Category Archives: Mobile Agencies
GoMo Mobile Advertising Directory update!
GoMo News has released its updated directory of Mobile Advertising Companies today. Our list of 159 marketing agencies is broken down into categories, based on what they do in the industry. So drop us an email if your company isn’t on the list, and we’ll be sure to include you! Or, if you feel you’re in the wrong category, please drop me an email as well… I’m not guaranteeing we’ll change your category, but please do make contact to state your case – I’m at cian@gomonews.net Continue reading
MXit mobile marketing, safe sex and child protection at the World Cup 2010
I just read this great article on the World Cup and its impact on South Africa. In the middle (see text below) it highlights a mobile marketing campaign from MXit
I love this as it shows how mobile use is more than just goals and gossip on football stars or other mobile entertainment.. it can save lives. Continue reading
Top Mobile News: Phonevalley gets USD 1 million Bank of America retainer for mobile advertising
I was thinking about writing an article on the back of the iAds Google Admob saga, so I did a bit of reading. But then I came across this. It is a great article from Blooomberg that sums up the saga really well. Continue reading
Mobile advertising and marketing hot topics: iPad, mobile radio, HTML5 and SMS
This is one busy week in mobile advertising. We’ve rounded up the hottest news stories about marketing and advertising over mobile for you here – iPad ads are selling for 5 times their on-line equivalent; a US hospital advertises it’s A&E over mobile; more support for HTML5; and more…. Continue reading
Mobile payments and money hot news: Android, Mastercard and more
It’s been an exciting week for mobile money and payments. There’s big moves on Android, a new iPhone app from MasterCard, and more. Click through for a round-up of the best news and links. Continue reading
Mobile advertising and marketing hot news: iPad, location and SMS
Want some hot links and short stories on mobile marketing? Read on for news on LBS from NAVTEQ; iPad advertising from AdMob; US acquisitions from Velti; and much more… Continue reading
Mobile roaming: Starhome sues competitor and operators
Starhome, a provider of mobile roaming for operators, has filed a patent infringement lawsuit in the States today. Starhome is one of GoMo News favourite roaming providers, and it’s bringing suit against Roamware (our other favourite roaming provider), AT&T and T-Mobile. Continue reading
Out loud on Yahoo’s mobile strategy: Nokia, Koprol and the World Cup
A lot of other bloggers find it easy to dismiss Yahoo! I have heard people saying that Yahoo! isn’t as important as Google or it doesn’t target consumers and other rubbish. Continue reading
Mobile advertising and marketing top news: LBS, hotels and SMS
It’s always important to remember that it’s not just the Googles and Admobs of this world that drive mobile advertising. There is a growing swell of support for mobile as a channel amongst hoteliers and others in the hospitality sector. We’ve got a selection of fresh stories about it right here; along with the DealChirp LBS app supporting a local shopping campaign in Boise; and the continuing growth of SMS as a marketing tool. Continue reading
Mobile advertising and marketing top news: off-portal, budget and revenue increases
Last Fridays reveal about Google/AdMob may have overshadowed much of the mobile advertising news for the rest of the weekend – but there’s still plenty of action out there. This morning we’ve grabbed four great mobile marketing stories that you might have missed. Megasoft invests more heavily in mobile; Australian mobile advertisers are urged to go off-portal; mobile marketing spend increases; and Lenco Mobile watches mobile revenue jump 30%. Continue reading
Blogger posts iAd speculation
Rating: A proprietary Apple approved link for VIP advertisers
Everyone likes a bit of gossip and that’s exactly what John Battelle is doing very eloquently in his ‘Searchblog’. The subject of this gossip? What’s going on exactly with Apple’s iAd mobile advertising? His major premise here
is that it offers nothing new. But in a footnote he mentions a “proprietary Apple approved link”. Continue reading
SAP pays $6 billion for Sybase mobile enterprise
SAP is a bewilderingly large company. The enterprise software creator is the fourth largest software company in the world, and provides support and applications to businesses all over the world. And now it has paid almost $6 billion to acquire Sybase – a major player in mobile enterprise and databases. Continue reading
Mobile location is just the beginning for TeleAtlas
In the last few years, mobile location has gone from being maybe the next big thing to being the next big thing. Location Based Services (LBS) have influenced everything from social networking to on-line search. But perhaps the market that has felt the presence of location most sharply is navigation. Following their dynamite representation at TheWhereBusiness‘ Location Business Summit, we interviewed Simon Glassman, the Director of Vertical Marketing (EMEA) for digital mapping and navigation powerhouse TeleAtlas. Continue reading
Targeted SMS is the most powerful mobile advertising channel: Female Friday with Kerstin Trikalitis
It’s the last Friday of the month, and that means it’s Female Friday! At this time every month, we publish an in-depth feature interview with one of the leading ladies of the mobile industry. For April, we are blessed to have an interview with Kerstin Trikalitis, CEO of Out There Media. The “mobile operator focused” advertiser is becoming one of the dominant forces in mobile advertising, and Kerstin filled us in on her history with mobile and with Out There – and the present and future of mobile advertising. Continue reading
