Category Archives: Mobile Marketing
MMA stresses global entries for forthcoming awards
Rating: “And the winner of the best in class is …”
Significantly, the Mobile Marketing Association (MMA) is emphasizing its global reach with the announcement of the marketer and agency finalists for its 2011 Mobile Marketing awards for innovation, creativity and Leadership. There are entries in the running from South Africa, France and Hong Kong. The association claims that the finalists represent the best-of-the- best in mobile marketing from across the globe. The winners will be revealed at the forthcoming MMA Awards gala stage in Los Angeles, USA on November 17th [2011] which is held in conjunction with the MMA Forum Los Angeles Continue reading
Mobile Marketing Roundup: Mobile Gift Cards, NFC shipments and more…
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at a mobile gift cards, just in time for Christmas; the Lovie Awards; Sky Mobi and Mad Catz in partnership and more… Continue reading
Mobile Marketing Roundup: iOS mobile ads in the lead, Facebook dominating mobile and more..
Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at a Google ads with bid for calls; iOS in the lead for mobile ads; QR codes continuing to be a game changer and more… Continue reading
Velti launches advanced ad payments
Velti plc, a mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media has launched Advanced Ad Payment, to help developers recoup their investment faster.
Continue reading
Mobile Marketing Roundup: IAB whitepaper, Bollywood and more
Here’s your Monday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at a new mobile display advertising whitepaper for the UK; Bollywood actors suing over mobile adverts; how to market to distracted consumers and more… Continue reading
Mobile Marketing Roundup: Ice Cream Sandwich, Top Tips for Mobile Marketing Campaigns and more…
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at the Google’s release of Ice Cream Sandwich; top mistakes to avoid for mobile marketing campaigns; VOIP apps for Smartphones and more… Continue reading
Mobile Marketing Roundup: MMA Privacy Policy Guidelines, Mobile greetings cards and more…
Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at the MMA’s new privacy policy guidelines for apps; Clintons launch of mobile compatible video greetings cards; Sony Ericsson’s focus on Android and more… Continue reading
Mobile Marketing Roundup: Google gains, Mobile advertising council and more….
Happy Monday! Here’s your round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at Google’s gains from Apple’s iPhone success; Australia’s new Mobile Advertising Council; Cookie consent and more… Continue reading
Mobile Marketing Roundup: Google profits from Android, O2 Trials VOIP and more…
Here’s your Friday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at Google’s mobile advertising success from the Android platform, more doom and gloom for Sony Ericsson; O2 trialing VOIP in London and more… Continue reading
Women in Wireless Panel with mBlox, Mobile Posse and Persistent Systems
bnetTV hosted the first of a series of Women in Wireless Shows at trade conferences globally. This was a great first panel with
Charlotte Furs- VP of Sales, America-mBlox
Heather McKensie-Carlisle, SVP Consumer Experience, Mobile Posse
Desiree Castillejos, VP of Corporate Development, Persistent Systems
We spoke about mobile commerce and mobile marketing and I am the host! Please ignore my bald patch- at least my hair is coming back!
Mobile Marketing Roundup: Multiethnic marketing and more…
Here’s your Wednesday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at marketing to different cultures; why latin mobile users need better creative; location based marketing a potential fad and more… Continue reading
@MMA Forum Digital Republic Karim Khalifa
Another great video from the MMA Forum in London. I have to say it was a super event for getting brands and agencies talking. Here is Karim Khalifa from Digital Republic
@MMA Alexandra Deutsch from Out There Media
Out There Media’s Alexandra Deutsch at the MMA. I haven’t heard anything from Out There for so long but apparently the silence is due to global growth and a successful campaign with Telekom Germany.
@MMA Forum Ben Tatton-Brown from Amobee
I failed to get hold of Amobee’s CEO for an interview so I sneakily got hold of the dashing Ben Tatton-Brown at the MMA Forum in London and made him tell us all in this interview below.
@MMA Forum Interview Motorola Mobility’s Bill Ogle
Here is our interview with Motorola Mobility guru Bill Ogle following a great presentation at the show. Continue reading
