Mobile advertising and marketing hot news: digital news, opt-in and ad spend

Welcome to 2011′s first GoMo News round-up of the hottest mobile marketing and advertising stories! We see the hottest predictions for 2011; the growth of opt-in advertising in India; and much more…

2011 PREDICTIONS – mobile industry executives expect mobile advertising to be one of the big stories of 2011. According to a MediaPost poll of top execs, the top 3 stories of the next year will be the continuing ascent of Android and Google, along with 4G deployments and mobile marketing: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142210

OPT-IN ADVERTISING – mobile advertising company Blyk has had mixed fortunes since it’s launch 5 years ago… but it has been doing great business in India since it launched with Aircel there in November last year. There’s a great interview with Blyk founder Antti Ohrling here on Voice&Data, about the important of relevance and content in mobile advertising, as opposed to just good data speeds.

DIGITAL NEWSSTAND – it seems that advertising and marketing may be an important weapon for Google when it comes to selling news. News stories are surfacing concerning Google’s attempts to build a mobile newsstand that will allow it to sell media from news companies across mobile and tablet devices. In order to pip Apple to the post, the company is said to be offering serious mobile marketing opportunities: http://www.wallstreetbay.com/201101043085/Google-Inc-GOOG-in-talks-to-build-virtual-newsstand-for-Android-phones-and-tablets.html

MOBILE AD-SPEND – according to Enders Analysis, the UK mobile advertising industry will see at least £419 million spent on marketing during 2015, compared to £46 million spent in 2009: http://www.bloomberg.com/news/2011-01-04/u-k-mobile-phone-advertising-seen-growing-rapidly-ft-reports.html

About Cian O' Sullivan

Ace reporter, Cian, has moved on from GoMo News. He is currently the office manager for Photocall Ireland - Ireland's premier news and PR photography agency. You can check out the site at www.photocallireland.com. If you want to contact him directly about anything, Cian's new email is cian at photocallireland dot com.
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4 Responses to Mobile advertising and marketing hot news: digital news, opt-in and ad spend

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  3. Bill Scott says:

    Hello.

    I am very curious about a benchmark of mobile advertising networks if you could provide us with. It will be of great help to all of us.

    I have currently tried admob (http://admob.com) , inmobi(http://inmobi.com) and hitcross (http://hitcross.com) and hitcross was the best in terms of ROI. However, there are a lot more out there. We can not compare them all (its not feasible for individuals to compare them all by investing with them). So, it would be of great help to those like me who are finding the best solution for their products.

  4. Neringa says:

    Bill, nice idea. Such analysis would be really valuable for all of us. For example – I use hitcross.com also for advertising of our project. Hitcross.com suggests 10times better prices compared to big ads networks. And hitcross quality is even better than those big ones. I discovered Hitcross accidentally and if there are any more such tools, it would be great to know more about them!

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