Category Archives: Mobile Marketing
Africa: Eskimi reaches 5 million mark
Mobile social networking app Eskimi is celebrating reaching its 5 millionth member.
The mobile based app is popular across the African continent and its diaspora worldwide. Its number of members in Nigeria has already passed 2 million. Eskimi claims to be adding another 30,000 new members each day. Continue reading
Mobile Marketing Roundup: Mobile driving email marketing, Oscars and more…
Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at how the Oscars are driving demand for mobile content, Motricity’s new president of mobile marketing, mobile and social industry growth in the UK and more… Continue reading
Job of the Day …. Account Manager Mobile Advertising London
Job of the day…..Account Manager – London
The world’s leading location-based mobile marketing and advertising company, is looking for a smart, energetic and organized candidate to help support the rapid growth of the business in the UK and Europe.
Fore more details, please contact Aspire Mobile, the global leading provider of Mobile Media professionals. Continue reading
Google Search is Changing
Google recently released Real-Time Insights Finder -fast, free marketing tools to help you data mining in real time. Don’t just guess anymore, know how it works!
The Google video below will describe more
One more, if you were surprised by seeing scarly detail from google search, here’s the reason. Google search has been changed, more persnalized: personal results, profiles in [...]
Blyk rocks 4 million subscribers
Blyk has seen its audience base increase from 1 million to 4 million in 2011
Highlights:
The audience growth is proof of the Blyk media concept, which can be explained in multiple ways:
1. Reduction of churn
Blyk Media is reducing churn of the operator customer base. In India, we have seen a 48 % churn reduction with Continue reading
Cancer Research UK sees 50% mobile sharing rates using MePlease
Me Please has just finished a mobile and social marketing campaign for Cancer Research UK’s SunSmart campaign. The campaign is called “R UV UGLY?” The campaign is to encourage young people to see how sun beds can damage the skin and cause cancer.
From the press release Continue reading
New mobile advertising company Red Loop Media wins contract with GuangmingOnline China
Red Loop Media has just come out of stealth mode. Red Loop is a US firm but its first sale is in China – which is interesting. The company must be trying to make carve a niche for itself in the international rather than local sphere. Continue reading
RUMMBLE LABS LAUNCHES ‘SOCIAL PREDICTIONS’
** Social Predictions allows website owners to tailor content through the new personalised recommendation engine
Press released by www.kaper.uk.com
18 January 2012, London. Rummble Labs, the London-based technology start-up, announced today the launch of ‘Social Predictions’, its new product that creates a unique approach to tailored content.
Rummble Labs’ technology allows publishers and content owners to take huge amounts of activity data and combine it with meaningful social [...]
Tic Tac mints uses mobile advertising, AR and all sorts of groovy marketing tricks
Rating: Sweet… but minty
Confectionary company Tic Tac mints is creating a super powered online, mobile, FaceBook and AR marketing campaign as part of a new Shake It Up campaign.
The company will offer an Augmented Reality mobile application. The app will allow users to interact with the mints themselves and get a daily dose of Shake It Up tips and tricks.
The campaign has several spheres and will also have a strong online and especially Facebook promotions. The mobile aspect is a Tic Tac Viewr application which sounds pretty interesting. Unfortunately, I couldn’t find a video of it just yet though. Continue reading
Why 2012 is the year for location based marketing
Grab local customers with social check-in apps!
I didn’t fully understand what LBS(Location Based Service) is when I studied GIS(Geographic Information Service) at my college back in 2002. If I knew how much it would affect in our lives, I might not have changed my major. Approximately a decate later, now, LBS is ubiquitous especially in our smartphone. Mobile marketers [...]
10 Creative Ways to Use QR Codes for Marketing
Dear smart marketers, let’s use QR Codes for our marketing in this year 2012! Here are 10 creative ways to use QR Codes for marketing.
According to comScore, 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In the big scheme of things, [...]
Google Account QR Code Log In
If you don’t want to leave your trace on others’ computers, use QR Codes to log in instead of entering email and password. Google now enables users to access their account with QR Codes.
Do you sometimes worry that your Google account may be compromised when you log in via a public terminal, a client’s network or [...]
5 Top iPhone Apps for Election Coverage
It’s election time! Do you want to keep yourself updated all the latest news and polls? Here’re 5 Top iPhone Apps for election coverage. Hope this will help your right decision…
iDemocrat, iRepublican
There are a quite a few apps geared towards the elections, but the iDemocrat and iRepublican are simple apps that allow you to show [...]
Will the Chinese Twitter become more popular than English Twitter?
A friend of mine, who came from China years ago, has started her own fashion related business. She complains that she has to post the same content for twice on English social web sites (FB and Twitter) and Chinese ones. Some of you may know that the Chinese government still bans Twitter and Facebook in [...]
It’s Time to Go Mobile – A Guide for Mobile Campaign Success
As mobile advertising is growing faster than ever before, it is inevitable to have your own unique mobile strategy to stand out. Here are some tips result-based marketers should do for mobile campaign.
Create a Shorter Process
Less time and less hassle translate into more conversions. This is especially true in the mobile realm, where campaign success [...]
