Category Archives: Mobile Content
By 2016 mobile content revenues will rise to $65bn from over $40bn says Juniper
Direct Carrier Billing implementation to fuel growth
Growth in mobile content revenues will primarily be fuelled by an increased opportunity for content monetisation via DCB (Direct Carrier Billing) on smartphones, along with an upsurge in game, video and e-book purchases via tablet devices. This is one of the main conclusions from the latest report from Juniper Research entitled, ‘Mobile Content Business Models: OTT & Operator Strategy & Forecasts 2013-2017 ‘. It predicts that over the next three years, annual revenue generated from content delivered to mobile handsets will reach $65 billion by 2016. That’s an increase of nearly $25 billion. Continue reading
Scoopshot develops user generated content authenticity programme
New tools help media companies quickly verify User Generated Content (UGC)
Press release
April 30th 2013. It is now possible to verify the authenticity of user generated content quickly and efficiently. Scoopshot, the premier visual content crowdsourcing service, has developed a patent-pending technology that automatically analyses user generated still and video images. The verification process displays each uploaded image with a graphical tag depicting the authenticity score based on key authentication factors. Authentication has now become part of the editing process. Continue reading
Forget toy cars – a James Bond mobile phone
Rating: Neat marketing from Sony
Showing our collective ages. here at GoMobile Towers we were tickled at the thought of a special James Bond mobile phone. In our day it was a Corgi toy Aston Martin with an ejector seat. But Sony has come up with the idea of a completely Bond themed mobile phone before the next Bond film, Skyfall hits the cinemas. Continue reading
Text based publishing flourishes on Wattpad
Rating: Network could prove powerful host for mobile ads
Harper Collins UK has announced the first book in the ‘Dark Heroine’ vampire series by Wattpad favourite – Abigail Gibbs. She has enjoyed 17,000,000 reads and 18,000 fans on Wattpad which is a mobile-first network for collaborative storytelling. Serving over ten million readers worldwide (with one million in the UK) Wattpad has become a social network to rival better-known social networking sites like Pinterest. Wattpad’s six million user-generated stories span every genre including mystery, romance, sci-fi, poetry and fan fiction. The content can be consumed on featurephones as well as smartphones and tablets. hence, 70 per cent of Wattpad usage is coming from mobile. Continue reading
Apple drops YouTube app as feud with Google grows
Break out of mobile turf wars
Growing rivalry between Apple and Google will mean future iPhone and iPad users will no longer have the YouTube app pre-installed on their devices. Search engine giant Google is increasingly vying with Apple for dominance in the mobile operating theatre. Previously the two companies had a good relationship with Google chairman Eric Schmidt also sitting on Apple’s board. But he stepped down from Apple in 2009 as Google started to tread on Apple’s toes by introducing rival software and apps for the growing number of Android phones. Now Apple has retaliated by declining to renew its licence for Google’s YouTube which has featured as a core app since the iPhone debuted in 2007. Continue reading
Oxford Advanced Learner’s dictionary becomes available for W7 Mango
Rating: Windows Phone 7.7 version compliments existing Android and iOS versions
The Paragon Software Group,the mobile app developer, and Oxford University Press, the respected publisher, have together brought the Oxford Advanced Learner’s Dictionary 8th edition to Windows Phone devices. Boasting powerful learning features, the app offers full-sentence pronunciation; thousands of colour illustrations, and help with expanding vocabulary for anyone who needs to communicate in English. Continue reading
youAPPi reckons it has cracked app discovery with smartAPPT
Rating: Claims 30 per cent of test users downloaded an app
Every day around 1,000 new apps are uploaded daily to the various mobile app stores, which means that app discovery has become a major challenge for smartphone users. youAPPi thinks it has cracked this problem with its smartAPPT technology. It offers a cross-platform solution, supporting iOs, Android and Windows Mobile plus all web-enabled devices. youAPPi’s technology analyses the content smartphone users are presently engaged with and the apps they have previously downloaded. It also works out their preferences in order to match their interests with the apps they’re most likely to want. Now smartAPPT has gone live on Tappible‘s monetisation and engagement platform for mobile apps. Continue reading
Video ad friendly Overblog platform launches into UK
Rating: Gives bloggers the chance to monetise their content
Claiming to be the Number One blogging platform in Europe, Overblog, has now launch of its new platform into the UK. The idea behind Overblog is that it brings together the fragmented social postings of bloggers into a single live stream. Significantly, there are many aspects of Overblog that are entirely mobile friendly. For example, Overblog supports live video streaming from your mobile phone. The major incentive for bloggers to migrate to the Overblog platform, however, seems to be the chance to monetise their content. This facility has been made pssible by a merger between Overblog and Ebuzzing – a leader in social video advertising back in 2010. Continue reading
Coca-Cola hooks up with ScanLife for QR codes in Spain
Rating: Give the punters what they want – footie content
Well it seems that soft drinks giant, Coca-Cola, has very definitely identified the potential of 2D barcodes in Spain. The company has decided to form a pact with barcode specialist software supplier – ScanLife www.scanlife.com. In Spain the company is behind BIDI which has become something of an industry QR code reader app in the region. The aim is to supply content which will appeal to Spanish mobile phone users and what better than football [soccer]? Now QR codes will be placed on packaging and sends users to content such as UEFA’s EURO 2012 videos. Continue reading
USA’s National CineMedia upgrades its CinemaSync
Rating: Sadly it appears to only be available in the USA
National CineMedia (NCM) has recently upgraded its CinemaSync mobile technology. The company also plans to syndicate CinemaSync to other film and entertainment apps, allowing more film goers to interact with the cinema experience in a whole new way. NCM’s ‘Film Night Out with CinemaSync’ app is available for both Android and iOS but sadly appears restricted to the US market so GoMobile News couldn’t test it. To date the app appears to have had over 1.2 million downloads. The app is designed to bring the entire cinema experience to life via smartphones. Continue reading
Brit woman tries to sell a Bertha Lum via wallpaper
Rating: Strange requests for help of our time
This one takes the biscuit. A British woman, Janet Stuart, is desperate to obtain some publicity for a ‘painting’ by American artist, Bertha Lum, that she has inherited. It seems that while Lum is presently flavour of the month in her home country (USA), over in the UK there is little interest in her work amongst the art auction houses. She’s trawled the Net and there is no sign of any image of the work. So she’s approached GoMobile News with the idea of creating either an app or a wallpaper so she can get the image onto the iTunes App Store. We’re not sure whether or not this ruse will work. Continue reading
Guest Post from Seth Jackson, Managing Director of [PIAS] Media- Do music artists still need mobile specific campaigns to connect with fans?
About Seth Jackson, Managing Director of [PIAS] Media
Seth Jackson is the MD of [PIAS] Media, the specialist Music, Brand and Technology agency. With a background in mobile going back to 1999 Seth Jackson worked with club promoters and brands to explore the early uses of SMS marketing to youth audiences and the potential that arose with the birth of the ring-tone phenomenon. He spent the early years of 2000 working within the emerging mobile music business starting his own company, Indie Mobile in 2005. Indie Mobile worked with the cream of UK independent labels developing innovative award winning mobile campaigns for artists such as Oasis and Dizzee Rascal and distributing mobile music to over 400 retail outlets worldwide. In 2008 [PIAS] Entertainment Group purchased the company and Seth began to look after a number of new areas of the business on behalf of the group.
[PIAS] Media was formed in 2010 and, led by Seth, has quickly forged a reputation for creativity and innovation working with global acts and brands such as Skype and O2 to deliver compelling campaigns. Their work in branded content, Apps, events and integrated strategy continues to build a thriving agency.
Smart QR codes bridge language divide
Rating: QRpedia’s technology automatically recognises the preferred language
If there was ever an extremely clever use of QR codes. then it surely must be what QRpedia is doing with its Smart QR Codes. Basically these are currently aimed at one specific application – to help galleries and museums provide a mountain of information next to a specific exhibit. GoMo News suspects, however, that once news of what can be done with Smart QR codes leaks out, then they’ll be deployed in numerous different applications. What QRpedia can do from a single QR code is display information in the language installed by the handset’s owner. So instead of having to affix multiple codes for each individual language, one QR code fits all. Continue reading
Guest Post from Paul Rawlings, co-founder and CEO of Screenreach Interactive – The future of Mobile and TV
About Paul Rawlings, co-founder and CEO of Screenreach Interactive
Paul Rawlings is the CEO, of Screenreach Interactive, the developers of social interactivity app Screach. Since 2010, Paul and his team at Screenreach have seen Screach technology implemented by Newcastle United Football Club, FOX Soccer’s NSCAA Game of the Week, Bauer Media publishing group, and Posterscope. In 2011 Screach was revealed as one of the PepsiCo 10, making it one of the 10 most innovative start-up products in Europe.
Paul’s career began when he created EPOS, Sales Order Processing and Marketing systems for businesses including Burger King and Dixons. In 2009 he built a number of Twitter based businesses – these included Twe2, a free SMS provider for twitter sold privately by Paul in the same year and a social auction website Tweba, which grabbed the headlines. Continue reading
Mystery surrounds Murdoch’s Project Two22 initiative
Rating: A more upmarket iPad app from News International
Following our story here about the Page 360 feature built into The Sun’s iPad app, a helpful reader alerted GoMo News to a story which has just sufaced in London’s Evening Standard newspaper here. It concerns a News International initiative. Most Brits are aware that News International runs The Times and The Sun newspapers whose boss in one Rupert Murdoch. Anyway, the company is plotting something called Project Two22 which according to the Evening Standard is focused on digital innovations such as iPhone and iPad apps. Continue reading
