I have an interview with CEO of MedioBrian Lent today but in short the news out from Medio is that it is working with Yahoo! to help deliver mobile web search solutions to T-Mobile.
From the press release
“T-Mobile is an outstanding partner, and we are proud that our mobile search solution continues to be available to millions of its customers,” said Rob Lilleness, president and COO, Medio Systems. “We are also excited to integrate with Yahoo! to combine the best web and mobile solutions to deliver the best experience for consumers. This is a perfect example of how Medio works with a broad range of content providers and leading Internet search brands to provide the most comprehensive, consumer-friendly and mobile-optimised search results.”
“One of the key advantages of our web2go service and Yahoo! oneSearch is providing customers with a more intuitive and integrated mobile search experience,” said Ian McKerlich, Director of Mobile Web and Content, T-Mobile USA. “ Medio’s solution makes it easier for people to find the content they know they want and, equally important, discover new content.”
As a result, T-Mobile customers engaged in a search will receive exposure to popular types of content, including CallerTunes® (ringback tones), games and wallpapers, and will discover the depth and breadth of the web2go catalogue. For example, a customer searching for a Madonna ringtone will learn about every available Madonna ringtone, CallerTune, and wallpaper item that can be played or displayed on that customer’s handset. The search results that are obtained are sorted not only by content type, but also by popularity.
What we think?
This is good news and shows that content remains key on mobile operator portals. Off deck search is vital but analytics of operator content is in demand and will continue to be moving forward.