Indian social networking enabler is Vindaloo-hot
Rating: widgets et al
By Annie Turner
Seems that since we wrote about Gupshup in May – see
http://pushingthebarrier.typepad.com/pushing_the_barrier/2007/05/gupshup_mixes_s.html things have progressed apace.
People using either GupShup’s website or short number code on their mobile phone can start a group based on common interests, from wine tasting to whining, then invite people to join.
The service is free of charge, except of course paying for the messages themselves, but GupShup intends to make money by attaching advertising messages to the ones that group members send to each other, using keyword-based software and databases to make a good match between recipient and advertiser.
Webaroo, the company behind the Indian service Gupshup, says users can now send messages, free of charge, from the sms.gupshup.com, create an SMS blog, set up mini social networks as well as follow share prices, sport, parties in ur town, campus buzz, jokes, theaters and movie events, and more.
Webaroo, says, “We have also widgetised Gupshup. You can see the results on at this link
Very, very interesting and a good kick up the britches to remind us all that there’s only a billion PCs versus 3 billion mobile phones, and that for the vast majority of people, Internet access will be via their phone. Mobile communities will ultimately dwarf their online counterparts and hats offs to Webaroo for being so quick off the mark.
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