS software for Vodafone, programmed his computer to send the message to the Orbitel 901 mobile phone of Richard Jarvis, a director of the mobile giant who was at his company’s Xmas party in Newbury. It was a relatively simple feat but one that paved the way for an industry that now transmits 200,000 messages every second globally. Continue reading

candidate for gates' job - elop Nokia’s job posting fuels rumours it might be planning Android phone

Nokia’s posting of a job vacancy on a social networking site has sparked rumours it might be thinking of easing its dependency on Microsoft’s Windows Phone OS and hitching its bandwagon to Android after all.
Continue reading

Kantar Apple’s iPhone 5 regains the top spot in America

But elsewhere in the world Android is storming ahead

Apple has snatched back its lead of the US smartphone market from Google’s Android platform, though it’s at the expense of RIM’s BlackBerry devices and Microsoft’s Windows Phone. It is the first time since February [2012], when sales of the previous iPhone 4S were declining, that Apple has regained its No.1 slot in America. Continue reading

eyeo_logo Ad blocking software causes stir in mobile industry

Adverts on smartphones and other roaming devices could become obsolete under plans by the firm behind the world’s most downloaded online ad-blocking software to launch a mobile version of its product.
Tomorrow [27th November 2012] Eyeo – developer of AdBlock Plus – will launch a version of its popular program for Android phones in a move that is likely to cause major headaches for the rapidly-growing mobile advertising industry. Continue reading

stella_logo UK brewer gets into AR promotions via blippar

Rating: OK, Greene King, what happened to our free pint of Stella?

Here at GoMobile Towers we have always maintained that the drinks industry in the UK has become particularly attuned to the power of the smartphone (& tablet) in marketing and promotions. Hence, we have made frequent mention of the fact that QR codes have been making their appearance on such common ‘pub’ (public house) items such as beer mats and pump clips. In addition we’ve reported on ‘warcoding’ of QR codes in pubs like the Royal George here. Plus the use of QR codes on bottles of cider by Bulmers here. Now the drinks sector has moved onto AR (augmented reality) with an unholy alliance between image recognition specialist, blippar and pub chain/brewers, Greene King. With larger producer, Stella Artois, headlining this promotion. Continue reading

BBC iPlayer F1 screenshot GoMo watches Formula One on a RAZR smartphone

Rating: BBC’s Media Player saves the day on Android

Over the last weekend [3rd-4th November 2012], GoMobile News struggled to watch the Formula One motor racing live in the UK. But then we discovered that it was possible to play ‘catch up’ by using the BBC’s iPlayer service. The question was – how? And the answer proved to be watching via iPlayer on a Motorola RAZR (XT910). Naturally, the screen size – even on the RAZR – was more than a little bit disappointing. Luckily, the RAZR has a built in HDMI port. So using an extremely low cost HDMI cable purchased from eBay, we were able to plug the RAZR into a regular flat screen TV set. This gave us the screen size we needed but not quite the resolution. We’re working on that bit. Continue reading

danger android Fake Japanese app steals 10m pieces of personal info

A group of Japanese app developers could face up to three years imprisonment after being arrested over a smartphone virus scam.
Initial reports said that about 90,000 smartphones were infected by the virus which extracted personal information stored on users’ handsets.
The apps, marketed to unsuspecting customers as a download called “The Movie”, ostensibly offered a free video facility for Android smartphones and were advertised via popular games titles. Continue reading

Lumia 920 heavily discounted W7 Mango owners told to wait for Windows Phone 7.8

Rating: Availability of Nokia Lumia 920 clear as mud

Well, yesterday [October 29th 2012] Microsoft finally introduced the long-awaited Windows Phone 8 (WP8) – a mere three days after the official launch of Windows 8 itself. However, it has left existing Windows Phone 7.5 (W7 Mango) owners hanging – having previously admitted that such smartphones won’t be upgradeable to WP8. Instead, we’re being told that, “WP7.8 will be announced soon. Hang in there,” by Nokia News on Google Plus of all mediums. Another source claimed to have got a similar reply from Microsoft itself. The availability of Nokia flagship WP8 phone – the Lumia 920 is also clear as mud. Continue reading

iPad_mini Latest Apple tablets will run on EE’s 4G network in UK

Rating: Older iPad 3 only worked on North American LTE networks

Much as predicted, Apple launched a new iPad mini tablet in California yesterday [October 23rd 2012], along with an improved version of the iPad. Significantly, both models will be compatible with EE’s 4G network in the UK – 4GEE, thanks to built-in support for Band 3 LTE. EE’s own web site here doesn’t yet make reference to the two new Apple devices. However, on Apple’s own web site here, it does say, “EE (soon to launch).” This will give EE another major boost for 4G sales in the run-up to Xmas sales. Continue reading