|February 28, 2012 8:00 am||to||February 29, 2012 6:00 pm|
GoMo News is delighted to be a media partner with mPowered Brands at Mobile World Congress this year. I was also invited to moderate some of the panels at the event but had to decline as it clashed with my preparations for our GoMo News Blender sponsored by Velti. If you are in mobile advertising this is a must attend event – if you are looking for some info on other great parties or events email me!!
Welcome to mPowered Brands!
mPowered Brands is a new programme at Mobile World Congress dedicated to accelerating marketers’ knowledge and utilisation of mobile as a marketing medium. Brands and their agencies will be exposed to the newest affinity-building mobile marketing solutions designed to take their brands global and connect with billions of potential new consumers.
This programme creates a timely and indispensable mobile marketing platform which enables marketers to gain critical insights and knowledge regarding the mobile ecosystem while inspiring brand marketers to establish valuable direct relationships that will lead to increased commerce. The programme provides a dedicated footprint for marketing solutions providers to productively share their product and services with marketers.
mPowered Brands consists of three distinct areas of focus onsite at Mobile World Congress, each designed to provide varying levels of education and awareness of “mobile as a medium”.