Cellular only 32% of data consumed on smartphones says Mobidia

However, 4G users are buying larger data plans

comprehensive global view of LTE - hill

4G subscribers consumed dramatically larger amounts of data than 3G subscribers for the 100 plus MNOs [Mobile Network Operators] who have already installed LTE. However, Wi-fi continues to be a primary means of connectivity for smartphone subscribers, both 3G and 4G. Only 32 per cent of data consumed on smartphones is via cellular. These are some of the crucial findings revealed in a White Paper entitled ‘Understanding Today’s Smartphone Users‘, created by Mobidia Technology,  a leading provider of mobile usage data, in collaboration with Informa, a leading London-based analyst firm. The research indicates a positive impact for LTE ready MNOs. Despite the growing Wi-fi usage, 4G subscribers are buying larger plans.

The research found that in January 2013, 61 per cent of 4G smartphone users have plans larger than 1GB compared with only 31 per cent of 3G smartphone users.

Whilst the percentage declined slightly by the end of 2013, the data clearly shows 4G users are buying and utilizing larger data plans.

It also showed that 4G subscribers consumed 1.9GB in December 2013  versus the 894 MB consumed by 3G subscribers.

in January 2013, 61 per cent of 4G smartphone users had plans larger than 1GB compared with only 31 per cent of 3G smartphone users.

More 4G subscribers are exceeding data plan limits relative to 3G subscribers.

This trend increased throughout 2013, suggesting users are more likely to upgrade to larger plans – a big benefit to mobile operators.

Nonetheless, Wi-fi continues to be a primary means of connectivity for smartphone subscribers, both 3G and 4G.

Globally, Wi-fi usage represented 78 per cent of all data consumed on smartphones for all data subscribers in the markets studied.

The list includes the USA, Brazil, Canada, Germany, Korea, Japan, Russia, Saudi Arabia, South Africa, and the UK.

According to Chris Hill, a senior vp for marketing with Mobidia, “Mobidia’s mega-panel of LTE subscribers offers the most comprehensive global view of LTE usage trends and provides insights that are just not available anywhere else in the industry.”

Read the full Press release here.

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