Rating: Incorporates QR codes, Wi-fi, and AR
You may have blinked and missed it but at MWC Barcelona 2023 Imagine launched a new platform called Inspired which it claims is a global first. That’s because it claims to have merged emerging technology solutions – such as QR codes, Wi-fi, and augmented reality (AR) and premium publisher inventory into a single platform. The company claims the platform has been designed to simplify the process of running mobile campaigns. Plus it should help address a fragmented ecosystem by offering an open and self-service tool which focuses on end user experience.
“Inspired is a great step forward in mobile marketing and it is a very exciting time for the Imagine brand, commented Pratick Thakrar, Imagine’s md.
He added, “The focus has been very much on a user friendly interface that facilitates quick and easy data mining.”
“We feel we have really pushed the boundaries with Inspired, but whilst keeping a focus on dynamic and intuitive reporting.”
The company says that coupled with its custom CMS and CRM functions, the Inspire platform provides users with a refreshing holistic approach to mobile marketing.
Looking to the future, Imagine are currently testing the addition of NFC functionalities and adding IPTV partners – both of which are expected to be live in the first half of 2013.