Mobile barcodes used to advertise 3G services, with 3GVision

Thailand has been having serious teething problems when it comes to introducing 3G services to the country. But as legal issues are put behind it, mobile operators in the country are involved in bringing 3G services to market - and they needs to promote it. Enter 3GVision and the i-nigma mobile barcode reader, which is being used for the promotion in Thailand.

Low energy version of Bluetooth specs arrive

Rating: Helps with location and competes with barcodes
The Bluetooth Special Interest Group (SIG) has quietly issued a new set of standards - Bluetooth Core Specification Version 4.0 – which incorporates what is now known as Bluetooth low energy. It’s possible to view low energy Bluetooth as a rival to barcodes and even RFID chips.
The low [...]

NeoMedia’s view on Google 2D Barcodes

I gave Iain McCready CEO of NeoMedia a call just now to ask about his view on Google’s move into 2D barcodes and local mobile search. This is what we spoke about:

Zavers and DIDMO team for retail gift mobile application

Didmo’s Magmito tool has been used with the Zavers mobile coupons saving solution to create a mobile advertising and content application.

Google 2D barcodes for Place Pages proves mobile barcodes are the glue for the mobile search marketplace

So many amazing deals have been nurtured in the mobile barcode space over the past three years. It’s a pity that Google has to enter the space to get noteworthy media attention. Even though I would like to discuss how stories are vetted by the media for significance, at this point I am merely highlighting that Google is only one tiny player in a mobile barcode space that has intensive potential.

3GVision teams with Connecthings for France

Rating: one barcode reader for Flashcode, QR and Matrix
Hoping to extend the use of 2D barcode technology to most mobile phone models in France, 3GVision has announced a partnership with French Connecthings. Campaigns can be created with Flashcode as well as QR and DataMatrix.
Connecthings will help publishers, advertisers, government agencies and local businesses create 2D [...]

Qype launches Android application

Qype launches updated Android application featuring real time updates and over 10,000 mobile vouchers
Today Qype (http://www.qype.com), Europe’s largest site for people-powered reviews and recommendations, unveils a new version of the site’s mobile application, Qype Radar, featuring integrated vouchers and real time social tools.
The new real time updates allow users to broadcast their location to their [...]

Mobile barcode scanner barcoo hits the iPhone for free

German mobile barcode scanner barcoo has had a pretty damn good year. It has licensed its barcode scanning service to companies including Nokia and German mobile operator E-Plus, and recently announced it had been bought by larger barcode company checkitmobile (already owners of the woabi barcode service). And all without needing a flashy iPhone app! But now the company has announced the launch of it’s free-to-download application for the Apple device.

GS1 MobileCom claims extended packaging is real

Rating: Defining how cameraphones interact with retail packaging
The wheels are slowly grinding towards standards for the use of mobile-friendly barcodes by retailers on a global basis. That’s what the GS1 MobileCom working group is hoping to achieve, thanks to a recent meeting in Paris. The claim is that ‘Extended Packaging’ is now a reality.
Vanderlei Roque [...]

Coming up next week …

Ratings: Insights into real-time mobile analysis & bar-coding
Sadly, laws surrounding discolsures to the Press before shareholders are told tie the site’s hands with certain scoops.
But look out next week for a product that offers “operators real-time,  end-to-end visibility of their customer experience of mobile data services.”
Plus we’ve got news about barcodes next Monday which [...]

NeoMedia signs groundbreaking deal with Sony Ericsson

Rating: It’s all about creating the right ecosystem
Mobile barcode specialist, NeoMedia Technologies, has announced a ground-breaking deal with leading handset provider, Sony Ericsson has to pre-installed its NeoReader software across all Sony Ericsson platforms. It’s believed to be the first time that such readers have been standardised on a global basis by one manufacturer.
According to [...]

Windows 7 and a mobile broadband nightmare

Rating: One of our dongles is missing!
Using a mobile broadband dongle while travelling has become such an everyday occurrence that when it stops functioning, disaster strikes. This is what happened to GoMo News when a Samsung Netbook NC-10 was upgraded to Windows 7.
The favoured mobile dongle is a Huawei E220 device supplied by 3 UK. [...]

m-ticketing hits the UK Bus route with m-blox and Arriva

Customers across Arriva’s regional bus businesses in England, Scotland and Wales, will be able to buy daily, weekly and four-weekly tickets via their mobile phones following the national launch of Arriva’s m-ticketing service on Tuesday, 17 November. This spans 1,000 routes and 4,500 buses.

New Mobile Barcode Marketing Agency QRe8

I love innovation and I love mobile barcodes. I got a nice email from the Co-founder of QRe8 and he created two mobile barcodes for GoMo News.

Toyota uses mobile barcodes to reach American football fans

Toyota is using mobile barcodes as an integral part of it’s most recent marketing campaign in the Giants Stadium. The home of the New York Giants can seat over 80,000 fans, and Toyota has chosen mobile barcode company JAGTAG to to run a mobile campaign.

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