Category Archives:
Mobile applications

Failo_logo Feelings running high in taxi apps war

Cabbies being urged to “Delete the app and win back revenue”

Here in the UK capital (London) feelings are running high as there is heightened tension around the use of mobile phone apps by consumers. The arch enemy in all of this this – (as far as GoMo News was aware) being the Uber app. This US-based service has angered London Cabbies [Black taxi cab drivers] who complain that the app gets around existing regulations intended to protect passengers. Added to this there are scare stories emerging about the behaviour of Uber drivers. For example, a Californian site, Valleywag, ran one about a woman abducted by an Uber driver here. But even the Hailo app which is aimed at Hackney Carriage drivers is upsetting London Cabbies, it seems. Continue reading

underlying appcosts still rising - alder Apple’s iPhone 6 & iOS 8 increase loyal app user cost by 34%

Fiksu’s Indexes show how latest launches affect developers’ costs

A massive increase (34 per cent) in the cost to developers of maintaining loyal app users has just been reported by Fiksu. The latest Fiksu Indexes (for September 2014). The company is blaming the rise on the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. Fiksu says that whilst it reports onthe increase month-over-month and year-over-year, “it is important to note that there is more enthusiasm for devices and apps than ever before.” Not all of it is down to Apple. Events in the Android world will have some influence. However, Cost Per Loyal User (CPLU) on Android dropped to $0.08, down 10 per cent month-over-month and 9 per cent year-over-year. Continue reading

fiksu_index_914 New mobile devices and app enthusiasm drive marketing rates up in September, Fiksu indexes find

Cost to acquire loyal app users hits all-time high, growing 34% year-over-year

Press release

October 27th 2014. Fiksu, developer of award-winning app marketing technologies, has published its latest Fiksu Indexes which reflect the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. The September Indexes show ongoing increases in app marketing costs and app downloads, with the benchmark Cost Per Loyal User (CPLU) Index reaching an all time high. These increases were largely spurred by the unprecedented adoption of new Apple devices along with growing demand for mobile media across the board, causing the rising tide in mobile marketing competition, app downloads, and media costs. Continue reading

accepted as a sales channel -zdral German app links to Oktoberfest injury cover

Could be useful if you fall off a table whilst dancing like we did

As the Internet and mobile phones displace traditional platforms for selling insurance in the USA and the UK, it seems that German companies are now waking up to the digital age. According to the Rakyat Post here, Munich insurer Die Bayerische is selling a one-day policy for €5.99 , for the two-week Oktoberfest festival which has become synonymous with the Bavarian capital. To get the cover, however, means downloading the app. The app can provide online casualty insurance with 50,000 euros (RM207,760) in accident cover. It also shows you where the nearest loos [toilets] are and tries to help visitors decipher Bavarian dialect. Continue reading

schiller -showcased Brit app for Air 2 Caribu follows Citymapper in bit Apple thumbs up

Brit apps prove popular with Californian tech giant

A second British app has just received the seal of approval from Cupertino-based Apple within just a few weeks. This time it was the turn of Caribu, which is designed to help absent parents read to their children. At the launch of the new iPad Air 2 by Apple’s marketing guru, Phil Schiller, Caribu was on the receiving end of a coveted endorsement from Apple. Back in September [2014], of course, when Apple unveiled its Apple Watch smartwatch (aka the iWatch) the tech giant chose Citymapper, a London-based transport app, to help showcase the wearable device. Continue reading

appsworld-eu-14 Apps World Europe 2014

[ November 12, 2014 8:00 am to November 13, 2014 6:00 pm. ] Organisers: Sixdegrees
Venue: ExCel
Location: London, UK
Web: www.apps-world.net/europe/

Register: For a free pass here (bit.ly/apps-world).
Other Expo and workshop passes available here.

Now in its fifth year, the Apps World event series has grown to be one of the leading global multi-platform events in the mobile industry with annual events held in both San Francisco and London. Continue reading

sign our petition - see below GoMo calls for WhatsApp to offer N73 client

Or maybe Nokia India will help out

Although the smartphone was discontinued on 25th April 2006, Nokia’s N73 still proves hugely popular amongst Indian consumers. However, these N73 users continue to be frustrated because this particular device is incapable of running the leading IM [Instant Messaging] app – WhatsApp. Consequently GoMo News is constantly bombarded with requests for information on this subject. We’ve gone to great lengths to create a special Nokia N73 & WhatsApp Help Page forthose seeking to load this app. The bad news is that you can’t run WhatsApp on the Nokia N73 at present. Presently, there’s a new twist readers are currently begging GoMo News to create a WhatsApp client that will run on the N73. Hence, we’re appealing to WhatsApp to modify their code so it can run on this classic Nokia handset. Continue reading

spot the old messenger contacts Microsoft kills off MSN Messenger

Bows to fact that apps are now key to IM popularity

It appears that Microsoft has decided to call a complete halt to its legacy IM [Instant Messaging] service which started out life as MSN Messenger and eventually mutated into Windows Live Messenger. The company seems to be bowing to harsh realities. MSN got its boost because it was bundled with the Windows OS. Today, it is the mobile apps which dictate fashion. Anyway, Microsoft doesn’t really need two separate IM systems. It has an excellent one which came with Skype – a service which it acquired for $8.5 billion (£5.1 billion) back in 2012. The only surviving version of the MSN service is being switched off in mainland China on October 31st [2014] after 15 years. Continue reading

miruna's photo is in the post Guest Post: 2 good reasons why retailers have an app

by Devika Girish, who works in marketing with MobStac

Going by the number of success stories around retail apps, there is evidently a lot to lose out on if brands are to shunt away apps. The key to success here lies in identifying the retailer’s target group of users, creating apps that work well for them, and continually refining and reinventing mobile experiences to profitably retain those users. However, it doesn’t make sense to create a mobile app if a retailer has just started off with the retail business. App development should ideally come into the picture after a retailer have got a customerbase to cater to. Many retailers struggle to take a call on whether they should create an app of their own or tap into an existing platform.A retailer need to consider the retailer’s target audience and brand while choosing between them. Here are two points that will help a retailer design and implement a retail app in the most effective way possible. Continue reading

Mobile apps must make privacy a priority survey reveals

Press release

August 29th 2014. Four out of ten mobile users admit they would not download an app just because of privacy concerns, according to the findings of a new survey, while a third believe apps are getting more and more invasive. The new poll from Apadmi, the UK’s leading mobile app developer, shows that the public attitude is hardening against apps that place excessive demands on users. The survey of 100 mobile users – including owners of Android, iOS, Windows Mobile and BlackBerry devices – was commissioned to examine how opinions are changing towards downloading apps in the wake of issues such as the Edward Snowden revelations. Continue reading

radioplayer to the rescue Beeb surprise backer of updated Radioplayer app

Finally helps GoMo tFinally helps GoMo tune in to Chill radio again

Here at GoMo News we are big fans of a music station which is called ‘Chill‘ for obvious reasons because that’s the kind of music it offers. Now in the past, we’ve been able to access this station by various means. But lately, it has proved nearly impossible to listen to this Internet radio station via an ordinary browser. We’re not entirely sure why. In our search for a solution we came across an app named Radioplayer – which is designed to enable users to listen to a wide range of digital stations across the UK. The big surprise for us was the fact that the BBC [Beeb] is a backer/benefactor of this app.une in to Chill radio again

Here at GoMo News we are big fans of a music station which is called ‘Chill’ for obvious reasons because that’s the kind of music it offers. Now in the past, we’ve been able to access this station by various means. But lately, it has proved nearly impossible to listen to this Internet radio station via an ordinary browser. We’re not entirely sure why. In our search for a solution we came across an app naked Radioplayer – which is designed to enable users to listen to a wide range of digital stations across the UK. The big surprise for us was the fact that the BBC [Beeb] is a surprise backer/benefactor of this app. Continue reading

plouffe- uber's latest hiring What London cabbies need is better apps

As Uber hires yet another political heavyweight to back its cause

Here at GoMo Towers, we can’t help but think that what London cabbies really need in their fight against the fast-growing Uber mobile app is better technology. Rather than legal victories or greater political protection. In a sign of the way things are going, the folks at Uber have hired another political heavyweight in the shape of David Plouffe. An American, he is widely accredited with helping Barack Obama being elected US President not once but twice. Uber is, of course, fighting a global battle and what happens in the USA will undoubtedly affect Europe, for example. We can’t help but think that what London cabbies [taxi drivers] really need, however, is better technology in their apps. Continue reading

Christopher_Austin Guest Post: 5 most inspirational games in 2014

by Christopher Austin, a freelance writer who sometimes works with Airplane Games 365

As a video game developer, brainstorming for ideas for a new game is one of the most daunting tasks of the whole process. When the success or failure of the whole project relies on the decisions made at this point, it is easy to understand why it is so stressing. However, there is a neat trick to maximise your chances of success – getting inspiration from games that are already successful. So, here are my Top Games of 2014 that can act as inspirational sources. Continue reading

Brits update world leading fantasy footie app

GoMo meets team in London’s high tech Thirsty Bear pub

One of the main reasons why GoMo News trekked up to London’s Waterloo area was the fact that we were meeting in London’s high tech Thirsty Bear pub. Where you can order your drinks on an iPad. But we also wanted an insight into the thinking of a currently successful mobile game developer. And as such managed a cozy chat with Des O’Connor, a producer with Square Enix which has just released Champ Man 15. This is a world leading fantasy footie app and apparently ’15′ will appear first in the Apple iTunes App Store. Why this developer is releasing the iOS version first (rather than the Android version) totally eluded us. Continue reading

- kirstein Motorola Solutions hoping to shake up mobile app development

Introduces RhoMobile Suite with loads of features but @ competitive price

Transparency of pricing isn’t exactly forthcoming in the app development industry. This is something which the RhoMobile Suite v5.0 just released by Motorola Solutionsis hopefully addressing. Unconfirmed reports say that the likes of Appcelerator and Big Blue’s [IBM's] Worklight are considerably more expensive. Those suppliers who are closer in price such as Xamarin and PhoneGap don’t offer the range of features RhoMobile does, according to our mole. Such features including development capabilities like synchronisation, push, and app management. Continue reading