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Mobile Loyalty: ink! Offers mobile gift program with Mocapay

Posted by Bena Roberts on Mar 9, 2009 17:17

Mobile gift and loyalty marketing company Mocapay has teamed with ink! Coffee for special mobile gift services.

How?
ink! Coffee mobile gift account holders will be able to transact at the point-of-sale, access their account balance and transaction history, find the nearest ink! Coffee location, and reload their gift/convenience account, all from their mobile phone.
From the press [...]

Qdoba shows 52% redemption rate from JAGTAG mobile coupons

Posted by Cian on Mar 6, 2009 11:27

Qdoba, a Mexican fast-food chain in the US, recently ran a mobile coupon campaign using the JAGTAG MMS mobile barcode system. JAGTAG has released the results from the campaign, showing an average coupon redemption rate of 52%

JAGTAG ran the Qdoba program to promote a new restaurant near the University of Michigan campus. JAGTAG 2d barcodes [...]

DeaLoco and Big in Japan partner for bargain hunting through mobile barcodes

Posted by Cian on Mar 5, 2009 14:12

Big in Japan and DeaLoco have combined forces to improve shopping apps on mobile. ShopSavvy, from Big in Japan, is a mobile app and barcode scanner. When a user scans the barcode on any product, ShopSavvy searches for other on-line or local retailers that might sell it cheaper. DeaLoco is a bargain hunting site that [...]

ASAP Systems launches mobile barcode apps for its Passport tracking system

Posted by Cian on Mar 5, 2009 13:41

ASAP Systems today introduced its new barcode mobile software apps for its Passport system. The business-end apps are highly customizable and can be used for tracking, for example, inventory location, stock levels or police department evidence.
The apps run on Motorola handheld barcode scanners, and synchronise with a parent desktop version. This allows mobile users to [...]

NeoMedia wins patent for indirect mobile barcode so what now?

Posted by Bena Roberts on Feb 26, 2009 18:46

NeoMedia hasn’t had an easy ride in the mobile  space. The once mighty giant commanded a high price on the stock market but in the past few years the empire seems to have broken down. The impetus has changed to one of pure mobile technology where mobile barcodes become the main asset.

Why barcodes?
Well to cut [...]

Telecom Italia launches Mobile Barcodes FlashMe!

Posted by Bena Roberts on Feb 23, 2009 22:12

TIMor Telecom Italia Mobile has launched a new mobile barcode initiative. The service is nicely named “flash me“.

What is it?
Using Scanbuyas the vendor mobile barcode reader will be deployed in 11 mobile devices and  is basically picture barcode capture service. Mobile content will be promoted as mobile barcodes for one click picture capture access.
More here: [...]

Iain McCready introduces NeoMedia at MWC

Posted by Cian on Feb 20, 2009 15:53

On the last day of MWC, NeoMedia CEO Iain McCready gave this introduction and explanation of the company’s services at a mobile marketing panel.

Iain McCready NeoMedia intro from Cian Gomo on Vimeo.

NeoMedia wins the patent battle for the indirect code

Posted by Cian on Feb 19, 2009 17:53

We published a video interview with Iain McCready, CEO of NeoMedia, about this yesterday, but it really merits a closer look. NeoMedia has announced that the US Patent and Trademark Office has ruled in favor of NeoMedia’s patent dispute. Without getting too technical, the patent is for certain aspects of using id codes found on [...]

GoMo News Blender: NeoMedia has HUGE news

Posted by Cian on Feb 19, 2009 2:51

Bena and Ian McCready, CEO of NeoMedia discuss the great news that Neomedia got today regarding its patent dispute, outside the GoMo News Blender networking event at MWC.

GoMo News Blender: NeoMedia has HUGE news from Cian Gomo on Vimeo.

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GoMo News: Mobile News on mobile marketing, mobile advertsing, mobile barcodes. Daily mobile news and analysis for mobile thought leaders.