A little catch up on some of the stories you might have missed brought to you by GoMo News.
The Chicago Tribune is reporting that “More and More, Advertisers view it as as a sell phone”. 255 Million Americans have cell phones and according to research firm eMarketer worldwide spending on mobile advertising totalled $2.7 billion […]
Rating: That’s it. Ads out for the lads, then
You probably new the answer anyway, but M:Metrics has actually measured it. Yes, the mobile statistics specialist can definite say that the chief target for mobile advertising should be young men aged between 18 and 34.
The company says they form the largest group of all those who […]
M: Metrics, today unveiled M:Ad, its competitive tracking service for mobile advertising, in the United Kingdom.
Anyone that watches TV on the mobile phone please raise your left hand..
Thank-you.
Now anyone that is a fan of watching TV on the mobile please respond to this blog post.
I dare all of you to prove me wrong about my scepticism on mobile TV.
There was some shop floor gossip last week at MWC that Yahoo! was killing everyone’s business model by bundling mobile with online campaigns in a bid to drive up inventory levels and get traction.
There was a lot of news and views about metrics to measure mobile advertising last week at the Mobile World Congress.
Bango announced its analytics, M:Metrics previously announced an agreement with AdMob and now the GSMA has formed a working group with Vodafone, Telefonica, O2 Europe, T-Mobile International, 3 and Orange. This group is aiming to […]
