Telenor deploys new storefront for multimedia offers

Volantis Systems has announced that Telenor, has deployed Volantis Mobile Content Storefront™, to consolidate its content delivery portals across Norway and Denmark.

Is Porn best business model for the mobile web?

Nearly 5 years ago, I predicted that mobile search was going to be the freedom fighter of mobile. I said that it would empower brands, agencies and vendors to find far reaching and innovative business models.

Working mothers ideal for mobile marketing? Give me strength.

According to a recent study, working mothers are high spenders on the mobile phone. The study can be downloaded here: www.scarborough.com/freestudies.php .

Power to who? Vodafone rebrand aimed at pulling app buyers to operators

Choosing a single, global tagline is a tricky proposition - it may not sum up how a company really behaves, but it certainly gives an idea of how it wants to be seen by consumers. What does the upcoming launch of the new cross-device mobile application service Vodafone 360, and a brand new slogan that reads “Power to you” tell us? That not only does Vodafone want to be seen as the operator that is putting choice and variety in the hands of the consumer, but that it wants to take applications out of the hands of manufacturers like Apple.

Mobile applications and games get Flashed by Adobe update

Distributing mobile games just got one step easier. Digital multimedia powerhouse Adobe announced today that it is releasing a new services platform for Flash, aimed at easily publishing apps and games via social networks and mobile devices.

Mobile news content from AP gets 30 newspaper boost

Back in May, AP was boasting over 1,000 local sources for it’s mobile news coverage. That number has just swelled by 30, with the McClatchy Company announcing that as part of its mobile strategy, all of its daily newspapers have joined AP Mobile.

Kooaba extends its mobile visual search with augmented reality

I am indeed getting hot under the collar about augmented reality and many readers are noticing! Thank-you to Kooaba for pointing me to their new mobile visual search plus augmented reality.

Mobile operator NTT DOCOMO pushes foreign expansion with German tender

Japanese mobile operator giant NTT DOCOMO is continuing its outwards push from its home market. Today, German mobile content distributor net mobile AG has announced that the operator intends to launch a tender to buy all outstanding shares. Almost immediately after this announcement, the value of net mobile shares shot up by over 30%

Mobile barcodes at work for Danish Rail

The Danish Rail system has launched a hefty mobile barcode campaign in association with Scanbuy. 2D barcodes have been places on posters and window-stickers in stations and on trains throughout the railway, allowing commuters to access information through their phones.

MoMo Berlin Skyhook Qualcomm Nokia Servtag Vooch Aloqa Aka-Aki Skobbler Woabi Kizoo

Location isn’t done. I might have declared the end of location on mobile myself a few years ago –but enterprises are showing that demand in location is increasing. At the MoMo Berlin event on Location, which I must say was one of the best MoMo events I have ever attended; location was in full swing.

Augmented Reality can be new lifeblood of mobile

I have been thrown into the world of Augmented reality in a very short period of time. Over the past
weeks we have seen companies from all over the world showcase new products and services.

Microsoft introduces OneApp for mobile social networking in South Africa

Please don’t shout treason. This OneApp concept form Microsoft sounds and looks very very interesting.

Enough of this mobile marketing snobbery

Some great innovation is taking place in mobile marketing. The small companies sometimes might not have the marketing clout to make the headlines. But, young innovation shows that intellectual innovation, demand and grass roots making the best of a touch economic time continues to re-charge mobile marketing.

Rendevouz with Augmented Reality in Paris

It seems that Augmented Reality on the mobile device is really this year’s golden egg.

Zavers launches mobile advertising digital coupon platform

Zavers has launched a new digital incentive network. It will allow advertisers to instantly measure the effectiveness of mobile marketing campaigns.

Mobile News for Leaders