As I was surfing an advert for Motally popped up and I decided to check it out.
On first look I thought it was some cheesy mobile analytics player.
Why?
Well. I am not sure who wrote the copy for the website. But I have been criticised for being corny – but Motally has to beat even me.
Why?
Well. The website says things like:
Motally is mobile analytics.
And:
The heavy international usage is often an eye-opener for customers.
OK. I have to admit, at this point I thought this was some white label trash claiming to be a mobile analytics site.
But then I looked at the About section.
Then I realised that this wasn’t a joke and it was a company with backing. Indeed ex-M-Metrics Seamus McAteer (who I had a wild night out with a few years ago) was also on board.
And.
Investors
Motally is backed by Ron Conway and Blue Run Ventures — world-class investors with deep mobile experience.
What we think?
I have to admit. With such sound backing why the cheesy text? But anyway, I just signed up and am going to insert the code into the mobile site this week. Deeper review to follow.
Last I remember Blue Run also owned some Neomedia. Will be interesting how deep this goes.
Welcome back if you are.
Larry