Gigafone and Xtract combine targeting and tracking for better ad delivery

Gigafone and Xtract have joined forces to create a comprehensive, targeted mobile advertising platform for operators, publishers, agencies and advertisers. They will be combining the Gigafone mobile ad platform with Xtracts Social Links. Social links uses behaviour and demographic data to identify social structures within the customer base and find the most influential people for [...]

Valentine texts are just as romantic as Valentine cards, says AT&T

AT&T has released survey results showing 2 in 3 texters feel that picture texts mean the same (or more) as cards on Valentine’s Day. Half of the people surveyed felt that an SMS is just as good as a card. But AT&T also revealed that SMS and MMS aren’t ready to replace the old-fashioned Valentine’s [...]

87% of media execs say companies will have to move to mobile advertising

KPMG, the U.S. audit, tax and advisory firm, has released figures from a huge survey of over 200 media, marketing and advertising executives. A major trends was that execs see mobile devices as one of media’s most disruptive and potentially rewarding forces.
KPMG says 49% of respondents said that the pullback of advertising dollars is the [...]

The retail MVNO market will soar says Strand Consult

Retailers – the next wave of mobile suppliers says Strand Consult - highlights below and a great early morning read with a killer graph! But I do think that reatiler Schlecker in Germany is spelt with a c and not a KK.
Many retail players have already been quick to launch on the mobile market as [...]

Blyk continues it’s Christmas Blitz with an offering for youth market research

Rating: New service allows companies to gather information from large panels of 16-24 year olds

Ad-funded free mobile network Blyk has launched a new service, marshalling it’s 200,000 large youth audience into a feedback service for advertisers and surveyors.

It will operate almost exactly the same way as its current targeted SMS ad service. Instead of targeting [...]

Hispanics, African Americans and mobile coupons represent strong prospects for mobile marketing

The Mobile Marketing Association (MMA) (www.mmaglobal.com) today released the results of its Annual Global Mobile Attitude and Usage Study, conducted with research partner Synovate. The report spans selected markets in four geographic regions including United States, Europe, Asia Pacific and Latin America, and helps brands and advertisers understand the global habits of mobile users and [...]

Confused search stats from the INQ/3 product launch

Rating: Was that per day? Per week? Per month?
When speakers start spouting vital statistics at you at a Press conference, it’s so easy to get confused. Well, Kevin Russell, 3 UK’s CEO, was no exception at the recent launch of the INQ handset brand.
Kevin came up with a whole bunch of usage figures which were [...]

MMA explains away its latest research figures

Rating: I shouldn’t be saying this but …
It seems the European branch of the Mobile Marketing Association (MMA) was keen to meet the Press and explain away some of the weird results found in its second Annual Mobile Attitude and Usage study.

The report was compiled in association with researchers, Synovate. What European MMA md, Paul [...]

MDA to look harder at mobile web

Rating: Meanwhile somebody’s actually using MMS
The Mobile Data Association (MDA)– a body which tries to represent the major UK mobile networks – came out with statistics today which prove that people are actually using MMS. It’s now got to figure out a way of monitoring mobile web usage.

Apparently Brits now send almost 1.5 million MMS [...]

Bango publishes mobile advertising white paper

Rating: Quotes mBlox who just got fined £50,000
Sending GoMo News a white paper on Mobile advertising for Newbies, is like sending coal to Newcastle. But given it was written for our good friends, Bango, it definitely merits some attention here.

The topics covered are all laudable. These include: - how to set up mobile marketing campaigns;
monitoring [...]

Chrome? You should try mobile says Wapple

Rating: 100 mobile browser variations monthly
In a clear dig at PC-orientated web designers, Wapple CTO, Rich Holdsworth, claims his product is fine tuned for hundreds of different browsers – not just a handful.

“The introduction of Google Chrome is throwing PC web designers into a spin as they have to re-test and re-code sites for a [...]

Mobile Search Metrics from ComScore

Interesting metrics from ComScore (ex-MMetrics) today. The difference between Google and the rest of the playing pack is pretty large - in fact its bloody huge. I think must be to do with distribution and leverage within the operator portal. But it seems with the presence of live (must be Orange) that search uptake is [...]

Gartner: Mobile Advertising over USD 12 billion by 2011

Gartner forecasts that the global mobile advertising market alone will be worth over $12 billion by 2011.

Source:  http://internetcommunications.tmcnet.com/topics/enterprise/articles/38260-mobile-advertising-market-be-worth-over-12-billion.htm
What we think?
Two years ago Informa said that Mobile Advertising would be worth USD 11.2 billion in 2011.  My own ex analyst house said it would be worth USD 13 billion by 2012. So these figures seem reasonable if [...]

Gartner: Mobile Phone Sales rose 12%

Worldwide sales of mobile phones rose 12% in the second quarter, research group Gartner said Wednesday.

Sales of handsets in the mature markets of Western Europe and North America slightly recovered after a difficult start. Western Europe reached 42 million units and North America surpassed 44 million units. Still, Carolina Milanesi, research director for mobile devices [...]

Worldwide mobile handset sales to grow to 1.4 billion in 2009

Gartner Forecast: Mobile Devices, Worldwide, 2003-2012
Sales of mobile devices will reach 1.28 billion units in 2008 and grow to just over 1.4 billion in 2009. Growth will depend increasingly on emerging markets as mature regions, such as Western Europe, Japan and North America reach saturation. This will result in slower growth of 11% in 2008 [...]

Mobile News for Leaders