Category Archives: Mobile Ad&Mktg
Industry reaction to Gartner’s global mobile advertising revenue predictions
Rating: Sector took off faster than Gartner had anticipated
The overall view of the global mobile advertising market taken by respected IT research company, Gartner, isn’t exactly shared by everyone from within the mobile industry itself. The company has recently released a report entitled, ‘Forecast: Mobile Advertising, Worldwide, 2009-2016′. [More information here.] As Gartner was forced to admit in the comments accompanying this report, “The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices.” Continue reading
Gartner says worldwide mobile advertising revenue will reach $11.4 billion in 2013
Revenue from global mobile advertising to grow 400 per cent between 2011 and 2016
Press release
January 17th 2013. Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions. ”The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices,” said Stephanie Baghdassarian, research director at Gartner. “Growth in mobile advertising comes in part at the expense of print formats, especially local newspapers, which currently face much lower ad yields as a result of mobile publishing initiatives.” Continue reading
Reatilers will migrate their adspend to mobile
Rating: Retail websites still not mobile friendly enough, says Juniper
Reacting to mainly poor recent experiences on the High Street, retailers will almost double the $28 billion annual spend by on mobile marketing expected for 2013 to $55 billion by 2015. This is one of the key findings in a report entitled, ‘Retail mCommerce: Mobile & Tablet Marketing, Advertising & Coupon Strategies 2013-2017′ from Juniper Research. The report also found that adspend on both tablets and smartphones is continuing to grow strongly. Retailers (most notably in North America and Western Europe) are migrating their own adspend to digital in general, and mobile in particular, Juniper says. Continue reading
adsmobi yet to crack the Holy Grail of China
Rating: GoMo has cosy chat with Ramy Yared, adsmobi founder
GoMo finally caught up with Ramy Yared, co-founder and md with adsmobi – the mobile media buying platform in London’s Covent Garden. It was extremely interesting to chat about the current state of the mobile advertising market with him. Adsmobi – which is a 100 per cent owned subsidiary of Smaato – the leading mobile advertising network, is going great guns. But GoMo was intrigued to discover that as Ramy confessed, his company has yet to crack “the Holy Grail” of China – the world’s biggest mobile market. Crucially, that’s not to say that adsmobi has no presence in China – it’s that it presently deals with demand via Hong Kong or Singapore. By complete contrast – admobi has an excellent entre into the Indian market (another BRIC county). Continue reading
Guest Post: Digital is dead – Long live digital
by Shrikant Latkar, vp of marketing, InMobi
The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions, is far more cost effective, and hence offers higher return on investment. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience. The $80 billion digital advertising industry is dominated by Google, Facebook and Yahoo. Continue reading
Guest Post: Trends in mobile advertising for 2013
by Aaron Peters, a blogger who works with Superscholar
As so many people now have smartphones, it’s becoming more and more popular to use them as a medium for advertising. With 2013 now on us, I decided to do some research as to what pundits are saying which are the most likely mobile advertising trends we can expect to see in 2013. Continue reading
Mobile ad spend ‘to double by 2016′
The next three years will witnesses a doubling of mobile advertising spending with the global market on target to become worth almost almost $25 billion (£15.6 billion) by 2016, according to research firm Gartner. Continue reading
New analysis demonstrates the impact of big data and algorithmic trading on mobile advertising
Mobile Real-Time Bidding (RTB) shown to increase Click Through Rates (CTRs) by an average of 97 per cent when compared to non-RTB methods of buying
Programmatically traded mobile ads now dominate: since May 2012 RTB ad impressions have risen from 28 per cent to 60 per cent of the total across Adfonic’s platform
Press release
January 15th 2013. Adfonic, the smarter buying platform for mobile, today releases its ‘AdSnap: Mobile Real-time Bidding (RTB)’ report, which compares the results gained through mobile RTB – the programmatic trading of mobile ads based on algorithms – to non-RTB methods of running mobile ad campaigns. Continue reading
madvertise replaces existing CEO with Christof Wittig
Rating: Plans to conquer USA, East Asia and emerging markets
Mobile advertising specialist, madvertise claims to be the fastest growing player in Europe having seen rapid growth of more than 130 per cent in 2012. To handle this growth and expand on its status – particularly in the USA, emerging markets, and East Asia, madvertise has appointed Christof Wittig as its new CEO. Wittig succeeds Carsten Frien, who joins the company’s advisory board whilst Vincent Pelillo and Stefan Benndorf continue in their current roles as COO and CFO, respectively. Continue reading
InMobi acquires Overlay Media
Adds deep domain expertise in context aware computing
Press release
January 8th 2013. InMobi, the leader in mobile-first technology platforms, and the largest independent mobile advertising network, has announced the acquisition of Overlay Media, experts in context aware computing. Overlay Media, which comprises of a team of data scientists, has built the Context Engine technology to deliver personalised content to mobile users. Naveen Tewari, Founder and CEO at InMobi comments, “We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally.” Continue reading
Mobile is King in West Africa says Twinpine
Rating: 3 billion impressions a month
Proof that mobile is King in West Africa in particular has been provided by research carried out for Twinpine – the mobile advertising network, in conjunction with Kenya-based iHub Research. It shows that mobile penetration is driving internet usage across West Africa and playing a fundamental role in fuelling economic growth. The study entitled ‘An analysis of Mobile Technology in West Africa: The Case Of Nigeria, Ghana and Cote D’Ivoire‘ and analyses mobile usage across Nigeria, Ghana and the Ivory Coast. Already Nigeria, Ghana and the Ivory Coast are achieving high monthly advertising impressions and Nigeria is especially strong with 3 billion impressions a month. Continue reading
Affiliate Windows’ latest Mobile Update is gold dust
Rating: Releases data on which advertisers have mobile optimised sites
Some of the stats contained in the latest Mobile Update [December 2012] from Affiliate Window could prove to be gold dust for publishers and advertisers alike. Affiliate Window, which matches content publishers with advertisers, has just released its latest mobile and m-commerce figures here. They show how mobile is faring against traditional sales through the desktop. Crucially, Affiliate Window not only collects data on ‘mobile’ traffic but can break down that traffic into tablet and smartphones. In terms of smartphones, it also provides data on how the three main OS types – Apple (iOS); Android; and RIM (BlackBerry) are faring. Continue reading
UK entertainment downloads pass £1bn mark for first time
UK sales of downloaded music, video and games passed the £1 billion mark for the first time last year due to the growing use of smartphones and broadband, according to the Entertainment Retailers Association.
Video downloads showed the most growth, with sales growing by more than a fifth to £97.9 million, reflecting a wider adoption of devices capable of showing high-quality graphics. Continue reading
Adfonic co-founder, Paul Childs, moves on to pastures new
Rating: Leaves the mobile ad firm whilst the going is good
Paul Childs who was a co-founder of Adfonic – the mobile advertising platform, has decided to move on to pastures new. Childs was instrumental in the creation of what has become a market leading mobile advertising platform. Childs commented, “After four years, I’ve made the hard decision co-founders often face – to move on. My time at Adfonic, from its inception to the present, has been the most exciting and rewarding experience of my life.” Continue reading
