Givey, Givey, Givey a mobile fundraiser after midnight?

Here at GoMo News we love fundraising!  So we are quite excited about the fact that Givey, a new fundraising tool allowing users to make gift-aided denotations to charity on Twitter or other social media – has launched.

From the press release

Givey provides users with an account which allows them to make instant donations through Twitter, SMS and in the near future, Facebook. Most importantly, each donation is tax-efficient by capturing the Gift-Aid of UK Tax payers, with Givey aiming to make a dent in recovering the estimated £750 million of unclaimed Gift-Aid each year. CEO, David Erasmus, who has been identified as one of the UK’s leading entrepreneurs known as the ‘Nexters’ by the Big Society Network, will make a presentation and invite Nick Hurd to make the first live donation through Givey, thereby officially launching this new tool.

David Erasmus, CEO, says:

“Social Media has had a huge impact on the way charities communicate and engage with supporters. Givey allows those followers to become donors whilst they spread the word about the charities they love, and allows the opportunity to make an instant financial response to a campaign or appeal. Making a donation is literally as simple as sending a Tweet or a Text.”

“We are excited to provide registered charities with a free-to-sign up service, which will help them not only to capitalize on the growth of social media and mobile donations, but will ensure their Gift-Aid is recovered every time. Our aim is to continue to provide methods of donating through social platforms, such as Facebook, and mobilise a generation of social givers.”

What we think?

Nine charities are already registered on Givey which is a great start to the business.  They include The British Red Cross, RNLI, The Rainbow Children’s Trust. 

The service is part of Cubate Limited, mobile specialists that support the platform via PayPal and MissionFish.   I like that the service is free for charities and only 5% commission from each donation goes to Givey as this is a fair sum for covering fees.