Retailers hold the key to getting Blackberry 10 users off the blocks
by Dror Haliva, head of marketing with Cellebrite
The recent launch of the Blackberry Z10 is set to spark excitement among consumers looking for the next smartphone upgrade. However, whilst getting a new mobile phone can be something to look forward to, for many customers it can also be a data nightmare. People can’t get started until data has been transferred from an old device to the new one – a laborious task which can take hours.
There are now more than one billion smart phones in use around the world and analysts say that the number will be north of two billion in three years.
In competition with Blackberry, Apple sold 47.8 million iPhones in Q4 2012, causing a data migration frenzy as consumers wrestled with instruction manuals and online tutorials to get up and running. There just has to be an easier way!
“Retailers can use fast and easy-to-use touch-screen devices to transfer personal data”
With the amount of data that can now be stored on a smartphone, including personal contacts, applications, images, videos and audio files, transferring data is a complicated and delicate process.
Therefore, it is important that retailers can provide a fast solution in a world where customer expectations will only increase.
There is an opportunity for retailers to extend their services to customers at the point of sale.
It’s all very well selling the handset, but as smartphones play such an important and intimate role in our everyday lives, mobile retailers hold the key to getting customers on-board and using their phones as quickly as possible.
The selling of a mobile phone is now more than just a sales transaction – its lifestyle enabling contract.
Using the latest in-store technology, retailers can transfer and backup all personal data from one phone to another in minutes.
With simple plug-in hardware, retailers can use fast and easy-to-use touch-screen devices to transfer personal data while the customer waits in store.
In a competitive marketplace, it’s these in store services that can affect customer satisfaction, retention and loyalty.
The new BlackBerry Z10 is being sold by all good mobile retailers with similar deals – the difference is how this handset is sold.
Empowering customers to start using the phone as soon as they leave the store can only reflect favourably on the vendor.
Customers can continue life as normal rather than being stuck in no man’s land with data stuck on an old device.
Smartphones are increasingly becoming a digital hub that dictates our lifestyle and retailers have the opportunity to be gatekeepers when it comes to getting our lives back on track, once a new phone has been bought.
As smartphones become more sophisticated, the amount of complex content needing to be transferred to a new handset will continue to increase.
New launches of technology like the BlackBerry Z10 display how much the vendor-customer relationship is changing in the mobile space.
Certain retailers have already realised that customer loyalty is vital in a competitive marketplace with services designed to get customers up and running with their new purchases.
It’s no longer acceptable to just sell the handset as customers demand more from their mobile retailers than ever before.
Author biog
As head of marketing with Cellebrite, Dror Haliva’s responsibility has been to build out the company’s marketing operations. He’s been responsible for Cellebrite’s social media and on-line campaigns, including Google CPC, LinkedIn and SEO operations. Prior to Cellebrite, Haliva was with ITS Telecom.
