Free webinar – Are enterprise apps worth the dirty work

April 30, 2014
10:00 amto11:00 am Open Mobile Media
Location: on the web
Time: 10:00 AM – 11:00 AM PDT (see web site for local time zone)

Register (for free) here

The number of large enterprises launching their own mobile app stores is on pace to grow at double-digit rates through 2018. But with the high-cost of developing in-house, it is important to know how to make bespoke app deliver ROI to the enterprise’s business processes.

In this webinar we will discuss with live Q&A and presentations:

• Are app stores necessary? Weigh up the added pressure that bespoke apps put on the IT helpdesk versus the benefits of higher workforce productivity, lower mobile associated costs, and increased creativity for marketing

• Understand how to create useful bespoke apps by developing a series of integrated APIs to enable fast development of apps that utilise core company data to bring real gains to the internal and external product offering

• Once you have launched a new set of internal apps, how do you measure success of enterprise apps using app analytics and performance metrics? Learn how to demonstrate real ROI to take back to your CIO

Sign up here to join the free webinar.

Expert panellists include: -

• Gabriel Weiss, head of Interactive Marketing Technology Group, Mitsubishi Electric Cooling & Heating
• Trina Sauber, director Mobile Center of Excellence, Pepsi Co
• Jerry Ibrahim, vp of Mobile and Emerging Technologies, Juniper Networks
• Kevin Burden, director of Mobility, Strategy Analytics

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