Mobile social games player is around 27, plays several times a day, whenever he has a few minutes, is willing to spend money on games and very often he is a she!
In a recent survey m.itsmy.com, one of US and Europe’s largest pure mobile social networks with integrated mobile social browser games, asked 1,500 users in Europe and North America about their mobile social gaming habits. 12% admitted to spend regularly money on mobile games, 48% buy virtual items for their games from time to time.
“Only 11% of all participants are looking for a well-know brand or title. Over 60% play games that sound interesting because of their style or story. And this is where our creative in-house mobile browser game studio is prepared to accept the challenge. We have already more than ten new, exciting games in the pipeline and we see a huge opportunity for a market of billions of mobile phones.” says Antonio Vince Staybl, CEO of itsmy.
“Interactive mobile social browser games are a reliable revenue generator for us. In Q4/2009 we will expand our mobile social games reach by co-operating with strategic mobile partners worldwide.” adds Sabine Irrgang, COO itsmy.