Yahoo! vs Google stats don’t seem to include mobile or search
From the headlines which trumpet the fact that Yahoo! in the USA (the first proviso) has managed to overtake Google (second proviso – just in July 2013), you would assume that Yahoo! has massively regained its fortunes. Besides the fact that the released data from comScore only covers the USA, it also reportedly does not take into account mobile traffic. What? It gets worse. These figures centre around web traffic. Which isn’t, apparently, the same as figures for search which the average person would assume was the case.
No. It seems the data reveals traffic to web sites owned by Yahoo! as opposed to those owned by Google. So included in Google’s stats are visits to to YouTube.
The most bizarre revelation which we can see is that even though Yahoo! came out on top web traffic wise, comScore hadn’t included an additional 38.4 million unique visitors to Tumblr in this.
Tumblr is a site – which last time we checked, Yahoo! actually owns. We have no idea why that is.
So our advice is to ignore the headlines and look at the figures which comScore has actually released on the advertising front.
Here we find that on ad networks/buy side networks, Google is easily top. Genome for Yahoo! is actually in eight place.
Interestingly, comScore also gives the Top Three for DSP/SSP/ad exchange entities. (remember this is for July only and just the USA).
The Top Three in this category are Rubicon, Fulcrum, and then Engage.
So rather than just a mere pinch of salt, GoMo News would suggest that you use lashings.
Still, we bet this interpretation has cheered up those who felt that Yahoo! was on the way out. Marissa Mayer at Yahoo! – unlike Thorsten Heins at BlackBerry, certainly knows how to get spin doctors on her side.
For the full flavour of comScore stats please visit here.