Category Archives: Mobile Ad&Mktg
Hunt offers Click to App tech for iOS
Rating: App awareness campaigns won’t loose any clicks, it says
Probably because GoMobile News isn’t totally fluent in Spanish, we’ve only just learnt of a new technology that Hunt Mobile Ads has recently [October 2012] released called ‘Click to App’. Hunt, of course, claims to be the leading independent mobile advertising company which is targeted on the Spanish and Portuguese-speaking markets. The company maintains that Click to App offers something that advertisers were looking for and wasn’t possible until now. With this new technology no clicks are lost and advertisers can generate not only new downloads but also app awareness. It even causes old installs to reopen their apps. Naturally, Click to App is available on the Hunt mobile ads network but the company says it can also be used in third party networks. Continue reading
Adfonic adds two UK hardhitters to its mobile team
Rating: Former BBC and News International execs enticed over
Adfonic, the mobile buying platform is presently enjoying phenomenal growth. Consequently, it expects to expand its London–based sales force by at least 70 per cent over the next 18 months. Right now [November 8th 2012] the company has been able to announce that it has hired two UK hardhitters to its team. One is from the BBC and the other from News International – probably two of the UK’s most important news providers. Continue reading
Actix suggest mining data normally left with engineers
Rating: Helps reduce churn; build brand advocates & VIPs apparently
Here’s an interesting variant on data mining for mobile network operators. Instead of mining obvious databases such as CRM systems, operators should be tapping into information which until now has typically stayed in the realm of engineering teams. Armed with such information operators can deliver campaigns that reduce churn, build brand advocates and attract new, VIP subscribers according to network optimisation specialist, Actix. To emphasise its point, Actix has produced a free guide to the ‘ six steps to using intelligent geo-marketing to drive mobile subscriber acquisition and retention.’ Continue reading
LoopMe Media introduces a new mobile ad format – the ad inbox
Radical new concept will increase advertising revenues by making ads more transparent, immersive and sharable
Press release
October 25th 2012. LoopMe Media has launched a new mobile ad format – a dedicated ad ‘inbox’ that consumers can click to reveal a choice of offers, apps, promotions and branded experiences in one place. The solution has been developed to address familiar problems for app developers and publishers, who need to raise revenue from advertising but find that most ad formats are intrusive, not optimised for phones or tablets, or take users away from their apps. Continue reading
Guest Post: Why Rich Media Messaging will outperform mobile email marketing
by Cezar Kolodziej, CEO with Iris Mobile
Email has always been a fast and simple way for marketers to send promotional content to large numbers of their target consumers. Over the years, using email as a marketing technique has become more difficult as our inboxes are flooded with spam, and users start moving towards more mobile-based technologies. With mobile in mind, I’ll examine the different challenges marketers face when using email as a marketing tool and how Rich Media Messaging (RMM) – the next generation multimedia messaging technology – provides a better solution to engage consumers for mobile marketing campaigns. Continue reading
Adfonic introduces DSP to provide greater transparency for ad agencies
Rating: Real-time bidding removes eCPM pricing obscurity
Adfonic reckons it has addressed some of the traditional challenges the mobile advertising industry has faced which have held back spend on mobile advertising. So it has introduced its mobile demand-side platform (DSP) called Madison which it claims gives large-spending advertising agencies and brands greater transparency, control and efficiency. Thanks all thanks to access to a broad range of real-time bidding (RTB) inventory. For example, it takes RTB to the per impression level, thus removing eCPM pricing obscurity and solves the problem of a lack of transparency. Continue reading
Ad recognition increased by 130% says madvertise
Rating: It’s all about rich media & cross-media
As something of a first, madvertise has revealed the findings from a study into advertising effectiveness study for a rich media campaign. The study was undertaken in Germany in collaboration with Interrogare. Hence references here are to Telefónica’s O2 Germany not the UK. The study analyses the effects of advertising on mobile rich media campaigns. It covered rich media, interactive ads, video,and non-standard banner formats. One of the most amasing discoveries was that ad recognition increased by 130 per cent. This followed a campaign by O2 (Germany) which ran the campaign alongside the launch of the Samsung Galaxy S III. The aim was to promote the launch of a new tariff. Madvertise claims O2 integrated the ‘mobile’ channel into its entire cross-media advertising strategy. Continue reading
Tablet advertising drives consumers to make purchases
Consumers take tablets to ease Christmas shopping stresses
Press release
October 18th 2012. Data released from M&C Saatchi Mobile, the leader in performance targeted mobile marketing, shows that over the last six months advertising global spend on tablets has, on average, led to a four times greater conversion rate than mobile handset campaigns. When targeting is introduced in conjunction with creative campaigns, the firm has shown this to lead to conversion rates of up to five-to-six times higher than mobile. When compared to the industry average of two-to-three times, the data from the world’s number one buyer of mobile media clearly demonstrates the significant effect that targeted tablet advertising is having upon buyer behaviour over and above the more established smartphone and desktop platforms. Continue reading
Guest Post: Sweden falls behind in the mobile web movement
by Gabriel Ghavami, CEO with the GO MO Group *
People discuss the traditional web as the default and the mobile web as a side note. This situation, however, will be reversed in the near future. The previous ‘one desktop computer for each family’ is rapidly being replaced by the much more personal individual smartphone for every person. This means that the mobile web will soon be the default language – but great on-line nations like Sweden are lagging far behind. Can a fundamental stable platform lead to competitive advantage in the long-run? Continue reading
Rogue advertising affiliates maybe behind surge in Android adware
Rating: Fortinet seems to think so
A very definite rise in Android adware has been identified by security specialist, Fortinet. Its researchers reported the marked increase the period beginning July 1st [2012] and ending September 30th. Two adware variants – named Android/NewyearL and Android/Plankton – were detected the company’s Labs – running at four per cent in the Americas and almost one per cent in the APAC and EMEA regions on all FortiGuard monitoring systems. “The surge in Android adware can most likely be attributed to users installing on their mobile devices legitimate applications that contain the embedded adware code,” Guillaume Lovet, senior manager of Fortinet’s FortiGuard Labs Threat Response team explained. “It suggests that someone or some group is making money – most likely from rogue advertising affiliate programs.” Continue reading
Apple loses appeal against Samsung Nexus
Rating: Motricity raises $28 million
Apple’s shares fell two per cent to $628.10 yesterday [October 11th 2012] after a US appeals court overturned a preliminary injunction on the sale of Samsung’s Galaxy Nexus smartphone. The court ruled that the Californian district court which had issued the ban in June, had “abused its discretion in entering an injunction.” Continue reading
Samba scores more angel investment
Rating: Ad-funded mobile broadband with 3UK
Samba Mobile which offers ad-funded broadband for laptops, netbooks and iPads has raised its second round of angel funding bringing its short range angel investment up to nearly £1 million. Investors in Samba Mobile include: – David Wheldon, ex global ad director of the Coca Cola Company and ex global brand director at Vodafone, plus Richard Brennan, one of the original founding executives of Orange. Continue reading
Forget toy cars – a James Bond mobile phone
Rating: Neat marketing from Sony
Showing our collective ages. here at GoMobile Towers we were tickled at the thought of a special James Bond mobile phone. In our day it was a Corgi toy Aston Martin with an ejector seat. But Sony has come up with the idea of a completely Bond themed mobile phone before the next Bond film, Skyfall hits the cinemas. Continue reading
Instant Communication to snatch back subscribers’ hearts & minds
Rating: Mobilethink offer toll for luring customers away from Web 2.0 giants
In the battle to win the hearts and minds of existing cellular subscribers away from the Web 2.0 giants – such as Google and Apple, Mobilethink believes that it come up with an ideal tool for mobile network operators. The company is calling this tool its ‘Instant Communication’ module and claims it will be offering the software in Q4 2012. The target for Instant Communication is new customers or those upgrading from one handset to another. The objective is to actively promote operator services to such subscribers and Mobilethink claims this tool is the first of its kind. Continue reading
InMobi announces enhanced conversion tracking capabilities for Ad Tracker
Powered by advanced device recognition tech from AdTruth
Press release
October 2nd 2012. InMobi, the largest independent mobile advertising network, has announced general availability of InMobi Ad Tracker 2.0 – the free post-click conversion-tracking platform. InMobi Ad Tracker 2.0 now incorporates global device recognition technology from AdTruth, the digital media division of 41st Parameter, to provide advertisers with an enhanced mobile campaign conversion tracking solution. InMobi Ad Tracker, which is independent from the InMobi ad network, will use AdTruth’s technology to anonymously match mobile ad clicks to downloads (on both mobile web and app campaigns) to better track and measure conversions in real time, across all advertising networks and publishers. Continue reading
