NeoMedia licenses mobile barcode patents to Kraft Foods Group

Kraft selects NeoMedia as an approved vendor for mobile barcode management solutions

Press release

November 27th 2012. NeoMedia Technologies (OTC BB: NEOM), pioneers in the mobile barcode industry, has announced that it has granted Kraft Foods Group (NASDAQ: KRFT), a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode resolution. In addition, Kraft has selected NeoMedia as an approved vendor for mobile barcode management solutions.NeoMedia’s Intellectual Property (IP) portfolio, consisting of over 74 patents awarded and pending worldwide, encompasses many mobile barcode implementations used widely across the industry.

Kraft will look to leverage NeoMedia’s IP property in the future.

“Staying on top of emerging technologies popular with consumers is vital in today’s marketplace,” said Renee Zahery, Senior Director, Corporate Affairs, Kraft.

“We are pleased to work with NeoMedia on this licensing arrangement to support our mobile initiatives,”

“Consumer brands continue to turn to barcode technology as an effective way to engage with consumers,” said Laura Marriott, Chief Executive Officer of NeoMedia.

“We welcome Kraft as NeoMedia’s first brand licensee as we continue to grow our IP portfolio and strengthen our overall presence in the market.”

About NeoMedia

NeoMedia Technologies is the pioneer in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem worldwide. Its solutions have transformed nearly 25 million mobile devices with cameras across 193 countries into barcode scanners, enabling a range of practical and engaging applications. With its suite of products, services and extensive IP portfolio, NeoMedia is able to offer customers a comprehensive end-to-end mobile barcode solution. NeoMedia’s current customers include international brands, agencies, handset manufacturers and platform providers. The company also has a growing portfolio of patent licensees including Microsoft and Kraft Foods.

About Kraft Foods

Kraft Foods Group is North America’s fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a start-up and the soul of a powerhouse. The company has an unrivalled portfolio of products in the beverages, cheese, convenient meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft’s 25,000 employees in the USA and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor’s 500 index.

About Global IP Law Group

Global IP Law Group is a law firm based in Chicago, Illinois with affiliates in London, Auckland, and Seoul. Global IP assists clients in monetizing patents through sales, licensing, and litigation. The firm advised Nortel Networks through the monetisation process of Nortel’s more than 6,000 patents, which culminated in pending sale to a consortium including Apple, Microsoft, RIM, Sony and Ericsson for $4.5 billion.

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