Cross-media specialist Fraser Heaviside joins Somo

Somo benefits from Boris’ funding for London firms

Fraser Heaviside

Claiming to be the largest independent global mobile solutions company, Somo has enticed Fraser Heaviside to join the company as md for Somo’s marketing division. Fraser joins Somo after 11 years with ZenithOptimedia, where he ran two of the agency’s largest accounts including O2. “Mobile is the most exciting space to be in right now, and Somo is truly leading the way,” Heaviside commented. Heaviside will lead an international team of mobile performance and brand marketing specialists at Somo.

The company’s roster of media accounts has been strengthened by several new client wins in 2013, including Just Eat, Social Point, The Telegraph and Nectar.

“Combining my years of cross-media experience with Somo’s mobile expertise and proprietary advertising technologies will enable us to pioneer a unique approach, integrating mobile across the customer journey,” Heaviside claimed.

“There is a seismic shift going on right now. Brands have woken up to how vital mobile is to their success,” observed Somo CEO, Nick Hynes.

He warned,”Mobile is technically challenging, however must be marbled into every aspect of a brand’s marketing programme and not managed in isolation.”

Hyses continued,”Fraser and his team will be developing fully integrated campaigns that complement and augment all existing marketing activities, on and offline.”

Last month the company announced the opening of a Berlin office , adding to its presence in New York, San Francisco, Los Angeles, Singapore and London.

Somo was recently beneficiary of the Mayor of London, Boris Johnson’s high tech investment fund, launched to support of the growth of London-based businesses.

And what better sector to fund that mobile, Boris?

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC -
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