Motricity InfoSpace part 2

Rating: definitely not VapourHype

When I wrote the first blog on InfoSpace and Motricity I thought about hype and content.

But now, after doing some digging and writing up an analysis of the announcement for The Mobile Search Analyst – I would like to change my opinion on competitive advantage.

Competitors might have a quick mover advantage to steal a lead on InfoSpace (particularly in Europe – where Motricity is not strong) – but this advantage will be short.

Motricity is a fierce content, storefront and billing infrastructure provider. It has access to the consumers and their use patterns – but until now has hosted other vendors search services. With the purchase of InfoSpace this will change. The eco-system of search, content and results including Motricity’s brokerage of advertising and marketing services will foster a competitor in the mobile search market.

Any suggestion to the contrary should be dismissed and Motricity is clearly exposed to a strong new mobile search competitor.

Related News:

1. CTIA: Brendan Benzing Vice President Search and Advertising Infospace or now Motricity Mobile Search
2. RUMOUR: Motricity to buy InfoSpace Mobile Unit?
3. InfoSpace to sell mobile services business for USD 135 million to Motricity
4. Motricity completes acquisition of InfoSpace Mobile and lands USD 185 million funding
5. Chat with Supratim Biswas Vice President Products and Technology Motricity (ex-Infospace)