Inspired platform combines high tech and premium content

Rating: Incorporates QR codes, Wi-fi, and AR

You may have blinked and missed it but at MWC Barcelona 2023 Imagine launched a new platform called Inspired which it claims is a global first. That’s because it claims to have merged emerging technology solutions – such as QR codes, Wi-fi, and augmented reality (AR) and premium publisher inventory into a single platform. The company claims the platform has been designed to simplify the process of running mobile campaigns. Plus it should help address a fragmented ecosystem by offering an open and self-service tool which focuses on end user experience.

“Inspired is a great step forward in mobile marketing and it is a very exciting time for the Imagine brand, commented Pratick Thakrar, Imagine’s md.

He added, “The focus has been very much on a user friendly interface that facilitates quick and easy data mining.”

“We feel we have really pushed the boundaries with Inspired, but whilst keeping a focus on dynamic and intuitive reporting.”

The company says that coupled with its custom CMS and CRM functions, the Inspire platform provides users with a refreshing holistic approach to mobile marketing.

Looking to the future, Imagine are currently testing the addition of NFC functionalities and adding IPTV partners – both of which are expected to be live in the first half of 2013.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/
This article was published in Mobile Ad&Mktg, Mobile barcodes, NFC, Wifi, augmented reality and tagged , , , , . Bookmark the permalink.

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