I didn’t have the best first experience with puddingmedia a few years ago, so I welcomed the chance to make amends and get to know the company and Ruben E. Maislos the Co-Founder and COO. I am just sorry it has taken me so long to write it up!
I remember being interesting in the company due to its voice and technical capabilities that would help to deliver voice advertising and additional services. When I first heard about puddingmedia – I was very interesting in the voice features –but talking to Ruben at the MMA Conference he stressed that voice was just one part of the pie.
The USD 10 million funding that the company received was going towards building the best of breed in technology for mobile operators – with regards to mobile advertising.
I asked Ruben if all mobile advertising companies said this – I know I had certainly heard this on several occasions!
He smiled. He then explained how money was being invested into creating a platform a global network and a solution. This means that this was really a true carrier grade solution that didn’t just focus on banner ads but complete control and flexibility.
What does this mean?
He used ring back tone ads as an example. He said that this was a massive instant revenue winning opportunity for operators and that is what puddingmedia is about. With a salesforce that is growing daily in the US – the aim is to showcase the ability to drive revenue from every single part of the system for operators. So no stone was left unturned and adverts could be run via voice, data, online seamless driving new strong revenue from every existing channel.
So what do we think?
I think that focusing on the operator and also every single form of mobile advertising with a local presence is a good idea. I have heard about several companies offering interstitials, or only video tones or only a banner network –but nothing else.
I do think that operators want to taste from outside sources but want to build inhouse and using a full white label platform for advertising might be a good idea.
But it is still early days and I will keep watching puddingmedia (I do love the name).
