May 13th 2014. Motorola was the first company to bring consumers the cellular phone (DynaTAC)*, the flip phone (MicroTAC) and a really, really thin featurephone (RAZR). Now the company wants to radically transform the mobile industry once again by making quality smartphones that can do great things – available to practically everyone. Nine months ago  Motorola launched the Moto franchise and flagship Moto X, which brought new value to smartphone buyers through exclusive experiences like Touchless Control and Moto Maker, and the fastest software upgrades in the industry. Then the company introduced Moto G, an exceptional phone at an exceptional price and now the best-selling smartphone in Motorola history.
Now Motorola is pushing the boundaries of the value equation even further with Moto E – a new class of smartphone that’s fully loaded and fairly priced — a perfect combination for savvy shoppers and first-time smartphone buyers.
Because smartphones haven’t always come at smart prices and we believe that people shouldn’t have to compromise on quality, style or experience.
The fact is, about 70 per cent of mobile phone users in the world are still using featurephones that can’t unlock the full wonder of the mobile Internet, in many cases because they don’t think it’s worth the $337 (£199.00) for a smartphone.1
Motorola believe it’s time the featurephone era came to an end and that quality smartphones are made accessible and affordable for all.
Say hello to Moto E and join us in officially saying goodbye to the featurephone forever.
Moto E – Made to last; priced for all
Built to last
Moto E has a high-resolution 4.3″ display with 256ppi, the sharpest in its class.
Everything from photos to videos to web pages comes to life in brilliant detail.
Plus, Corning Gorilla Glass and a water-resistant splash guard help protect it for lasting durability.
Power to last
With a long-lasting 1980 mAh battery you can go all day without plugging in.2
So you can think about everything you want to do, not how much time you have to do it.
Software to last
Moto E runs Android 4.4.2, KitKat, the latest version of the world’s most popular mobile platform.
And with a guaranteed upgrade3, you’ll know you’re always up to date with the best Android experience.
Style to last
Moto E features colourful interchangeable backs – called Motorola Shells – providing more than 20 colour and design combinations to let you personalise the look of your phone.4
- Qualcomm Snapdragon 200 processor with up to 1.4GHz dual-core CPUs for high performance power, superior mobile graphics and exceptional battery life
- 5MP rear-facing camera with Motorola’s streamlined camera interface; touch anywhere on the screen to take a shot, capture panoramic pictures or record video
- microSD slot for up to 32GB of expandable memory to save photos, videos, music, movies and apps
- Built-in FM radio — just tune in to listen to your favourite stations or pick up a new signal.
And the best part – it’s priced starting at just £89 ($150) with no contract.
About Moto E
Moto E will be available in more than 40 countries through more than 80 carrier partners around the world over the next few weeks. The company is also offering an upgraded version of our popular Moto G, featuring 4G. Same great features now on the fastest networks where available, for just £149 ($250). The original Moto G continues to be available from £119 ($) and through local carriers in more than 40 countries worldwide.
Moto E is available in the UK and Ireland from £89 ($150). It is available through various carriers and retailers including EE, O2, Phones 4u, Tesco Mobile, Vodafone and Meteor Ireland. It will also be distributed by Tech Data Mobile. Check with local carriers and retailers for specific details on price and availability.
Moto G with 4G is available in the UK and Ireland from £149 ($250). It is available through various carriers and retailers including EE, O2 and Phones 4u. It will also be distributed by Tech Data Mobile. Check with local carriers and retailers for details on price and availability.
Motorola Mobility, owned by Google, creates smartphones, tablets and wireless accessories that simplify, connect and enrich people’s lives.
* Motorola didn’t actually make the first cellular call
1 The average selling price globally in 2013. Source: IDC
2 All battery life claims are approximate and based on an average user profile that includes both usage and standby. Actual battery performance will vary and depends on signal strength, network configuration, features selected, and voice, data, operating temperature and other application usage patterns.
3 The device will receive at least one software update to the current Android KitKat 4.4.2 OS.
4 Motorola Shells sold separately. Colours and availability vary by market.