Follows swiftly on from MobiTargets acquisition
adQuota, a leading premium mobile advertisement platform has announced it has acquired mobile advertising specialist, Christopher Bennett, as Chief Revenue Officer (CRO). As we reported here, the company recently announced a Spanish acquisition to take over MobiTargets. “We have ambitious plans and wish to consolidate the European market for mobile premium advertising,” says Michael Buch Sandager, CEO of adQuota.
He continued, “I am therefore pleased to bring a seasoned industry executive such as Chris Bennett on board.”
Bennett joins adQuota from Tapjoy – the mobile monetisation platform for app developers where he helped the company build and grow the EMEA operation.
Prior to that Chris Bennett held senior leadership roles at Blyk, Starcom MediaVest in the UK.
Plus at Google he was responsible for developing commercial relationships with entertainment and media companies through paid search, video and mobile.
“I am delighted to be joining the team as the business continues to grow through the region,” said Chris who has extensive commercial media experience gained from both traditional media companies and digital, interactive and mobile businesses.
“The European mobile advertising market is growing fast and I especially think the Premium market is exciting as Top Tier publishers seek to monetise their mobile strategies,” Michael Buch Sandager observed.