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Tap4Offers GoMo discovers a NFC campaign that actually works

Rating: Tap4 Offers spotted on London overground train

Here at GoMobile Towers we were beginning to think that something was amiss with Motorola’s NFC [Near Field Communication] capability inside our loan RAZR I (the one with Intel inside). However, to our great delight, it worked perfectly with a service called Tap4 Offers which is apparently operated by KBH – an on-train media company. The campaign is particularly interesting because of its breadth. Not only can you ‘tap’ with an NFC enabled handset, alternatively you could scan in the QR code or text 0000 to the shortcode 78400. The campaign appears to be running in conjunction with London’s South West Trains overground rail company. Continue reading

bye-bye adsmobi hello smaato for yared adsmobi yet to crack the Holy Grail of China

Rating: GoMo has cosy chat with Ramy Yared, adsmobi founder

GoMo
finally caught up with Ramy Yared, co-founder and md with adsmobi – the mobile media buying platform in London’s Covent Garden. It was extremely interesting to chat about the current state of the mobile advertising market with him. Adsmobi – which is a 100 per cent owned subsidiary of Smaato – the leading mobile advertising network, is going great guns. But GoMo was intrigued to discover that as Ramy confessed, his company has yet to crack “the Holy Grail” of China – the world’s biggest mobile market. Crucially, that’s not to say that adsmobi has no presence in China – it’s that it presently deals with demand via Hong Kong or Singapore. By complete contrast – admobi has an excellent entre into the Indian market (another BRIC county). Continue reading

aaron_peters Guest Post: Trends in mobile advertising for 2013

by Aaron Peters, a blogger who works with Superscholar

As so many people now have smartphones, it’s becoming more and more popular to use them as a medium for advertising. With 2013 now on us, I decided to do some research as to what pundits are saying which are the most likely mobile advertising trends we can expect to see in 2013. Continue reading

EE-logo Britain’s EE could be bought by US teleco giant

But there are plenty others in the frame too

Britain’s biggest mobile operator EE could be the target of a takeover by US telecom’s giant AT&T, it’s claimed, as a virtual guinea pig for its pricing strategies and new technologies. According to the Wall Street Journal, such a purchase would also help AT&T to expand activities beyond American shores as its home market becomes increasingly saturated. Continue reading

Galaxy_s3 Sales of Samsung Galaxy mobiles top 100m

Around 8,000 S3 handsets now sold every hour

Sales of Samsung‘s Galaxy S phone series have passed the 100 million mark, the Korean electronics giant has revealed, establishing a new milestone. Figures just released on its Flickr page reveal how the phone has gone from strength to strength, with the Galaxy 3 model alone selling at an average rate of 190,000 units per day.
The best selling phones in the series, however, is the S2 with sales of 40 million, followed by the S3 and S5 which both notched up healthy sales of around 30 million. Continue reading

Christof_Wittig madvertise replaces existing CEO with Christof Wittig

Rating: Plans to conquer USA, East Asia and emerging markets

Mobile advertising specialist, madvertise claims to be the fastest growing player in Europe having seen rapid growth of more than 130 per cent in 2012. To handle this growth and expand on its status – particularly in the USA, emerging markets, and East Asia, madvertise has appointed Christof Wittig as its new CEO. Wittig succeeds Carsten Frien, who joins the company’s advisory board whilst Vincent Pelillo and Stefan Benndorf continue in their current roles as COO and CFO, respectively. Continue reading

overlay_logo InMobi acquires Overlay Media

Adds deep domain expertise in context aware computing

Press release

January 8th 2013. InMobi, the leader in mobile-first technology platforms, and the largest independent mobile advertising network, has announced the acquisition of Overlay Media, experts in context aware computing. Overlay Media, which comprises of a team of data scientists, has built the Context Engine technology to deliver personalised content to mobile users. Naveen Tewari, Founder and CEO at InMobi comments, “We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally.” Continue reading

avast-logo GoMo’s protect your smartphone advice for Xmas

Rating: Inspired by Stonesoft’s Top ten tips

.We all know that significant numbers of handsets – especially smartphones, will be given as Xmas presents this year. However, consumers don’t naturally associate mobile phones with threats from hackers, viruses and malware. As Ash Patel, regional director with Stonesoft, says, “To a consumer, cybercrime may seem a distant threat that is mostly related to espionage between nation-states or hacking against big enterprises.” However, mobile devices are very easy to steal as we’ve reported before but they can contain seriously damaging personal data – such as credit card information and even login details for social networks. So Stonesoft has put together its own Top Ten tips on mobile security for Xmas time. Sound advice but not always entirely  practical. Continue reading

Android Beam GoMo finally discovers NFC inside Motorola RAZR i

Rating: Except it didn’t work too well, whoops

Our trusty Motorola RAZR i (XT890) – the version with an Intel chip inside, recently announced that there was a OS (Android) upgrade available. We took advantage of this event and then decided to see if we could work out what 81.5.39001 offered us that the previous version didn’t. BTW, it doesn’t take this RAZR to version 4.1 (jelly Bean). You’re own your own with regards to new facilities because we could find no fancy new services that the upgrade had provided. But – by mistake, we suddenly noticed that support for NFC (Near Field Communication) had been present all the time. Naturally,we rushed to try this new feature out. Sadly, we didn’t get very far. Continue reading

drinksquare_logo Jumio’s payment technology used by mobile startups

Rating: Built into forthcoming Drinksquare app

Payment technology is becoming increasingly important as developers struggle to monetise their mobile apps. Which is probably the reason why specialist mobile payments and ID verification company, Jumio, has been able to announce that some 20 new European and US based companies have signed up with it in this quarter (Q4 2012). It’s not just mobile web sites that can utilise Jumio’s technology, mobile apps can do so too. Continue reading

tradedoubler-logo BlackBerry owners more likely to buy stuff than Android ones

Rating: Naturally Tradedoubler report finds iPhones are prolific spenders

The landscape for mobile purchasing is complex according to a recent report from Tradedoubler entitled Mobile Devices & Behaviour. The company is urging brands to carefully target their offerings if they want to cover all the bases. An interesting finding, however, is that BlackBerry owners are more active purchasers than Android fans so they shouldn’t be left out of the equation. Significantly, Android users are more likely to surf for what they want rather than download an app. Hence the importance of having a mobile friendly version of your web site. Continue reading

SMS text feature First text message sent 20 years ago today

Festive greeting by UK engineer spawned a $726 billion industry

Upwards of seven trillion text messages are sent every year but few people know that today marks their anniversary – the first text message, “Merry Christmas”, being sent by a British engineer.
Neil Papworth, who was 22 at the time and working for the Sema Group team helping to develop SMS software for Vodafone, programmed his computer to send the message to the Orbitel 901 mobile phone of Richard Jarvis, a director of the mobile giant who was at his company’s Xmas party in Newbury. It was a relatively simple feat but one that paved the way for an industry that now transmits 200,000 messages every second globally. Continue reading

candidate for gates' job - elop Nokia’s job posting fuels rumours it might be planning Android phone

Nokia’s posting of a job vacancy on a social networking site has sparked rumours it might be thinking of easing its dependency on Microsoft’s Windows Phone OS and hitching its bandwagon to Android after all.
Continue reading

Kantar Apple’s iPhone 5 regains the top spot in America

But elsewhere in the world Android is storming ahead

Apple has snatched back its lead of the US smartphone market from Google’s Android platform, though it’s at the expense of RIM’s BlackBerry devices and Microsoft’s Windows Phone. It is the first time since February [2012], when sales of the previous iPhone 4S were declining, that Apple has regained its No.1 slot in America. Continue reading

eyeo_logo Ad blocking software causes stir in mobile industry

Adverts on smartphones and other roaming devices could become obsolete under plans by the firm behind the world’s most downloaded online ad-blocking software to launch a mobile version of its product.
Tomorrow [27th November 2012] Eyeo – developer of AdBlock Plus – will launch a version of its popular program for Android phones in a move that is likely to cause major headaches for the rapidly-growing mobile advertising industry. Continue reading