Would you use an iPhone application to find out what the traffic conditions were? Sitting in a jam would you update when and where the jam was to tell your “community”? Would you share traffic info on a daily basis and plan your journey by what your peers communicate?
The answers to these questions will vary. Indeed, for many the answer will be yes. For me the answer is NO to all of them. But, apparently the iPhone application created by waze that provides a community for daily commuters is huge in Israel already.
But I suspect, Israel is small community where people all know each other and the country is like a big city. I doubt your local drivers in West London give a damn about their neighbour. Even more so, where I live now in Germany everyone (and I mean EVERYONE) has a bicycle.
So the concept of a social community of iPhone users and drivers that help and aide each other in times of traffic is interesting but can it ever scale?
I mean, for one you need an iPhone. Then you need to commute. Then you need to commute in towns and cities where others also have iPhones and commute too?
It sounds a tough call to be – but the website and concept are very good. Good luck waze.