Interesting link in this article about Mazda and Mindshare running an augmented reality (Junaio) campaign in Ireland – http://www.businessandleadership.com/marketing/item/30010-mazda-metro-herald-and/
From the article
Since last Tuesday, Metro Herald has been running a teaser campaign encouraging readers to download a dedicated augmented reality app called Junaio on their Android smartphones or iPhones.
From today, readers can hold their smartphones over the ads in a special Mazda takeover edition of the paper, to watch a selection of Mazda videos come to life in a bespoke, 3D augmented reality microsite.
They can then visit the Mazda Ireland Facebook page to answer a simple question, based on the video, to enter the draw to win a new Mazda2 worth €15,000. The ‘Defy Convention’ competition runs until 25 May
What we think?
I really liked this. This really gives users a sense of felling and it is a compelling advertising concept. The use or AR shows how cutting edge Mazda is and gives the perception that the cars are also spectacular or out of this world.
Car manufacturers are classically very advanced in marketing and this is certainly no exception.