Archive for Mobile Ad&Mktg

Ericsson KPN Mobile Advertising

by: Bena Roberts November 7, 2008

Ericsson has landed a deal with KPN.
What is the deal?
It’s for hosted mobile advertising.

Verizon, Google, Microsoft - threesome?

by: Bena Roberts November 7, 2008

I am very confused and I hope I am not the only one. I read this today : http://online.wsj.com/article/SB122601623516906863.html?mod=googlenews_wsj

Ringleader Digital mobile advertising Media Stamp Mobile Cookies

by: Bena Roberts November 7, 2008

Ringleader Digital has created a proprietary Media Stamp Technology that extends mobile advertising by enabling mobile publishers and advertisers to reach customers with targeted offers.
What?
Hmmm. I think that Media Stamp is a server side technology that tracks individual handsets using cookies.
So it’s a mobile analytics service?

Top 35 Mobile Advertising Companies

by: Cian November 6, 2008

TOP Mobile Companies Cian GoMo News 
The link above will take you to a list of top mobile advertising companiesthat I have found. Its not complete - so if you are not on it - I will keep updating it until its perfect.  I am loving getting to know these companies and signing up for services [...]

Amdocs to Acquire ChangingWorlds

by: Bena Roberts November 6, 2008

Amdocs the company that also bought QPass – that I met at MMA in Budapest and lost my notes so can’t remember who I interviewed – and it was a good interview…..
is now buying Changing Worlds.

Google terminates Yahoo!

by: Bena Roberts November 6, 2008

Yahoo! has announced that Google has terminated the advertising services agreement the companies announced in June. Yahoo! continues to believe in the benefits of the agreement and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. Google notified Yahoo! of its refusal to move forward with implementation [...]

Pepsi and four other reasons you need a mobile barcode advertising strategy

by: Bena Roberts November 5, 2008

OK. OK. Mobile barcodes are hot property. Everyone is talking about them even the girls at Mindshare are getting all hot over them. Yikes even mobile barcode guru Scott Seaborn (yikes did I spell that right) has joined OgilvyOne - so mobile agencies are giddy over codes.

ChaCha pay for performance mobile advertising solution

by: Bena Roberts November 5, 2008

We all know that mobile advertising is more than mobile SMS but like it or not – SMS remains King Kong of the mobile space.
Not only that it King Kong at the top of the Empire State Building when mobile advertising is concerned.

Mobile Advertising: Quattro Wireless Obama Campaign Vote Early

by: Bena Roberts November 5, 2008

As Kenya calls a national holiday (what a great move) Mobile Advertising player Quattro Wireless is pushing up its peacock feathers proud that it helped Obama get to number 1 spot.
How?

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