Storefronts will compete against app stores says Juniper Research
Microsoft and Amazon will attempt to overturn the effective duopoly which Apple and Google presently enjoy, according to Juniper Research. Its latest report on Future App Stores predicts that in 2017 over $75 billion will be spent on consumer apps. A good deal of this will be fuelled by in-app purchasing. Especially as the leading app developers strive to reduce their dependency on revenues from the point of download. They’ll turn to in-app purchasing and advertising instead.
Many app stores are implementing direct operator billing to ensure that unbanked consumers are able to pay for apps, which will contribute to the strong growth in app downloads, says Juniper.
“It is not only developers who are seeking to capitalise on their user base,” observed Siân Rowlands, the report’s author.
The intensifying competition will lead to the release of new features within these stores, such as better search and discovery tools, encouraging developers to write their apps for the more peripheral stores.
Nevertheless, the report also found that by 2017, the proportion of revenue accrued from apps paid for at the point of download would fall to almost a quarter of the $75 billion total.
This presents a challenge for developers who are seeking to maximise the number of users and revenues from their app.
Other Key Findings from the Report Include: -
- The most popular category of app, games, will also see the greatest share of consumer spend, taking 32 per cent of the total revenues in 2017
- The amount of revenue spent by tablet owners will increase substantially, from $7.8 billion this year to $26.6 billion in 2017
A whitepaper entitled, ‘The Future App Stores ~ Appsolutely Fabulous’ is available for download from the Juniper website here.
The report is entitled ‘Future App Stores: Discovery, Monetisation & Ecosystem Analysis 2013 – 2018′ and details can be found here.