Here’s your Monday round-up of the hottest mobile marketing stories from across the globe.
Today’s edition looks at Vodafone in trouble in New Zealand; growth in Singapore with HTML5 based mobile advertiser, Crisp Media; Minority groups dominating mobile net use and more…
Vodafone fined over false advertising
Vodafone New Zealand has today been fined $81,900 (NZ) after being found guilty of false advertising for its “$1 a day” deal for 10 megabytes of mobile phone internet data.
http://www.stuff.co.nz/business/industries/6007108/Vodafone-fined-over-false-advertising
Crisp media opens Singapore headquarters and expands
HTML5 based mobile advertising pioneer, Crisp Media, has opened new headquarters in Singapore and expanded with a new recruitment drive…
http://www.marketwatch.com/story/crisp-media-opens-singapore-headquarters-and-hires-industry-veteran-rosalind-tan-to-lead-asian-expansion-of-its-mobile-rich-media-business-2011-11-20
Minority Groups Heaviest Users Of Mobile Net
Hispanic, Asian and African-American mobile users are more likely than white mobile users to access the mobile Internet, according to a new study by eMarketer…
SA companies get Smarties
Late last week, the Mobile Marketing Association (MMA), a global trade association for the mobile industry, celebrated 56 winners across key mobile categories at the 7th Annual Global, many of the winners hailed from South Africa…
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