Disneyland Paris has announced that it is choosing mobile operator Orange to create a huge mobile barcode solution. Using Flashcode technology, Disneyland will provide information, show times, specials offers and advice to its guests through their mobile phones.
The solution itself is quite simple. Using existing Flashcode technology, Orange Business Services will create the entire service. Users who have Flashcode on their phone need only scan one of the 2d barcodes to access whatever info Disneyland wants them to. It’s up to Disneyland to provide as much relevant content as possible to it’s guests, but the plan would be to provide guests with plenty of help before, during and after their stay.
What we think?
There’s nothing particularly new or exciting about the actual service being created here – except for its sheer scale. Other resorts have created barcode solutions before, but other resorts aren’t one of the largest tourism destinations in Europe. Over 200 million people have visited Disneyland since 1992 – frankly, I couldn’t think of better exposure for mobile barcodes in general.