Mobile Advertising
GoMo News Mobile Advertising list – the top 136 companies
DOWNLOAD THIS LIST AS A FULL COLOUR PDF WITH LOGOS: List of Mobile Advertising Companies
Sample:
The list has been broken into six categories, to make it easier to browse. Descriptions of each are below -
A: Agencies
An Advertising Agency manages and runs campaigns for mobile brands.
B: Ad Networks
An ad network is usually a self-service platform where brands and consumers can manage the sale of ad inventory online.
C: Ad Enablers
An ad enabler is an exchange that can serve adverts from a number of mobile ad networks to your mobile site. Enablers also manage in application advertising for games and iPhone applications.
D: Ad Based Business Model
These are mobile companies with an advertising based service. An ad insertion platform or those that offer SMS and MMS advertising.
E: Mobile Platforms
These are platforms that serve mobile adverts and can be sold into companies and operators.
F: Mobile analytics
These are mobile analytics companies. They can track your users on your mobile site.
Table A: Agencies
| 12snap | www.12snap.com is a German company. It creates mobile marketing campaigns for brands and agencies - Nokia in particular. | A |
| 2ergo | Multiserve, the www.2ergo.com technology engine, combines multiple mobile channels and billing into a very broad marketing channel. | A |
| 5th Finger | www.5thfinger.com creates tailored mobile advertising campaign, from design and implementation through to data gathering and reports. They publish on their platform AirCast. |
A |
| Acision | www.acision.com offers scalable multi-channel advertising through it’s platform. Solutions range from entry level campaigns through to fully integrated cross channel advertising. | A |
| Ansible | A joint venture between Velti and Interpublic Group, www.ansiblemobile.com offers end-to-end mobile marketing campaign planning. | A |
| Carat | www.carat.co.uk is a mobile agency. | A |
| Gomeeki | www.gomeeki.com (under construction, but contact details available) offers campaign building, serving, billing and analysis through in-house platform, Origin platform has five core offerings | A |
| Grey | www.grey.com is a large advertising agency, and a part of WPP. Among its interests is a mobile advertising division | A |
| Group M | www.groupm.com is WPP’s media investment management group. It manages global communications for many of WPP’s client companies, and offers mobile adertvising services through www.mindshare.com (see Advertisers and Search list) | A |
| iconmobile | www.iconmobile.com provides tailored campaigns through their icmsp service platform. | A |
| Inside Mobile | Operating solely in the mobile market, www.insidemob.com offers consultancy, management and implementation on entire mobile advertising campaigns. | A |
| Jinny | www.jinny.ie has a campaign engine for brands and operators. | A |
| Marvellous | www.marvellousmobile.com plans, carries, tracks and reports on mobile advertising campaigns through the m-hub platform. | A |
| Mindshare | www.mindshare.com is a multi-national advertising agency. | A |
| Miva | www.miva.com is a wide-spectrum internet advertising firm with one arm in mobile. | A |
| Mobixell | www.mobixell.com delivers rich media ads over mobile for brands and operators | A |
| Ogilvy One | The mobile branch of the Ogilvy advertising corporation: http://www.ogilvy.com/o_one/ | A |
| Phonevalley | www.phonevalley.com provides full service mobile marketing. From media planning and buying, to interactive services, mobile sites, apps, brands and consultancy. | A |
| Publicis Groupe | A multi-national marketing corporation, www.publicis.com operate in the mobile advertising sector with their company PhoneValley (see Advertisers list), and in the search sector through deals with Yahoo. | A |
| RingRing Media | www.ringringmedia.com, the UKs first independent advertiser dedicated to mobile internet, tailors bespoke plans for every client. | A |
| Sponge | www.spongegroup.com uses any mobile channel available to advertise for brands. It has run campaigns on WAP, app, SMS and voice-response. | A |
| The Hyperfactory | www.thehyperfactory.com specialise in long-term mobile internet campaigns. They tailor make products from initial design, through implementation and final analysis. | A |
| Velti | www.velti.com offers over 70 ready-to-use campaign templates on their Mobile Marketing Platform. They aim for targeted ads delivered at the right time. Velti recently purchased Ad-Infuse. | A |
| We Love Mobile | www.welovemobile.co.uk is a London-based agency that offers planning, creation, buying, delivery and reporting on mobile ad campaigns. | A |
| WPP | www.wpp.com is multi-national marketing company. They operate in the mobile advertising sector through their company OgilvyOne, and invest in search and advertising companies like JumpTap (see above) | A |
| Xiam | A division of Qualcomm, www.xiam.com provides a cross-platform, “intelligent” advertising service, available on mobile, broadband and IPTV. | A |
Table B: Advertising Networks
| Adfonic | www.adfonic.com is a self-service mobile advertising marketplace for mobile publishers and advertisers. It launched in July 2009 and has been born out of ex-Infospace/Motricity employees. | B |
| AdMob | www.admob.com is the first mobile advertising network. | B |
| Amoda | www.admoda.com is an advertising network that serves mobile internet or in-application ads. | B |
| Buzzcity | www.buzzcity.com is a mobile network stroke social networking site. It offers ad placement including adult on its myGamma social network. | B |
| Decktrade | Another self-service mobile advertising network, www.decktrade.com allows advertisers to target their campaigns across a variety of networks. | B |
| Gigafone | www.gigafone.com is a Russian mobile advertising player for aggregation of in application content. | B |
| Google mobile | Google Search for mobile users offers advertisers the chance to place their ads alongside search results. | B |
| Gruner+Jahr | Part of Europe’s largest magazine publishing house, G+J Electronic Media Sales offers advertisers massive ad placement across multiple media, including mobile advertising. http://www.ems.guj.de/english/ It is responsible for Vodafone Germany self-service mobile advertising platform. | B |
| Hands | http://m.hands.com.br is a Brazilian mobile advertising network | B |
| iLoop mobile | Through its mFinity™ platform, www.iloopmobile.com offers tailored ad campaigns via customisable mobile sites, text messaging, voice calls, banner ad placement and downloadable content. | B |
| JumpTap | www.jumptap.com is out of the search market and now provides a mobile advertising network TapMatch. | B |
| Millenial Media | www.millennialmedia.com creates rich media mobile ads, and distributes them across its own MBrand network, or with it’s affiliates on the Decktrade network | B |
| mKhoj (now inMobi) | www.inmobi.com (rebranded from mKhoj) is a global mobile ad self-service network headquartered in India. | B |
| Mobile Content Networks | http://mcn-inc.com is a mobile search company with an ad network. | B |
| Mojiva | www.mojiva.com is a self-service mobile advertising provider out of the US. | B |
| Nokia Interactive Agency | http://advertising.nokia.com offers mobile advertisers the ability to place inventory on the Nokia Media Network (was once enpocket). | B |
| Offerpal Media | In the mobile space, www.offerpalmedia.com focuses on monetising social networking apps for a variety of mobile platforms | B |
| Pudding Media | www.puddingmedia.com offers SMS, display and ringback tone advertising to agencies and brands | B |
| Quattro Wireless | www.quattrowireless.com is a platform based advertiser. It provides multimedia adverts and SMS campaigns, with end-to-end campaign planning and analytics | B |
| Third Screen Media | www.thirdscreenmedia.com is a self-service mobile ad network. | B |
| Yahoo! Mobile | Yahoo! Mobile Ad Services can be placed with any of Yahoo’s mobile web services. This includes their mobile search engine Yahoo! OneSearch. | B |
| Zestads | www.zestadz.com offers WAP and SMS advertising through a network of advertisers and publishers | B |
Table C: Advertising Enablers
| 4th Screen | www.4th-screen.com is an advertising enabler serving multiple ads via mPression. 4th Screen is the advertising branch of the Mobile Interactive Group (www.migcan.com) | C |
| AccuraCast | www.accuracast.com offers advertising solutions for search engines, including mobile advertising campaigns, feedback and analysis. | C |
| AdCell | www.adcellmedia.com is an ad enabler for mobile content serving ads in multi-media. | C |
| Adinfuse (now owned by Velti) | Adinfuse is an in-application mobile advertising provider. | C |
| AdMarvel | www.admarvel.com is a publisher aggregator that works to improve existing ad-space so it brings in more ROI. | C |
| AdWhirl | Specifically for iPhone developers, www.adwhirl.com can place and switch ads with a large number of ad platforms operating on the Apple device. Adwhirl has been banned by AdMob but is popular with developers. | C |
| Comverse | www.comverse.com offers mobile advertising options to operators, like display, SMS and visual voicemail. | C |
| DIDMO | An ad-funded gaming site, www.didmo.com offers gamers 24 hours free play in return for watching 4 seconds of targeted advertisements | C |
| Greystripe | Targeting the mobile gamer market, www.greystripe.com display full-screen ads on the handset until the user takes an action. | C |
| In Game Advertising (IGA) | www.igaworldwide.com specialises in complete advertising solutions for computer game producers. They have now branched into mobile gaming advertising. | C |
| innerActive | Concentrating on free content, http://www.inner-active.com offers: advertising to content producers; embedded ads for advertisers; content for operators | C |
| Liquid Air Lab | Using it’s adplace application, www.liquidairlab.com places banner ads on incoming call / text screens. Users set the number of ads received per day, and can earn points and rewards per ad view. | C |
| Medialets | Specialising in iPhone ads and advertising applications , www.medialets.com provide analytics and access to an advertising network. | C |
| MobClix | www.mobclix.com is a mobile ad exchange that enables easy contact between developers and advertisers. It also offers an analytics service | C |
| MobileFX | www.mobilefx.com is geared towards mobile
applications development. They offer applications for mobile advertising, polling, marketing campaigns and interactive SMS campaigns. |
C |
| Playphone | A mobile internet entertainment company, http://emea.playphone.com has acquired mobile advertising companies and now also specialises in mobile marketing for entertainment companies. | C |
| Púca | www.puca.com is a mobile site creation firm with a focus on ad-insertion for ROI. | C |
| Ringleader Digital | www.ringleaderdigital.com uses it’s third-party ad serving platform, RLD Spark Server, to deliver ads through multiple already-exisiting mobile ad platforms | C |
| Smaato | www.smaato.com operates the mobile ad optimization platform SOMA and partners with publishers, developers and ad networks. | C |
| Tapjoy | Offering free mobile ad optimization for iPhobe, www.tapjoy.com is the recommended Offerpal mobile SDK | C |
| Transpera | www.transpera.com provides an ad-supported mobile video platform, Transpera Advertising Platform (TAP). This streams advertisements before, after and around mobile videos. | C |
| Unkasoft | www.unkasoft.com specialises in both placing ads in-game and creating games specifically centered around particular products. | C |
Table D: Advertising Based Business Model
| 3rdspace | Specialising in mobile video, www.3rdspace.com delivers pre-roll advertisement. | D |
| 4INFO | SMS service http://advertising.4info.net adds banner ads and links to texts containing user-requested information, like breaking sports scores or social network notification messages. | D |
| Ad.IQ | Concentrating on getting response from their advertising campaigns, www.adiqglobal.com use SMS, mobile internet and voice channels to collect info on ad performance. | D |
| Adfortel | www.adfortel.com is an ad-based voice company based in the Netherlands. It uses its VoiceAds engine to play audio commercials instead of a tone during “call waiting”. | D |
| AditOn | www.aditon.com use mobile phone down-time to scroll adverts on the screen when it’s not being used. | D |
| aerodeon | www.aerodeon.com only operates in the mobile market, and create customised solutions to various advertising problems, including MMS, multimedia and on-portal ads. | D |
| Aghreni | An Indian company, www.aghreni.com provides direct marketing via email and SMS | D |
| Appsavvy | www.appssavvy.com focuses exclusively on advertising on apps for social networking services – but it qualifies as a mobile advertiser due to heavy involvement with the iPhone | D |
| Bluepod | www.bluepodmedia.com offers location-based mobile advertising. They sell a bluetooth broadcast device that delivers you advertisment to any bluetooth enabled mobile device within range. | D |
| Catchwind | www.catchwind.com concentrates on SMS for mobile advertising, coupons, loyalty campaigns, etc. | D |
| Celltick | Using it’s LiveScreen® Media app, www.celltick.com places targeted advertising and content on the mobile idle screen. | D |
| ChaCha | Mobile SMS search service www.chacha.com uses a panel of experts to answer questions. It also offers bidding for keyword based advertising embedded in it’s SMS responses. | D |
| Clickatell | Among many other SMS services, www.clickatell offers user-activated SMS advertising. | D |
| Cytech | www.cytech.gr is a german company that offers SMS and proximity marketing through it’s subsidiary companies www.mobile-marketing-platform.com and www.bluevibe.net | D |
| Flytxt | www.flytxt.com offers highly customisable mobile mass-advertising campaigns. | D |
| Frog2frog | www.frog2frog.com offers ad-supported text and voice to users. It places interactive advertising in SMS and voice calls, and offers the end-user a discount in return | D |
| I-Wood | www.i-woodintl.com runs a permission based system which displays banners and clips on your mobile screen when it’s in downtime mode. It has worked with Vodafone NL in the past. | D |
| Impact Mobile | www.impactmobile.com uses its JumpTXT Media Platform to send coupons and downloadable content to users. This service is based on text shortcodes placed in other advertisements. | D |
| incentivated | SMS based campaigns are created by www.incentivated.com | D |
| Jubaloo | www.jubaloo.com creates mobile marketing campaigns over WAP, SMS, mobile video and widgets | D |
| LDMobile | French company www.ldmobile.net offers opt-in push advertising through SMS, MMS and WAP, along with keyword advertising in WAP banners | D |
| liveAD | www.liveadmobile.co.uk uses bluetooth and SMS to put advertisers directly into contact with the audience. | D |
| MAD | www.mobileandinternetadvertising.com is an Indian advertiser that provides SMS and WAP advertising | D |
| mBlox | While mostly dedicated to mobile billing, www.mblox.com also offers mobile advertising services through SMS, coupons and ticketing. | D |
| Mobile One2One | www.mo2o.com is a spanish company which uses one-to-one SMS and MMS to send links and videos to consumers, as well as placing banner ads and links in mobile portals. | D |
| Mobile Posse | www.mobileposse.com is an opt-in idlescreen service that delivers free content like weather, news and trivia to subscribers – along with targetted ads, coupons and promos | D |
| Mobile-worx | http://mobile-worx.com is a “mobile 2.0” advertiser, placing ads through its mobile ad network ZestADZ | D |
| Movoxx | When an SMS containing content is sent through the www.movoxx.com server, it places geographically targetted ads in the SMS. | D |
| Response mobile | www.responsemobile.com concentrates on direct marketing for the mobile internet. It caters to major industries, including financial services, IT, marketing and publishing, energy and transport. | D |
| SMSJock | www.feedtext.com provides SMSJOCK, a free-to-advertisers mobile marketing solution that allows Radio/TV/Print operators an easy way to broadcast through the mobile Internet. | D |
| Soprano | Using its Mobile Enterprise Messaging Suite (MEMS), www.soprano.com.au provides SMS and MMS campaigns, voting, competitions and surveys. | D |
| Stop N Text | Based in New Jersey, www.stopntext.com provides clients with a keyword based SMS system. The clients business information is sent to any user who searches that keyword. | D |
Table E: Mobile Platforms
| 3C Interactive | www.3cinteractive.com uses its platform, SwitchBlade, to distribute simple applications like voting and polling, and more complex interaction with live radio and TV events. | E |
| Acuity mobile | www.acuitymobile.com uses its eMAP (embedded mobile advertising platform) to deliver SMS, mobile web, and targeted applications advertising. | E |
| Adhere | www.adhere.com promise delivery of any type of digital advertising product to any device through their AdHere AllMedia platform. | E |
| Ads-click | www.ads-click.com uses it’s Adpremo Mobile platform for on-portal, SMS, MMS, mobile app and video ads. It also allows bidding for search and keyword advertising. | E |
| Alcatel-Lucent | The Advertising Selection Server from www.alcatel-lucent.com lets businesses host and serve highly targeted advertisement campaigns to mobile devices. | E |
| Amobee | www.amobee.com provides a mobile advertising platform to operators and brands. | E |
| Changing Worlds | www.changingworlds.com uses its ClixSmart platform to “intelligently” alter the adverts that appear based on the consumers portal usage history. | E |
| Entriq | www.entriq.com concentrates on digital-video based advertising across multiple platforms, including the mobile internet | E |
| Iptune | www.iptune.com is a telecoms services company that also provides targeted mobile advertising | E |
| MADS | www.mads.com has a mobile advertising platform for operators. | E |
| Media Layers | www.medialayers.com places targeted, rich media ads on all mobile channels. The SMART All Screen Advertising platform also targets other digital and IP channels – IP-TV, Web, WiFi, etc. | E |
| Medio | www.medio.com run a mobile search engine which uses mobile analytics to try and provide one-stop search results for users. Their mobile adverts are targeted and placed with the search results. | E |
| Mobile People | A provider of white label local search engines for directory assistance providers, www.mobilepeople.com provides sponsored text links and display advertising post-search | E |
| Mobilera | Based in Turkey, www.mobilera.com creates interactive advertising programs which it distributes on it’s own platform | E |
| Mobisolv | www.mobisolv.com operates a Targeted Mobile Advertising platform called myAdz. They publish through WAP, SMS and MMS | E |
| Movidilo | www.movidilo.com, the Movidilo Marketing interface carries full multimedia, with voice recognition and downloads. | E |
| Oorja | www.discoveroorja.com is an Indian start-up company who value non-intrusive advertising. Its platform uses targeted advertising with data-based user profiles for “silver bullet profiling” | E |
| Out There Media | http://out-there-media.com/ is an operator based mobile platform provider with a strong Central and Eastern European presence. | E |
| Sendandsee | www.sendandsee.com maintains mobiprint, a media serving platform, through which it displays advertising content with the media content. | E |
Table F: Mobile analytics
| Airsage | www.airsage.com is focused on location, generating movement analytics from mobile and wireless information | F |
| Amethon | www.amethon.com provides mobile analytics products designed to be integrated into the mobile operator or content provider/aggregator’s network | F |
| Bango | www.bango.com is a mobile analytics company. It provides analytics for mobile display and search advertising, and websites. It also does billing. | F |
| Flurry | www.flurry.com provides mobile application analytics for over 1,000 models of mobile device. | F |
| Localytics | www.localytics.com/ does analytics for mobile applications on Blackberry, iPhone and Android | F |
| M-Wise | www.m-wise.com works with mobile operators and large content providers. It offers a number of services, but focuses mainly on content delivery, mobile marketing and analytics. | F |
| Mobilytics | http:// www.mobilytics.net is a free analytics service, designed for mobile web site analytics and tracking | F |
| Motally | www.motally.com tracks and reports usage statistics on mobile websites and applications. | F |
| Omniture | www.omniture.com provides mobile analytics through its on-line and mobile engine, SiteCatalyst | F |
| Openwave | www.openwave.com aims at mobile and broadband operator. It provides application, content, marketing and analytics support. | F |
| Percent Mobile | www.percentmobile.com measures mobile traffic to on-line sites | F |
| Pinch Media | Partnered with Tapjoy, www.pinchmedia.com provides analytics for iPhone and iPod Touch apps. | F |
| Tigtags | www.tigtags.com provides both mobile Web site and NFC/mobile barcodes tracking and metrics | F |
| Xtract | www.xtract.com uses analytics from mobile social networks to build “3d profiles” of mobile users. | F |
Contact
- Bena Roberts | Editor and Founder
- Cian O'Sullivan | Reporter
- Press Releases
-
Advertising
- Bena: +49 171 262 4063
- Bena: @benaroberts
- Sinead: +353 51 302923
- Tony Dennis | Freelancer
Events
- 15 February:
- 16 February:
About
GoMo News: Mobile News on mobile marketing, mobile advertsing, mobile barcodes. Daily mobile news and analysis for mobile thought leaders.














