Category Archives:
Mobile Marketing

Picture1 Guest Post from Seth Jackson, Managing Director of [PIAS] Media- Do music artists still need mobile specific campaigns to connect with fans?

About Seth Jackson, Managing Director of [PIAS] Media

Seth Jackson is the MD of [PIAS] Media, the specialist Music, Brand and Technology agency. With a background in mobile going back to 1999 Seth Jackson worked with club promoters and brands to explore the early uses of SMS marketing to youth audiences and the potential that arose with the birth of the ring-tone phenomenon. He spent the early years of 2000 working within the emerging mobile music business starting his own company, Indie Mobile in 2005. Indie Mobile worked with the cream of UK independent labels developing innovative award winning mobile campaigns for artists such as Oasis and Dizzee Rascal and distributing mobile music to over 400 retail outlets worldwide. In 2008 [PIAS] Entertainment Group purchased the company and Seth began to look after a number of new areas of the business on behalf of the group.

[PIAS] Media was formed in 2010 and, led by Seth, has quickly forged a reputation for creativity and innovation working with global acts and brands such as Skype and O2 to deliver compelling campaigns. Their work in branded content, Apps, events and integrated strategy continues to build a thriving agency.

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Knecht_Stefan_bw_m Guest Post from Stefan Knecht, Head of Mobile Product Management for nurago- Measuring Mobile

Author: Stefan Knecht

Stefan Knecht drives Strategic Product Innovation Mobile at nurago, a GfK subsidiary. GfK is the fourth largest global market research firm, providing market research services and products in over 120 countries. Covering the full consumer journey, nurago expands its LEOtrace® measuring technology into the mobile domain to combine both surveyed and passively measured, desktop and mobile user behaviour with data from single-source consumer tracking panels into Business Intelligence Products. GfK NIS (network intelligence solution) complements nurago’s user-centric methodology with a network-centric market research methodology based on the analysis of anonymous internet protocol information which is transmitted via mobile networks. Continue reading

GroupM goes to China with tenthavenue for MJoule mobile agency launch

tenthavenue and GroupM launch MJoule; Announce Acquisition of Wisereach

LONDON, Feb. 9, 2012 /PRNewswire via COMTEX/ — WPP agencies tenthavenue and GroupM have partnered to create a leading mobile marketing agency in China with the acquisition of Wisereach, subject to regulatory approval. Founded in 2009 and based in Beijing, Wisereach is a full service mobile marketing agency offering strategy; creative services, application development, CRM and media buying. Wisereach’s clients include Audi, Michelin and Microsoft. Continue reading

12 Guest Post from Kieron Guilfoyle, CEO of 3V – How mobile operators will succeed in payments

About Kieron Guilfoyle, CEO and founder for 3V

Kieron is a seasoned entrepreneur whose previous companies include Snapcount Ltd, a company specializing in fraud and control solutions for the credit card industry in the U.K. He has led and influenced many of the key developments in card processing systems design. He is an accredited inventor of a number of major innovations in the industry in the past decade. Kieron has over 25 years international senior executive experience in manufacturing and financial services working with companies such as Alcatel Lucent and Ford Motor Company.

He holds a Bachelor of Commerce degree from University College Cork, Ireland and a Masters in Business from University College Dublin, Ireland. Continue reading

1 Guest Post from Guy Reiffer, VP Marketing and Corporate Strategy for MACH – Improving Global Data Roaming

About Guy Reiffer



Guy Reiffer was appointed Vice President, Marketing for MACH in July 2010, and in June 2011 he took on the additional responsibility of corporate strategy definition. In this role, he assumes full responsibility for MACH’s corporate strategy development, as well as for the company’s global marketing strategy and programme, including product marketing and marketing communications of the company’s full portfolio of hub-based communication solutions. Guy originally joined MACH as Product Marketing Director in early 2010.

A 20 year veteran of the telecommunications industry, Guy has worked for the last 10 years in convergence solutions, mainly at small start up innovators where he has headed up both Marketing and Product Marketing functions. These roles have covered the areas of fixed to mobile convergence, presence & instant messaging, multimedia communication solutions for corporate, and the GSMA Rich Communications Suite.

Guy started out in the telecoms industry in 1989, first working for British Telecom in the UK and then moving to Nortel where he designed and deployed telecom networks in both Energis (UK) and Infostrada (Italy) as part of the deregulation of the telecoms market in the 1990s. During this time, Guy was instrumental in defining the first operator network to use only VoIP in BT Spain. Continue reading

ceo Guest Post from Micah Adler, CEO for Fiksu on How to Avoid Mobile App Marketing Mistakes

About Micah Adler, President, CEO, Founder, Fiksu

An academic turned prolific technology entrepreneur, Micah Adler combines rich industry insight with complex technical knowledge as the president, CEO, and founder of Fiksu. Previously, Micah was CEO, president, and co-founder of Adverplex, a search engine marketing (SEM) optimization company. His research in algorithms, probabilistic analysis and combinatorial optimization helped the company develop innovative technology to drive profitability for multi-million dollar SEM campaigns. Micah was also the co-founder, president and board member of CourseAdvisor, which was acquired by the Washington Post Corporation in 2007. He has served on the boards of directors for more than 10 Boston-area startup companies.

Micah was also a tenured professor of Computer Science at the University of Massachusetts, Amherst. He has authored more than 50 widely cited publications; holds multiple patents; and has served on numerous academic review committees, program committees and editorial boards. He received his BS from the Massachusetts Institute of Technology and his PhD in theoretical computer science from the University of California, Berkeley Continue reading

coppafeel_blippar Blippar enjoys massive success with its image-recognition app

Rating: To blipp, or not to blipp – is that the question?

Talk about dark horses. What blippar is doing with its free image-recognition app for smartphones is amazing. GoMo News recently chatted with Jessica Butcher, marketing and founding director with blippar, at a recent DTI sponsored pre-MWC 2012 event. She begged us not to primarily refer to the product as offering augmented reality (AR) but there are tremendous close parallels. Anyway, it turns out that blippar won the first prize in the UK Startup competition run by UKTI and will now represent Britain at CES 2012. It also recently secured seed investment from Qualcomm Ventures. Ms Butcher’s desire to see the word ‘blipp’ enter the English language as a common noun just might succeed. Continue reading

ceo Guest Post from Paul Rawlings, co-founder and CEO of Screenreach Interactive – The future of Mobile and TV

About Paul Rawlings, co-founder and CEO of Screenreach Interactive

Paul Rawlings is the CEO, of Screenreach Interactive, the developers of social interactivity app Screach. Since 2010, Paul and his team at Screenreach have seen Screach technology implemented by Newcastle United Football Club, FOX Soccer’s NSCAA Game of the Week, Bauer Media publishing group, and Posterscope. In 2011 Screach was revealed as one of the PepsiCo 10, making it one of the 10 most innovative start-up products in Europe.

Paul’s career began when he created EPOS, Sales Order Processing and Marketing systems for businesses including Burger King and Dixons. In 2009 he built a number of Twitter based businesses – these included Twe2, a free SMS provider for twitter sold privately by Paul in the same year and a social auction website Tweba, which grabbed the headlines. Continue reading

Lumata The GoMo News Lounge at Mobile World Congress

The Gomo News Lumata Lounge brings together all those interested in mobile, marketing and creative in a relaxed environment for some inspiring chat, drinks and music.

To apply for an invite to the relaxed event for mobile marketers, brands and agencies please email: benagomo@gmail.com

Lumata is a global provider of mobile marketing, advertising and loyalty technology providing a seamless link for operators, brands and hardware manufacturers to engage with their customers through the mobile channel.

Lumata has 15 offices and more than 500 employees and annual revenues in excess of €50 million.

Lumata’s client base includes: Orange, T-Mobile, Telecom Italia Mobile, Verizon, Airtel, MTS & Telefonica as well as blue chip brands such as Nestle, P&G, HP and Espresso Group. Continue reading

Guest Post from Mippin “Web app or native app…that is the question”

About Nick Barnett, CEO, Mippin

Nick has over 10 years experience of working across a combination of telecoms, technology, online media and advertising and brings a wealth of relevant experience to the role of CEO.

Immediately prior to Mippin, Nick was Managing Director of an innovative company in the online advertising industry, working closely with ad-agencies, publishers and ad-networks across Europe.

Previously he was Vice President, Corporate Strategy and Development at O2/Telefonica where he was responsible for leading key operational, strategic development and M&A activities.

Prior to O2, Nick worked at McKinsey & Company, specialising in the TMT sector, working with a range of telecoms operators, equipment manufacturers and telecoms service providers. He mainly focused on new product development and market expansions, as well as managing a number of e-commerce business-builds.

Nick is a keen sailor and an avid fan of tweed jackets – though he would never combine the two! Continue reading

Guest Post from adgibbon: Pulling together to make Rich Media work on Mobile

Justin Campbell Bio

Justin holds a bachelor degree in Marketing Management from the University of Gloucestershire in Cheltenham with distinction and produced a dissertation on the effectiveness of SMS communication in relationship marketing. He has over 6 years experience in business development within online and mobile marketing. His interest lies in ensuring that brands adopt mobile advertising.

“Mobile advertising brings greater opportunity for brands to engage with their audience in a more effective and efficient way. The mobile is the greatest communication and technology device of our age and its important that marketeers utilise this all encompassing device.”

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mobile-marketing Mobile Marketing Roundup: McDonalds geotargets, marketers don’t get mobile and more…

Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.

In this edition we look at Forrester’s mobile marketing company rankings, McDonalds geotargeting, marketers not getting mobile and more… Continue reading

sponsormob-exhibit Sponsormob and RingRevenue launch Mobile Click-to-Call in US

Sponsormob, a mobile advertising solutions provider, is now offering mobile Click-to-Call to advertisers in the United States through a strategic partnership with RingRevenue, a provider of call performance marketing in North America. Continue reading

mobile-marketing Mobile Marketing Roundup: Apple in Q4 2011, Social and Mobile revenue and more…

Here’s your Monday round-up of the hottest mobile marketing stories from across the globe.

In this edition we look at Social and mobile media revenue, Apple’s post Q4 position, top tips to market a mobile app and more… Continue reading

mobsmith AOL partners with Mobsmith to drive mobile display ads

Mobsmith, a turnkey mobile advertising platform for advertisers and publishers, has announced that AOL has tapped Mobsmith to drive mobile display ad sales in all AOL markets nationwide. Continue reading