Category Archives:
Mobile applications

veremis - facebook news local content Facebook turning to developing markets with Lite app

Social network usage in Asia increasing 26% year on year

Facebook has just soft-launched a new app for Android – ‘Facebook Lite’ , which on the face of it is aimed at emerging markets. The move to largely unexplored regions is logical, given that in developed markets social media sites have probably reached saturation levels. However, it might well not be quite enough to simply make a lighter version of the standard app to contend with the myriad of devices out there plus slower connexion speeds. According to Marco Veremis, CEO with Upstream in order to succeed in developing markets, Facebook will also need to have local understanding. Continue reading

- sah ZeroDesktop launches QualityTime on Play

Discover smartphone habits and manage a digital diet

Press release

January 20th 2015. ZeroDesktop launches QualityTime, a self-help Android app that allows users to reduce, monitor and be aware of the amount of time they spend on their smartphones and favourite apps. The app provides a fun, visual, and easy-to-navigate personal log or ‘timeline’ of their smartphone use. And people even have the option to share their mobile use times on social media with friends. With statistics showing that most people sleep next to their smartphones, and 90 per cent regularly overuse their device, QualityTime is ideal for those suffering from smartphone addiction. Continue reading

li & kalanick Uber taxi app won’t find Chinese market easy

Chinese tech giants Tencent & Alibaba offer rival products

It seems that everything isn’t going Uber’s way in the Chinese market, which is despite the fact that Chinese search giant Baidu confirmed that it is Uber’s latest investor last week [December 17th 2014]. The reason is that Uber is up against the Kuaidi Dache app which is backed by Alibaba and against the Didi Dache app from Tencent. Regular GoMo News readers will already be familiar with Tencent’s WeChat product from articles such as ‘N73 users should be Wechatting not Whatsapping‘. As we previously reported here, tencent is China Top Three best recognised brand. Meanwhile Alibaba is China’s answer to eBay and reported almost $300 billion worth of online sales in its year to June 30th [2014].  So Uber has a real fight on its hands. Continue reading

hidemyphone Hide My Phone! great for love cheats

We’re keeping quite about other possible uses

GoMo News remembers getting into really hot waters with Vodafone, when we suggested that installing machines that dispensed up-and-ready handsets in UK international airports was a terrorist’s charter. So we are having to play safe with the uses that a new phone app called Hide My Phone! from Privax can be put to.  Let’s just say it’s a gift for love cheats. Because it allows you to pick a telephone number that will make you look like a local number in major countries worldwide. We also suspect you can browse major sites – like Facebook, without being traceable thanks to Privax’ VPN technology. This app is a sister to Hide My Ass! which lets users surf the Net totally anonymously. Continue reading

apadmi_award Apadmi scoops prestigious award @ Appsters 2014

Manchester-based company fight off fierce competition

One of the most highly sought-after awards in the app world has been won by Apadmi, the UK’s leading mobile app developer. Manchester, UK-based Apadmi won the ‘App Developer 2014′ category at The Appsters 2014, which was held at the O2 in London, England on November 12th [2014]. The company fought off fierce competition to collect the award from a seven-strong shortlist. The App Developer 2014 category recognises developers that have demonstrated some or all of the following qualities: – triumph over adversity; outstanding work in the world of app development; problem-solving; fire-fighting; innovation; success; and flying the flag for developers everywhere. Continue reading

World’s first cab app to launch loyalty programme

Kabbee users get miles ahead, with its new loyalty programme

Press release

Kabbee, London [ UK]‘s leading licensed minicab comparison and booking app, is taking the lead in the industry, as the first cab app to launch a loyalty programme, called Kabbee Treats. Launched on Novemeber 12th, Kabbee Treats will includes rewards from some of London’s best-loved brands such as LateRooms.com, Naked Wines, Pact Coffee, Hubbub, Housekeep, LOVESPACE and La Gourmandina. These popular brands will complement Kabbee’s own rewards, which includes a full refund for late cabs as part of its 5 Minute Punctuality Promise, an upgrade to a premium car and free credit to say thank you to loyal users. Continue reading

effectively engage users - peiró PUSH Technologies to help integrate push into apps

Support for Gingerbread to Lollipop + Apple’s Swift

It appears that in advance of a European roll-out of multi-channel mobile marketing & customer messaging platform PUSH technologies has launched its latest-version of it PUSH SDK for iOS and Android developers. Alerts, reminders and campaigns via push notification, SMS, instant message & email can all be sent out using the company’s technology. The SDK enables Android & iOS app developers provide multi-channel delivery of real-time notifications. The SDK really does support a wide cross section of iOS and Android mobile OS releases. It has support for support for Android 2.3 (Gingerbread) – 5.0 (lollipop) and for iOS developers not only does it support iOS 8 but the Swift language, too. Continue reading

Gerard_Peiro2 PUSH Technologies unveils New SDK for iOS & Android

In advance of European roll-out of multi-channel mobile marketing & customer messaging platform

Android & iOS Mobile apps integrating PUSH SDK tap into multi-channel delivery of real-time notifications,

Alerts, reminders & campaigns via push notification, SMS, instant message & email

Press release

November 11th 2014. PUSH technologies has announced the availability of its latest-version PUSH SDK for iOS and Android, anticipating the upcoming rollout of its PUSH multi-channel mobile marketing and customer messaging platform in major European markets. Unveiled at the 5th Annual BDigital Apps conference in Barcelona, the new PUSH SDK lets developers of mobile apps running on thousands of Apple and Android smartphone and tablet devices tap into the power of PUSH’s multi-channel marketing and messaging platform, enabling brands, retailers and businesses of all sizes to increase customer engagement with their mobile apps, build brand loyalty and achieve greater levels of customer satisfaction. Continue reading

bdigital_apps BDigital Apps Conference 2014

[ November 11, 2014 11:00 am to November 12, 2014 6:00 pm. ] Organisers: Barcinno
Venue: CosmoCaixa, 26 Carrer d’Isaac Newton
Location: Barcelona, Spain
Web: www.bdigitalapps.com/en/congreso
Register: here

This conference specialises in the latest trends, strategies and mobile applications for the mobility sector. This edition of the congress will show innovative and disruptive technologies in the fields of: – sports, data in real time, retail, e-commerce, and loyalty strategies. Continue reading

New Brit gig app has multiple flaws

App’s authors new another roll of the Dice

Here @ GoMo News, we’d argue that carefully picking an app name is essential for success. Sadly, a new UK gig booking site neglected this cardinal rule by picking the name -Dice. There are already a multitude of Android apps on Google Play with the same or similar name – thanks to the popularity of gaming/gambling apps. If the app’s co-creator, Phil Hutcheon, thinks the old adage – KISS [Keep It Simple Stupid] still applies then he’s very much mistaken. This app is no more than a highly selective gig list with a booking feature bolted on. Big Deal. Compare Dice’s app to Lemonrock’s Android app. Continue reading

Failo_logo Feelings running high in taxi apps war

Cabbies being urged to “Delete the app and win back revenue”

Here in the UK capital (London) feelings are running high as there is heightened tension around the use of mobile phone apps by consumers. The arch enemy in all of this this – (as far as GoMo News was aware) being the Uber app. This US-based service has angered London Cabbies [Black taxi cab drivers] who complain that the app gets around existing regulations intended to protect passengers. Added to this there are scare stories emerging about the behaviour of Uber drivers. For example, a Californian site, Valleywag, ran one about a woman abducted by an Uber driver here. But even the Hailo app which is aimed at Hackney Carriage drivers is upsetting London Cabbies, it seems. Continue reading

underlying appcosts still rising - alder Apple’s iPhone 6 & iOS 8 increase loyal app user cost by 34%

Fiksu’s Indexes show how latest launches affect developers’ costs

A massive increase (34 per cent) in the cost to developers of maintaining loyal app users has just been reported by Fiksu. The latest Fiksu Indexes (for September 2014). The company is blaming the rise on the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. Fiksu says that whilst it reports onthe increase month-over-month and year-over-year, “it is important to note that there is more enthusiasm for devices and apps than ever before.” Not all of it is down to Apple. Events in the Android world will have some influence. However, Cost Per Loyal User (CPLU) on Android dropped to $0.08, down 10 per cent month-over-month and 9 per cent year-over-year. Continue reading

fiksu_index_914 New mobile devices and app enthusiasm drive marketing rates up in September, Fiksu indexes find

Cost to acquire loyal app users hits all-time high, growing 34% year-over-year

Press release

October 27th 2014. Fiksu, developer of award-winning app marketing technologies, has published its latest Fiksu Indexes which reflect the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. The September Indexes show ongoing increases in app marketing costs and app downloads, with the benchmark Cost Per Loyal User (CPLU) Index reaching an all time high. These increases were largely spurred by the unprecedented adoption of new Apple devices along with growing demand for mobile media across the board, causing the rising tide in mobile marketing competition, app downloads, and media costs. Continue reading

accepted as a sales channel -zdral German app links to Oktoberfest injury cover

Could be useful if you fall off a table whilst dancing like we did

As the Internet and mobile phones displace traditional platforms for selling insurance in the USA and the UK, it seems that German companies are now waking up to the digital age. According to the Rakyat Post here, Munich insurer Die Bayerische is selling a one-day policy for €5.99 , for the two-week Oktoberfest festival which has become synonymous with the Bavarian capital. To get the cover, however, means downloading the app. The app can provide online casualty insurance with 50,000 euros (RM207,760) in accident cover. It also shows you where the nearest loos [toilets] are and tries to help visitors decipher Bavarian dialect. Continue reading

schiller -showcased Brit app for Air 2 Caribu follows Citymapper in bit Apple thumbs up

Brit apps prove popular with Californian tech giant

A second British app has just received the seal of approval from Cupertino-based Apple within just a few weeks. This time it was the turn of Caribu, which is designed to help absent parents read to their children. At the launch of the new iPad Air 2 by Apple’s marketing guru, Phil Schiller, Caribu was on the receiving end of a coveted endorsement from Apple. Back in September [2014], of course, when Apple unveiled its Apple Watch smartwatch (aka the iWatch) the tech giant chose Citymapper, a London-based transport app, to help showcase the wearable device. Continue reading