Mobile Campaign Alert: Mobile Visual Search player SnapNow and Fiat
Posted by Bena Roberts on Nov 25, 2008 20:29
Mobile Visual Search provider SnapNow launched a new six week mobile campaign for Fiat UK to promote the new city car.
The campaign is the result of a collaboration between Fiat, Starcom and SnapNow, the mobile visual search service.
A marketing drive will highlight the fact that picture recognition technology will allow customers to take a photo of Fiat’s national press adverts on their mobile phones and send it to receive more information about the Fiat 500, courtesy of a text link to the mobile internet.
Try it by taking a picture of this ad with your mobile and send it to 88900 or email it to pic@snapnow.co.uk for more information straight back to your mobile.
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[...] Ein weiteres Beispiel kommt aus Großbritannien von Fiat. Gemeinsam mit Starcom und SnapNow wurden nach der gleichen Systematik Anzeigen mit zusätzlichen Informationen im mobilen Web verlinkt. Quelle [...]