Category Archives: Mobile Stats
Guest Post: Use of apps trumps mobile web around London 2012 Games
by Jenna Berger, research manager for global digital analytics, Nielsen
We learned recently that 28 per cent of mobile users around the globe admitted to watching video on their mobile device daily, so when the Olympics came about we wanted to take a look how UK residents were engaging with their mobile phones during London 2012 events. In preparation for the events, London 2012 launched two official mobile apps and one mobile game here, all available in the iTunes App Store and the Android Marketplace. The first app, called Join In, was promoted as a planning tool and the “essential companion” as a viewer’s go-to for information on the games. Continue reading
HTC’s global sales plunge more than quarter
But phones appeal to upwardly mobile Chinese, literally
Updated figures from Taiwanese smartphone maker HTC confirm the company is still in a nosedive with 2012′s Q2 sales falling more than a quarter, with projections for Q3 indicating they could plunge even further to T$70 billion – about half of what it earned this time a year ago. In line with the fall in sales HTC’s share price has similarly plummeted, down more than two thirds in the past 12 months. Such is the alarm that the Taiwanese government, whose own exports are largely dependent on HTC’s fortunes, recently hinted it may need to prop up the struggling phone manufacturer with financial help. It parallels the concern about RIM in Canada where the Government is similarly monitoring the Ontario phone maker’s plight, though there has been no suggestion so far that it will be given a State hand. Continue reading
Mobile will play key role in digital music explosion
Rating:
According to Strategy Analytics‘ latest Global Recorded Music Forecast, mobile music revenues are going to grow dramatically in 2012. Globally, the market watcher expects mobile revues to grow by about 23 per cent. Some markets – such as the USA with 39 per cent growth in mobile music sales, will be ahead of the curve. The UK seems to be slightly behind with 15 per cent which is better than the EU which will only experience 7 per cent.These figures reinforce Strategy Analytics’ claims that spending on digital music could well outstrip physical by 2015. Omnifone believes that streaming will play a key part in mobile music’s growth with the research predicting that streaming revenues are set to rise by 40 per cent globally. Continue reading
Global digital music sales to top $8.6 Billion in 2012 says Strategy Analytics
Streaming revenues up 40% compared to 8.5% for downloads
Digital music sales set to exceed physical in the USA in 2012
Press release
August 15th 2012. Online streaming1 revenues will grow at almost five times the rate of download revenues in 2012, according to Strategy Analytics‘ latest Global Recorded Music2 Forecast. Streaming revenues will increase 40 per cent in 2012 – to $1.1 billion – whilst download revenues will increase by 8.5 per cent to $3.9 billion (see Chart 1). Therefore, streaming services will take over as the leading revenue growth engine for the music industry in 2012, generating an extra $311 million – $8 million more than downloads at $303 million. Continue reading
Americans now spend more time consuming media on mobile devices
Rating: InMobi confirms that women are keener mobile users when shopping
A US mobile media consumption report for Q2 2012 conducted by InMobi along with OnDevice Research provides some valuable insights into consumers’ behaviour. Some of it we could guess easily. For example, females access their mobile more than men while shopping (40 per cent vs 26 per cent). Der! But this one is the key point for the mobile advertising sector – Americans now spend more times consuming media on mobile devices that they do on TV. Out of the nine hours they spend in total consuming media, mobile is top with 2.4 hours, followed by TV (2.35 hours), and PCs (1.6 hours). More importantly, mobile advertising was found to be effective. The majority of US mobile users admit they’ve been introduced to something new via their mobile device (53 per cent) whilst 21 per cent ending up buying goods on their mobile device. Continue reading
Samsung stretches lead over Apple and Nokia
Korean powerhouse now accounts for over fifth of handset sales
New figures released today [14th August 2012] by analysts Gartner show Samsung pulling further ahead of rivals such as Apple and Nokia. In Q2 2012 Samsung sold 90.43 million mobile handsets, giving the South Korean manufacturer a 21.6 per cent market share, compared to 20.7 per cent in Q1 2012 and up from 16.3 per cent the same quarter a year ago. Much of the boost was from sales of its Android-running Galaxy handsets, says Gartner, which adds that smartphones now account for more than half of its mobile device sales. Continue reading
Half of all young Brit men shop for fashion via mobile
Rating: Young smartphone-toting males fuel fashion sales growth
A significant new survey into the fashion buying habits of British males carried out for Rakuten LinkShare by Redshift Research [in June 2012], found that half (49 per cent) of young men between 18-24 shop for fashion on their mobile phones. This fashion-conscious, young, male audience is leading mobile commerce for the fashion industry. Over a quarter of 25-34 year olds are making fashion purchases on their tablets. It also found that over a third of men (39 per cent) under 34 buy more clothes online than offline with 25 per cent sourcing purchase inspiration from fashion blogs. The research indicates that men’s fashion is now big business, despite the squeeze on UK household incomes. Continue reading
Samsung tops European sales league
But much of demand is in low-end phones
Korean manufacturer Samsung has emerged as Europe’s dominant mobile phone player, grabbing almost half of sales in the last three months according to market analysts Kantar Worldpanel ComTech. Smartphone sales were driven by Samsung’s release of its flagship Galaxy S3 phone plus the growing popularity of Google’s Android operating system which runs on its phones and which accounted for two thirds of its European sales. Continue reading
UK Banks have uphill struggle with NFC adoption says YouGov
Rating: Existing mobile banking apps still not mobile friendly enough
Banks in the UK will struggle to get widespread adoption of NFC payments if a survey of UK adults carried out last month [july 2012] by YouGov on behalf of Firstsource Solutions is to be believed. The research found that over half (58 per cent) of UK smartphone owners were unlikely to ‘swipe’ [using NFC] their smartphone to make payments – even if their smartphones supported it. The common fear that personal bank details would not be secure over such a connexion was the main reason given by two thirds (67 per cent) of respondents. And that’s two thirds of those who said that they’d be willing to use NFC. More worrying for the Banks is that over a fifth (22 per cent) do not believe the technology will work at all. GoMobile News blames those strange TV ads aired by Barclays for the lack of confidence in NFC. Continue reading
Expect a flurry of M& A activity
Rating: Blog draws heavily on Opera & InnerActive research
A very interesting piece from Levi Shapiro, who is a Professor in the Media Innovation Lab at IDC, which appeared on the Jerusalem Post’s blog here. In it Shapiro speculates that 2013 will become a year of consolidation in the mobile advertising world. “Expect to see extensive M&A activity in the next few quarters,” Shapiro predicts. The guy backs his opinions with a whole range of third party research but his chief sources are mobile browser specialist, Opera and ad exchange InnerActive. GoMobile News believes that Shapiro could well be right. look at the recent announcement from inMobi here, for example. Continue reading
Strong demand for Smartphones in Q2 2012 continues to drive the worldwide mobile phone market
So says IDC
Press Release
July 26th 2012 – The worldwide mobile phone market grew 1 per cent year over year in the second quarter of 2012 (2Q12), as Samsung and Apple shipped almost half of the world’s smartphones. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped 406.0 million units in 2Q12 compared to 401.8 million units in the second quarter of 2011. Continue reading
Mobile advertising traffic will double in 2012 says BuzzCity
Rating: No signs of mobile advertising slowing down globally
In its latest quarterly report on current trends dominating the mobile advertising industry, BuzzCity, reckons that mobile advertising traffic is on course to double in 2012. The data has been collected from BuzzCity’s global advertising network which is made up of global publishers and BuzzCity’s own mobile media properties. The BuzzCity quarterly report for Q2 2012 shows include increasing levels of adoption dominating for Q1-Q2 2012. It shows that BuzzCity’s global ad network has already served three-quarters of its annual traffic from 2011 in Q1-Q2 2012. Using this information as an indicator, BuzzCity predicts the global doubling of mobile advertising traffic is set to double in 2012. It also shows that Smartphones are becoming mainstream device in many individual markets worldwide. Continue reading
Actual Windows Phone usage jumps massively in July
Rating: Word of mouth rather than waiting for W8 Osbourne
We all know that calculating market shares from units shipments can be notoriously inaccurate as they don’t truly reflect the number of handsets actually in use. So some bright spark at mynokiablog had the clever idea of utilising stats provided by Statcounter. This company provides figures based on actual web browsing numbers which it then extrapolates into an estimate of OS market share. Statcounter provides monthly figures for the OS of all current handsets in use here. What mynokiablog did what feed in the paramenter for Finland only and came up with a comparative big jump in Windows Phone (W7 Mango) usage. Which is good news for Nokia. Continue reading
Android overtakes iOS for 1st place with mobile advertisers
Rating: Findings from latest Adfonic Global AdMetrics report
For the first time Android’s share of mobile ad impressions has overtaken iOS. Android increased its share from 38 per cent in Q1 2012 to 46 per cent in Q2 2012 while iOS lost share to Android, declining from 45 per cent in Q1 to 34 per cent in Q2. Those figures are taken from Adfonic‘s Global AdMetrics Report for Q2 2012. This draws data from thousands of mobile advertising campaigns, spanning around fifteen thousand mobile sites and apps. Other key finds were that there are ‘sweet spot’ combinations of advertiser campaign verticals and publisher inventory channels and gender targeting drives improved performance. Continue reading
Bitdefender discovers that most iOS users are at risk from data leaks
Rating: Roughly 30 per cent of apps display ads, too
Ever wondered how many apps are downloading your private information without informing you? Pondered how great a risk there is of personal data leaks via apps? These questions have obviously bothered Bitdefender, the security specialist. For some reason, the company decided to look at the risk posed by iOS apps only. Which is curious because Bitdefender has an offering for Android but not for iOS at present. Anyway the company conducted a month-long study of more than 65,000 iPhone apps. Guess what? It found that most Apple iOS users are probably at risk from data leaks. Continue reading
