Category Archives: Mobile Marketing
About James Bentham
James Bentham is a UK blogger writing on behalf of Mobile Interactive Group, experts in mobile technology and service provision. He specialises in writing about technology/business topics and has over 6 years’ experience in creating web content.
Search Laboratory Ltd – Global Search Marketing
Guest Post from Martin Hayward, Director of Marketing of Mirror Image Internet – Making the Most of Today’s Connected World
About Martin Hayward, Director of Marketing of Mirror Image Internet
Martin Hayward has over 20 years of marketing experience in key areas including product marketing and management, market strategy, marketing communications and market analysis. Hayward has worked directly with mobile marketers within organizations to find the best content delivery methods for their marketing strategies. Continue reading
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
In this edition we look at the Chinese in India, Shazam and the Superbowl, MMA making it easier to buy mobile ads and more… Continue reading
This year’s Valentine’s Day has seen record mobile ad spend for condom manufacturers, according to business analysts.
“We’ve seen more ads than ever for personal products, especially birth control mechanisms like condoms and other contraceptives. Mobile is the new frontier for condom ads and I think we’re going to see more of this channel push in the years ahead.” said Mike Randazzo, a business and marketing analyst. Continue reading
February 14, 2012 – YOOSE, the hyper-local mobile ad network, was chosen by adsmobi, the mobile media buying platform, to develop their soon to launch location-based mobile coupon service, Prime Location. Advertisers who sign up for Prime Location will benefit from a functionally rich, but easy to use, self-service web application to create and manage their location-based mobile coupon campaigns.
Stefan Knecht drives Strategic Product Innovation Mobile at nurago, a GfK subsidiary. GfK is the fourth largest global market research firm, providing market research services and products in over 120 countries. Covering the full consumer journey, nurago expands its LEOtrace® measuring technology into the mobile domain to combine both surveyed and passively measured, desktop and mobile user behaviour with data from single-source consumer tracking panels into Business Intelligence Products. GfK NIS (network intelligence solution) complements nurago’s user-centric methodology with a network-centric market research methodology based on the analysis of anonymous internet protocol information which is transmitted via mobile networks. Continue reading
LONDON, Feb. 9, 2012 /PRNewswire via COMTEX/ — WPP agencies tenthavenue and GroupM have partnered to create a leading mobile marketing agency in China with the acquisition of Wisereach, subject to regulatory approval. Founded in 2009 and based in Beijing, Wisereach is a full service mobile marketing agency offering strategy; creative services, application development, CRM and media buying. Wisereach’s clients include Audi, Michelin and Microsoft. Continue reading
About Kieron Guilfoyle, CEO and founder for 3V
Kieron is a seasoned entrepreneur whose previous companies include Snapcount Ltd, a company specializing in fraud and control solutions for the credit card industry in the U.K. He has led and influenced many of the key developments in card processing systems design. He is an accredited inventor of a number of major innovations in the industry in the past decade. Kieron has over 25 years international senior executive experience in manufacturing and financial services working with companies such as Alcatel Lucent and Ford Motor Company.
He holds a Bachelor of Commerce degree from University College Cork, Ireland and a Masters in Business from University College Dublin, Ireland. Continue reading
Guest Post from Guy Reiffer, VP Marketing and Corporate Strategy for MACH – Improving Global Data Roaming
About Guy Reiffer
Guy Reiffer was appointed Vice President, Marketing for MACH in July 2010, and in June 2011 he took on the additional responsibility of corporate strategy definition. In this role, he assumes full responsibility for MACH’s corporate strategy development, as well as for the company’s global marketing strategy and programme, including product marketing and marketing communications of the company’s full portfolio of hub-based communication solutions. Guy originally joined MACH as Product Marketing Director in early 2010.
A 20 year veteran of the telecommunications industry, Guy has worked for the last 10 years in convergence solutions, mainly at small start up innovators where he has headed up both Marketing and Product Marketing functions. These roles have covered the areas of fixed to mobile convergence, presence & instant messaging, multimedia communication solutions for corporate, and the GSMA Rich Communications Suite.
Guy started out in the telecoms industry in 1989, first working for British Telecom in the UK and then moving to Nortel where he designed and deployed telecom networks in both Energis (UK) and Infostrada (Italy) as part of the deregulation of the telecoms market in the 1990s. During this time, Guy was instrumental in defining the first operator network to use only VoIP in BT Spain. Continue reading
About Micah Adler, President, CEO, Founder, Fiksu
An academic turned prolific technology entrepreneur, Micah Adler combines rich industry insight with complex technical knowledge as the president, CEO, and founder of Fiksu. Previously, Micah was CEO, president, and co-founder of Adverplex, a search engine marketing (SEM) optimization company. His research in algorithms, probabilistic analysis and combinatorial optimization helped the company develop innovative technology to drive profitability for multi-million dollar SEM campaigns. Micah was also the co-founder, president and board member of CourseAdvisor, which was acquired by the Washington Post Corporation in 2007. He has served on the boards of directors for more than 10 Boston-area startup companies.
Micah was also a tenured professor of Computer Science at the University of Massachusetts, Amherst. He has authored more than 50 widely cited publications; holds multiple patents; and has served on numerous academic review committees, program committees and editorial boards. He received his BS from the Massachusetts Institute of Technology and his PhD in theoretical computer science from the University of California, Berkeley Continue reading
Rating: To blipp, or not to blipp – is that the question?
Talk about dark horses. What blippar is doing with its free image-recognition app for smartphones is amazing. GoMo News recently chatted with Jessica Butcher, marketing and founding director with blippar, at a recent DTI sponsored pre-MWC 2012 event. She begged us not to primarily refer to the product as offering augmented reality (AR) but there are tremendous close parallels. Anyway, it turns out that blippar won the first prize in the UK Startup competition run by UKTI and will now represent Britain at CES 2012. It also recently secured seed investment from Qualcomm Ventures. Ms Butcher’s desire to see the word ‘blipp’ enter the English language as a common noun just might succeed. Continue reading
Guest Post from Paul Rawlings, co-founder and CEO of Screenreach Interactive – The future of Mobile and TV
About Paul Rawlings, co-founder and CEO of Screenreach Interactive
Paul Rawlings is the CEO, of Screenreach Interactive, the developers of social interactivity app Screach. Since 2010, Paul and his team at Screenreach have seen Screach technology implemented by Newcastle United Football Club, FOX Soccer’s NSCAA Game of the Week, Bauer Media publishing group, and Posterscope. In 2011 Screach was revealed as one of the PepsiCo 10, making it one of the 10 most innovative start-up products in Europe.
Paul’s career began when he created EPOS, Sales Order Processing and Marketing systems for businesses including Burger King and Dixons. In 2009 he built a number of Twitter based businesses – these included Twe2, a free SMS provider for twitter sold privately by Paul in the same year and a social auction website Tweba, which grabbed the headlines. Continue reading
To apply for an invite to the relaxed event for mobile marketers, brands and agencies please email: email@example.com
Lumata is a global provider of mobile marketing, advertising and loyalty technology providing a seamless link for operators, brands and hardware manufacturers to engage with their customers through the mobile channel.
Lumata has 15 offices and more than 500 employees and annual revenues in excess of €50 million.
About Nick Barnett, CEO, Mippin
Nick has over 10 years experience of working across a combination of telecoms, technology, online media and advertising and brings a wealth of relevant experience to the role of CEO.
Immediately prior to Mippin, Nick was Managing Director of an innovative company in the online advertising industry, working closely with ad-agencies, publishers and ad-networks across Europe.
Previously he was Vice President, Corporate Strategy and Development at O2/Telefonica where he was responsible for leading key operational, strategic development and M&A activities.
Prior to O2, Nick worked at McKinsey & Company, specialising in the TMT sector, working with a range of telecoms operators, equipment manufacturers and telecoms service providers. He mainly focused on new product development and market expansions, as well as managing a number of e-commerce business-builds.
Nick is a keen sailor and an avid fan of tweed jackets – though he would never combine the two! Continue reading