. Top Mobile Advertising Companies

Mobile Advertising

DOWNLOAD THIS LIST AS A FULL COLOUR PDF WITH LOGOS: List of Mobile Advertising Companies

Mobile Advertising Companies

 

I noticed a certain amount of overlap between Mobile Social Networkers on our list of MoSo’s, and we were able to group them together in six loose categories. Much the same thing can be done with advertising sites. Almost all the advertisers below offer the following services: multimedia broadcasts including SMS, MMS, video, audio and interactive applications. However, most of the sites are concentrated on different aspects of mobile advertising or use different channels of communication. The groups I’ve noticed are listed below. Also, due to the wide scope of most advertising agencies, they will often into two or more categories.

Example of full list:

example

Mobile Advertising Companies

 

Advertiser categories:

 

I noticed a certain amount of overlap between Mobile Social Networkers on our [link]list of MoSo’s[/link], and we were able to group them together in six loose categories. Much the same thing can be done with advertising sites. Almost all the advertisers below offer the following services: multimedia broadcasts including SMS, MMS, video, audio and interactive applications. However, most of the sites are concentrated on different aspects of mobile advertising or use different channels of communication. The groups I’ve noticed are listed below. Also, due to the wide scope of most advertising agencies, they will often into two or more categories.

 

A – Platformers

 

These sites offer a multimedia platform that can handle SMS, MMS, WAP banner ads, video and application-based display advertising. These platforms are usually embedded in the existing mobile internet site of a client, but can also appear in downloadable apps. Platforms can even be physical devices, like bluetooth servers that broadcast ads from a set location. This category also includes agencies who offer adspace in their own catalog of apps – in this case, the apps themselves count as their platform.

 

B – Corporations

 

A lot of advertising companies pre-date mobile internet. That doesn’t mean that they’re going to let themselves fall behind. These companies are the branches of already existing multi-nationals that have a strong advertising presence, and are trying to make themselves felt in this new market.

 

C – Tailors

 

These advertisers don’t specialise in any particular discipline, but instead create bespoke advertising campaigns on a client-by-client basis. Quite often these companies offer full-service campaigns, from initial planning and design, through to implementation, data gathering, research and analytics.

 

D – Downtimers

 

This category contains companies who slot advertisements into the “dead space” of mobile phones. These include: “idle-screen” companies that scroll advertisements across the screen of a mobile phone while the unti is on stand-by mode; “interstitial” companies that place ads on screen while your mobile browser is loading a new page (often a lengthy process); “voice ad” companies that play audio ads instead of ringback or call waiting tones. All three usually offer some incentive to the user for doing so, including free minutes and texts, or strongly targetted advertising that will bring useful information to the consumer.

 

E – Direct Contact

 

This category includes companies who mostly use SMS and MMS or proximity marketing to directly make contact with the audience. Some offer targetted texting to appropriate market segments, while others send product information, coupons and competitions to consumers who send them a text request. A large number of Direct Contacters only send message on a subscription basis, as they are aware of how much people hate getting unsolicited advertisements by text. Proximity marketers who use bluetooth to send content to phones are also in this category.

 

F – Augmenters

 

Augmenters use the mobile internet to add value to already existing campaigns and services. This can include mobile internet information printed on products or billboards, e.g. TEXT “MOBILE” TO 12345 FOR MORE INFO. Augmenters often offer ad-funding services, by attaching targeted ads to SMS, MMS, videos, audio or apps

 

 

Name

Description

Type

1

12snap

www.12snap.com has a global presence in MMS-campaigns, multimedia content, 2D-codes, live streaming and Bluetooth technologies.

E

2

3C Interactive

www.3cinteractive.com uses its platform, SwitchBlade, to distribute simple applications like voting and polling, and more complex interaction with live radio and TV events.

A

E

3

4th Screen

www.4th-screen.com offers campaign management and reporting through Mpression – it’s mobile banner ad-serving engine for WAP advertisers. 4th Screen is the advertising branch of the Mobile Interactive Group (www.migcan.com)

A

4

5th Finger

www.5thfinger.com creates tailored mobile advertising campaign, from design and implementation through to data gathering and reports. They publish on their platform AirCast.

C

5

AccuraCast

www.accuracast.com offers advertising solutions for search engines, including mobile advertising campaigns, feedback and analysis.

C

6

Acision

www.acision.com offers scalable multi-channel advertising through it’s platform. Solutions range from entry level campaigns through to fully integrated cross channel advertising.

A

7

Acuity mobile

www.acuitymobile.com uses its eMAP (embedded mobile advertising platform) to deliver SMS, mobile web, and targeted applications advertising.

A

8

Ad.IQ

Concentrating on getting response from their advertising campaigns, www.adiqglobal.com use SMS, mobile internet and voice channels to collect info on ad performance.

F

9

AdCell

www.adcellmedia.com try to provide advertisers the best possible adspace on mobile phones, through placement in games, applications, wallpaper and ringtones

A

10

Adfortel

www.adfortel.com is a voice company, which uses its VoiceAds engine to play audio commercials instead of a tone during “call waiting”.

D

11

Adhere

www.adhere.com promise delivery of any type of digital advertising product to any device through their AdHere AllMedia platform.

A

12

adinfuse

Using their adInMotion platform, www.adinfuse.com sends highly targeted ads to consumers across all mobile media formats, based on search input and location

A

13

AditOn

www.aditon.com use mobile phone down-time to scroll adverts on the screen when it’s not being used.

D

14

AdMob

www.admob.com is the world’s largest mobile advertising provider. It provides cross-platform, multimedia advertising, and acquire feedback from their own Mobile Analytics division.

B

15

Ads-click

www.ads-click.com uses it’s Adpremo Mobile platform for on-portal, SMS, MMS, mobile app and video ads. It also allows bidding for search and keyowrd advertising.

A

16

aerodeon

www.aerodeon.com only operates in the mobile market, and create customised solutions to various advertising problems, including MMS, multimedia and on-portal ads.

C

17

Amobee

www.amobee.com provides ad-funding for any client whose product can be accessed by mobile internet. They also allows users the choice of by-passing the ads by paying full price for a service.

F

18

Bluepod

www.bluepodmedia.com offers location-based mobile advertising. They sell a bluetooth broadcast device that delivers you advertisment to any bluetooth enabled mobile device within range.

A

19

Blyk

www.blyk.com is an ad-funded mobile network. They provide free texts and minutes to users every month, in return for sending them targetted ad messages from their sponsors every day.

F

20

Catchwind

www.catchwind.com use their Mobile Marketing Platform to both put multimedia campaigns into play and to collect data from it.

A

21

Celltick

Using it’s LiveScreen® Media app, www.celltick.com places targeted advertising and content on the mobile idle screen.

D

22

Changing Worlds

www.changingworlds.com uses its ClixSmart platform to “intelligently” alter the adverts that appear based on the consumers portal usage history.

A

23

Clickatell

Among many other SMS services, www.clickatell offers user-activated SMS advertising.

E

24

Comverse

www.comverse.com offers operator-end advertising. User-profile information allows Comverse to deliver ads through WAP banners, SMS & MMS, ringback tones and visual voicemail.

A

F

25

Cytech

www.cytech.gr is a german company that offers SMS and proximity marketing through it’s subsidiary companies www.mobile-marketing-platform.com and www.bluevibe.net

E

26

DIDMO

An ad-funded gaming site, www.didmo.com offers gamers 24 hours free play in return for watching 4 seconds of targeted advertisements

F

27

Entriq

www.entriq.com concentrates on digital-video based advertising across multiple platforms, including the mobile internet

C

28

Flytxt

www.flytxt.com offers highly customisable mobile mass-advertising campaigns.

E

29

Frog2frog

www.frog2frog.com offers ad-supported text and voice to users. It places interactive advertising in SMS and voice calls, and offers the end-user a discount in return

D

F

30

Gigafone

www.gigafone.com allows users the option of displaying full-screen adverts with each incoming call or SMS. In return, they subsidise mobile internet costs and offer free minutes and texts.

F

31

Gomeeki

www.gomeeki.com (under construction, but contact details available) offers campaign building, serving, billing and analysis through in-house platform, Origin platform has five core offerings

A

32

Greystripe

Targeting the mobile gamer market, www.greystripe.com display full-screen ads on the handset until the user takes an action.

D

33

Group M

www.groupm.com is WPP’s media investment management group. It manages global communications for many of WPP’s client companies, and offers mobile adertvising services through www.mindshare.com (see Advertisers and Search list)

B

34

Gruner+Jahr

Part of Europe’s largest magazine publishing house, G+J Electronic Media Sales offers advertisers massive ad placement across multiple media, including mobile advertising. http://www.ems.guj.de/english/

B

35

iconmobile

www.iconmobile.com provides multi-device, interactive multimedia presentations through their icmsp service platform.

A

36

iLoop mobile

Through its mFinity™ platform,  www.iloopmobile.com offers tailored ad campaigns via customisable mobile sites, text messaging, voice calls, banner ad placement and downloadable content.

A

37

Impact Mobile

www.impactmobile.com uses its JumpTXT Media Platform to send coupons and downloadable content to users. This service is based on text shortcodes placed in other advertisements.

E

F

38

In Game Advertising (IGA)

www.igaworldwide.com specialises in complete advertising solutions for computer game producers. They have now branched into mobile gaming advertising.

B

39

incentivated

Solely a mobile advertising operator, www.incentivated.com offers both tailored and off-the-shelf campaigns, as well as the option to completely run a short-term campaign for you.

C

40

innerActive

Concentrating on free content, http://www.inner-active.com offers: advertising to content producers; embedded ads for advertisers; content for operators

A

41

Inside Mobile

Operating solely in the mobile market, www.insidemob.com offers consultancy, management and implementation on entire mobile advertising campaigns.

C

42

I-Wood

www.i-woodintl.com runs a permission based system which displays banners and clips on your mobile screen when it’s in downtime mode.

D

43

Jinny

www.jinny.ie provides advertisers with the Jinny Advertising Engine, which allows targetted sending of SMS or multimedia ads to specified market segments.

E

44

LDMobile

French company www.ldmobile.net offers opt-in push advertising through SMS, MMS and WAP, along with keyword advertising in WAP banners

A

E

45

Liquid Air Lab

Using it’s adplace application, www.liquidairlab.com places banner ads on incoming call / text screens. Users set the number of ads received per day, and can earn points and rewards per ad view.

D

46

liveAD

www.liveadmobile.co.uk uses bluetooth and SMS to put advertisers directly into contact with the audience.

E

47

MADS

www.mads.com provides platform-based mobile internet advertising, incorporating MMS, SMS, multimedia and links.

A

48

Marvellous

www.marvellousmobile.com plans, carries, tracks and reports on mobile advertising campaigns through the m-hub platform.

C

49

mBlox

While mostly dedicated to mobile billing, www.mblox.com also offers mobile advertising services through SMS, coupons and ticketing.

A

E

50

Media Layers

www.medialayers.com places targeted, rich media ads on all mobile channels. The SMART All Screen Advertising platform also targets other digital and IP channels – IP-TV, Web, WiFi, etc.

A

51

Medialets

Specialising in iPhone ads and advertising applications , www.medialets.com provide analytics and access to an advertising network.

C

52

Millennial Media

www.millennialmedia.com offers advertisers a range of options through 3 advertising products. Motion, their downloadable multimedia app. Decktrade, a network of mobile publishers. MBrand, targeted advertising channels.

A

F

53

Miva

www.miva.com is a wide-spectrum internet advertising firm. Its ads appear on many websites, including some on mobile internet.

B

54

mKhoj

www.mkhoj.com offers highly customisable, targeted advertising campaigns on their Mobile Advertising marketplace.

C

55

Mobile One2One

www.mo2o.com is a spanish company which uses one-to-one SMS and MMS to send links and videos to consumers, as well as placeing banner ads and links in mobile portals.

A

E

56

Mobile Posse

www.mobileposse.com is an opt-in idlescreen service that delivers free content like weather, news and trivia to subscribers – along with targetted ads, coupons and promos

D

57

MobileFX

www.mobilefx.com is geared towards mobile applications development. They offer applications for mobile advertising, polling, marketing campaigns and interactive SMS campaigns.

C

58

Mobilera

Based in Turkey, www.mobilera.com creates interactive advertising programs which it distributes on it’s own platform

A

C

59

Mobisolv

www.mobisolv.com operates a Targeted Mobile Advertising platform called myAdz. They broadcast through WAP, SMS and MMS

A

60

Mobixell

www.mobixell.com delivers multimedia ads across multiple channels through its core platform Ad-It.

A

61

Mobvision

www.mobvision.com  focuses on delivering targeted ad campaigns for mobile ready brands. Its Admoda ad network places banners and text on mobile webpages and in java applications.

F

62

Movidilo

The marketing branch of www.movidilo.com, the Movidilo Marketing interface carries full multimedia, with voice recognition and downloads.

A

63

Movoxx

When an SMS containing content is sent through the www.movoxx.com server, it places geographically targetted ads in the SMS.

E

F

64

Ogilvy One

The mobile branch of the Ogilvy advertising corporation: http://www.ogilvy.com/o_one/

B

65

Oorja

www.discoveroorja.com is an Indian start-up company who value non-intrusive advertising. Its platform uses targeted advertising with data-based user profiles for “silver bullet profiling”

A

66

Out There Media

http://out-there-media.com/ advertise through its Mobile Advertising Marketplace Mobucks. It supports all mobile channels: SMS, MMS, mobile portals, video, search. Also ad funded tariffs and content.

A

67

Phonevalley

www.phonevalley.com provide full service mobile marketing services. From media planning and buying, to interactive services, mobile sites, apps, brands and consultancy.

C

68

Playphone

A mobile internet entertainment company, http://emea.playphone.com has acquired mobile advertising companies and now also specialises in mobile marketing for entertainment companies.

B

69

Púca

www.puca.com creates customised, interactive websites for their clients through their PucaEngage platform, and PucaTarget places targeted banner ads on any mobile model.

C

A

70

Pudding Media

www.puddingmedia.com publishes on SMS, MMS, audio and mobile web channels. It maintains an advertising network, publishes on its own Pudding Media Platform and provides tailoring and analytics.

A

71

Quattro Wireless

www.quattrowireless.com is a platform based advertiser. It provides multimedia adverts and SMS campaigns, with end-to-end campaign planning and analytics

A

72

Response mobile

www.responsemobile.com concentrates on direct marketing for the mobile internet. It caters to major industries, including financial services, IT, marketing and publishing, energy and transport.

C

73

Ringleader Digital

www.ringleaderdigital.com uses it’s third-party ad serving platform, RLD Spark Server, to deliver ads through multiple already-exisiting mobile ad platforms

A

74

RingRing Media

www.ringringmedia.com, the UKs first independent advertiser dedicated to mobile internet, tailors bespoke plans for every client. They use search and display advertising, on and off-portal

C

75

Sendandsee

www.sendandsee.com maintains mobiprint, a media serving platform, through which it displays advertising content with the media content.

A

76

Silverback Media

The mobile branch of www.silverbackmedia.com delivers tailored multimedia and SMS advertising apps to its clients.

B

C

77

Smaato

www.smaato.com publish multimedia content and downloadable apps on their SOMA (Smaato Open Mobile Advertising) platform.

A

78

SMSJock

www.feedtext.com provides SMSJOCK, a free-to-advertisers mobile marketing solution that allows Radio/TV/Print operators an easy way to broadcast through the mobile Internet.

F

79

Soprano

Using its Mobile Enterprise Messaging Suite (MEMS), www.soprano.com.au provides SMS and MMS campaigns, voting, competitions and surveys.

E

80

Sponge

www.spongegroup.com is a mobile-only company, who place any advertising application through their TG3 platform, and also offer bespoke campaigns.

A

C

81

Stop N Text

Based in New Jersey, www.stopntext.com provides clients with a keyword based SMS system. The clients business information is sent to any user who searches by that keyword.

E

82

The Hyperfactory

www.thehyperfactory.com specialise in long-term mobile internet campaigns. They tailor make products from initial design, through implementation and final analysis.

C

83

Third Screen Media

www.thirdscreenmedia.com provides video, SMS/MMS and downloadable applications on their TMS Platform, along with links to advertisers. It prioritises rapid response to RFPs.

A

84

Transpera

www.transpera.com provides an ad-supported mobile video platform, Transpera Advertising Platform (TAP). This streams advertisements before, after and around mobile videos.

A

85

Unkasoft

www.unkasoft.com specialises in both placing ads in-game and creating games specifically centered around particular products.

A

F

86

Velti

www.velti.com offers over 70 ready-to-use campaign templates on their Mobile Marketing Platform. They aim for targeted ads delivered at the right time.

A

C

87

We Love Mobile

www.welovemobile.co.uk is a London-based agency that offers planning, creation, buying, delivery and reporting on mobile ad campaigns.

C

88

Xiam

A division of Qualcomm, www.xiam.com provides a cross-platform, “intelligent” advertising service, available on mobile, broadband and IPTV.

A

 

 

Some companies breach the gap between advertisers and search providers. Some of them do this through offering targeted search advertising on their own engine, others by purchasing and investing in other companies who carry these services for them. Again, please contact me on cian@gomonews.net for updates / suggestions.

 

 

1

4INFO

SMS service http://advertising.4info.net adds banner ads and links to texts containing user-requested information, like breaking sports scores or social network notification messages.

2

ChaCha

Mobile SMS search service www.chacha.com uses a panel of experts to answer questions. It also offers bidding for keyword based advertising embedded in it’s SMS  responses.

3

Google mobile

Google Search for mobile users offers advertisers the chance to place their ads alongside search results.

4

JumpTap

Using information collected from its mobile search platform, www.jumptap.com places targeted ads with search results.

5

Medio

www.medio.com run a mobile search engine which uses mobile analytics to try and provide one-stop search results for users. Their mobile adverts are targeted and placed with the search results.

6

Mindshare

www.mindshare.com are a multi-national advertising agency. Their Mindshare Interactive company deals with mobile advertising, and Mindshare Search deals with mobile search

7

Mobile Content Networks

MCN combines vertical search with their Taxonomy Engine to try to provide accurate search results. They also provide the opportunity to place targeted ads with search results.

8

Mobile People

A provider of white label local search engines for directory assistance providers, www.mobilepeople.com provides sponsored text links and display advertising post-search

9

Publicis Groupe

A multi-national marketing corporation, www.publicis.com operate in the mobile advertising sector with their company PhoneValley (see Advertisers list), and in the search sector through deals with Yahoo.

10

WPP

www.wpp.com are a multi-national marketing company. They operate in the mobile advertising sector through their company OgilvyOne, and invest in search and advertising companies like JumpTap (see above)

11

Yahoo! Mobile

Yahoo! Mobile Ad Services can be placed with any of Yahoo’s mobile web services. This includes their mobile search engine Yahoo! OneSearch.

 

 

Sponsors

Win
NeoReader

Contact

Events

About

GoMo News: Mobile News on mobile marketing, mobile advertsing, mobile barcodes. Daily mobile news and analysis for mobile thought leaders.


Categories: