EU losing its patience with Google over biased search

Google could find itself on wrong en of law suits in EU

It appears that the EU’s competition commissioner, Joaquin Almunia, is getting very close to putting the boot in over claims of favouritism in the results of Google searches. It’s quite obvious that if Google has its own offering in a specific area, its own services get promoted to the top. Aluminia has been looking at the proposals put forward by Google to rectify this situation in Europe. he’s not happy.

Almunia is quoted as saying,” I conclude that the proposals that Google sent to us months ago are not enough to overcome our concerns.”

It’s generally believed that Google is proposing it makes minor mods so that its own services don’t always get such top rankings.

The company’s opponents are saying that it should modify its algorithms so that it treats all services the same way.

A more radical alternative would be to force the company to hive off its actual search arm from its services arm.

A bit like forcing BT to create OpenReach so that all fixed broadband suppliers are treated equally. Hence, there is a precedent.

If nothing happens, then the EU might start to hit Google with fines for its anti-competitive behaviour.

This would also open the way for European companies to sue the search giant.

A classic case in point is France’s Ejustice.fr which claims that its own services were actually blacklisted by Google (see our previous story here).

We are also rather assumed by the fact that Microsoft is one of the companies accusing Google of anti-competitive behaviour.

Not that Redmond has ever been accused of such practices itself. Nooo. Of course, not.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/
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